552: Not a Saturated Year
14 Sep 2023Impressions and analysis of Apple’s fall event featuring the iPhone 15 series, the Apple Watch Series 9 and Ultra 2, and Apple 2030.
Episode Description:
- Pre-show: Marco’s Wi-Fi Woes
- 🤬 cancer. Help sick kids. Donate to St. Jude now.
- Apple Event on September 12
- Not in the keynote:
- Post-show: What color is Marco’s car?
Sponsored by:
- Kolide: Ensuring that if a device isn’t secure, it can’t access your apps. It’s Device Trust for Okta. Learn more and watch the demo today.
- Clean Email: Clean your Inbox of emails you don’t need. Then keep it clean.
Become a member for ad-free episodes and our early-release, unedited “bootleg” feed!
Chapters
- Bad internet
- Donate to St. Jude
- Intro video: Birthdays
- Sponsor: Clean Email
- Apple Watch Series 9
- Apple 2030
- No more leather
- Apple Watch Ultra 2
- Sponsor: Kolide
- iPhone 15
- USB-C
- iPhone 15 Pro & Max
- Buying plans
- Ending theme
- What color is Marco’s car? 🖼️
Bad internet
⏹️ ▶️ John Did you get the thing that I sent you in slack we were discussing
⏹️ ▶️ John is why I got a check. It’s why you gotta like It’s a thread just
⏹️ ▶️ John please I’m gonna find that oh my god Like you should get a notification. It’s a threat. It’s
⏹️ ▶️ John in a thread that you started You have your not do you not have notifications for like when someone?
⏹️ ▶️ Marco okay, every I I was in a bad
⏹️ ▶️ Marco internet situation for the last
⏹️ ▶️ Marco until last night. I had to go to Westchester because we’re selling that house. There’s a whole bunch of crap
⏹️ ▶️ Marco I have to do. You know, Tiff and I have been very busy with that, but instead of reading your slack
⏹️ ▶️ Casey you know, it’s not just John. I needed input from you too, sir. So I’m team John on this issue, even
⏹️ ▶️ Casey though I do sympathize and I feel bad for your situation.
⏹️ ▶️ John We need something more powerful than at Marco or at here or I don’t
⏹️ ▶️ Marco know. Seriously. All right. So here’s what happened. I arrived in Westchester. Normally
⏹️ ▶️ Marco before I before I go there, it’s a couple hours drive. So normally when I like right before I leave,
⏹️ ▶️ Marco I open up nest, I turn the air conditioning on so it’s cool when I get there and nest was like all disconnected.
⏹️ ▶️ Marco Everything was offline. I’m like, oh, that’s I probably have to go, you know, reboot something or maybe, you know, maybe like the
⏹️ ▶️ Marco painters who were there accidentally unplug my router or something. God knows what. I get to my
⏹️ ▶️ Marco fester and looking around and I unplug the router plug it back in everything like that’s weird
⏹️ ▶️ Marco and I noticed that most of the lights on my fiber optic the files terminal most of the lights
⏹️ ▶️ Marco are off the pattern that explains that something on the lines of like something like you know
⏹️ ▶️ Marco low whatever nanometer which is the light and you know the light wavelength
⏹️ ▶️ Marco for the fiber optic light is like low whatever nanometer strength and that’s weird
⏹️ ▶️ Marco and I and I walk outside I see coiled up in my garden
⏹️ ▶️ Marco is my fiber optic cable. That’s not good. That’s not good at all.
⏹️ ▶️ Marco The next day, so you know, I’m like, well something has cut my fiber optic line from the telephone pole,
⏹️ ▶️ Marco so that’s gonna be a problem. Meanwhile, I knew I was gonna have to watch the iPhone
⏹️ ▶️ Marco event at this house the following afternoon. So
⏹️ ▶️ Marco this launched this whole series of, Okay, I’m trying to, do my neighbors have Wi-Fi?
⏹️ ▶️ Marco No, like, I can’t reach anything. I don’t even know them that well anymore. I couldn’t go anywhere else to watch
⏹️ ▶️ Marco the live stream because the whole reason I was there was to be in the house when
⏹️ ▶️ Marco things were happening. Painters were coming, landscaper, like, I had to be there to answer questions, to direct people
⏹️ ▶️ Marco to show them what we wanted to do, so I couldn’t leave the house. My self-strength was not
⏹️ ▶️ Marco good, but it worked. The whole next day, trying to get work done over the
⏹️ ▶️ Marco tethering and everything. 15 minutes before the iPhone event is scheduled to begin,
⏹️ ▶️ Marco I get a text message. Hi, it’s AT&T. You’ve used 75% of your tethering
⏹️ ▶️ Marco data for the month. If you
⏹️ ▶️ Marco, John exceed this limit,
⏹️ ▶️ Marco we will slow it down to 128 kilobits per second. Like, oh
⏹️ ▶️ Marco right before the iPhone event.
⏹️ ▶️ Casey So you would be watching the iPhone event like it’s real player in 1997. Yeah.
⏹️ ▶️ Marco, Casey so anyway, so I like,
⏹️ ▶️ Marco I watched it on YouTube so I could control the quality and I dropped it down to like 720p, thinking like that.
⏹️ ▶️ John I wondered why you were watching it on YouTube. I saw you posted a message about masks and I’m like, is Marco watching this on
⏹️ ▶️ John YouTube? And I just didn’t put two
⏹️ ▶️ Marco and two together. Yeah, because I’m like, I don’t want the Apple stream to automatically adjust to a higher
⏹️ ▶️ Marco my bandwidth before they’ve even gotten through like the retail update or you know, whatever it was gonna be.
⏹️ ▶️ Marco So that’s how I watched this. And it was just, I got through it, it was
⏹️ ▶️ Marco fine. I didn’t exceed the cap. Literally, as they’re talking about the
⏹️ ▶️ Marco iPhone Pro Max camera change, this huge update that I wanna hear all the details about,
⏹️ ▶️ Marco that’s when the Verizon guy arrived and has questions for me. No.
⏹️ ▶️ Marco Anyway, I got through it. I was able to watch it. Today,
⏹️ ▶️ Marco earlier today, I was able to go back and re-watch that section. So now I know what they actually did with the camera.
⏹️ ▶️ Marco But that’s how I watched the stream this year. Hopefully the two of you had
⏹️ ▶️ Marco better experiences.
Donate to St. Jude
⏹️ ▶️ Casey We should quickly take a moment and once again ask you to open
⏹️ ▶️ Casey your hearts, your minds, and most importantly your wallets for St. Jude Children’s Research Hospital.
⏹️ ▶️ Casey I’m gonna try to make this brief because we have a lot to talk about and I’d like to go to bed before literally tomorrow, but St. Jude Children’s
⏹️ ▶️ Casey Research Hospital, it is an unbelievable organization that’s goal is to eliminate
⏹️ ▶️ Casey death from childhood cancer and really eliminate childhood cancer if they can. They do a phenomenal job of trying
⏹️ ▶️ Casey to do this and do it not only for America where everything is broken, most especially health care, but do it around
⏹️ ▶️ Casey the world. So here’s the thing, they actually have partnered with the
⏹️ ▶️ Casey World Health Organization and launched the Global Platform for Access to Childhood Cancer Medicine.
⏹️ ▶️ Casey And this program aims to provide free chemotherapy medicines for the next few years to as many as 120,000
⏹️ ▶️ Casey children around the world with cancer. Again, not just America, around the world. This is
⏹️ ▶️ Casey just now starting, so not much has happened yet to be completely honest, but you can look on their website
⏹️ ▶️ Casey at global.stjude.org and check it out. And this is the sort of thing that St. Jude does. Their mission is to make sure,
⏹️ ▶️ Casey like I said, no children will die of cancer. And those families that are treated by St. Jude, they
⏹️ ▶️ Casey will get flown in if necessary. They will be put up if necessary. Their children will be treated
⏹️ ▶️ Casey if necessary, which presumably it is. And they will do this without receiving a bill. It is really, really phenomenal
⏹️ ▶️ Casey and incredible. And I could belabor this for hours, but we have a lot to talk about. So I’ll just say that
⏹️ ▶️ Casey if there’s ever an organization that I personally think is worth your money And I think I speak for these two fine
⏹️ ▶️ Casey gentlemen that I’m that I’m on the show with if that we think is worth your Money, it’s st. Jude Children’s Research
⏹️ ▶️ Casey Hospital. So how do you open up your wallet and donate you go to st Jude org slash ATP st jude org slash
⏹️ ▶️ Casey ATP you fill out a little form you send them some money and Then
⏹️ ▶️ Casey if possible you check off there go through the little wizard to see if your company will match the money
⏹️ ▶️ Casey that you send But because that would be super excellent and you help relay FM pass there, too Well,
⏹️ ▶️ Casey we already have passed there two and a half million dollar lifetime goal But I would love to see us get to like
⏹️ ▶️ Casey half a million bucks for this year alone And we’re currently sitting at about half that so you can
⏹️ ▶️ Casey do it and very quickly a couple of new top donors Rob Otherwise known as nitro 230 donated
⏹️ ▶️ Casey $7,800 I I’m very pleased to say I’ve
⏹️ ▶️ Casey lost count or track of who I have and have not sent stickers to so Rob Please feel free to reach out if you have not received
⏹️ ▶️ Casey stickers yet Rob mentioned ATP in the Marco offset, which we’ll talk about a little more in a minute
⏹️ ▶️ Casey and then my friend Daniel Nelson Decided to do his own campaign, which is something you can do as well.
⏹️ ▶️ Casey This was new last year They continued it this year So even if you don’t have a lot of money to spare you can
⏹️ ▶️ Casey start your own mini campaign as a part of the bigger broader relay campaign and raise money that way
⏹️ ▶️ Casey and and Daniel started his own campaign and then donated $8,000 to his campaign. So you don’t
⏹️ ▶️ Casey see that on the main website. It’s kind of sequestered off in his little campaign page, but we see
⏹️ ▶️ Casey it. We know it. We saw it. I’ve already dispatched stickers to Daniel. So $8,000
⏹️ ▶️ Casey is the current leader as far as we are aware. Now, Marco, you came up with what I think
⏹️ ▶️ Casey either you or I coined the Marco Offset. It might’ve been you. And this is my new favorite thing from this year. So
⏹️ ▶️ Casey can you tell me about the Marco Offset please? And this is more relevant today than ever before.
⏹️ ▶️ Marco Yes. So, in case you’re wondering, how much should I donate to St. Jude? I
⏹️ ▶️ Marco mean, the answer is as much as you can. But, you know, if you want something more concrete,
⏹️ ▶️ Marco you know, we’ve said in the past you should cure your consumerism and all the guilt that you feel
⏹️ ▶️ Marco by buying new iPhones and Apple Watches and everything else this week or next week. You should, you know, cure
⏹️ ▶️ Marco that guilt by applying some reasonable amount of money to St. Jude. Now, in the past Last I’ve said, whatever
⏹️ ▶️ Marco you might spend on a case or AppleCare or whatever, give that to Sanctuary as a minimum.
⏹️ ▶️ Marco That’s a good bar for a minimum. This year, I went a little bit more concrete and a little bit further. This
⏹️ ▶️ Marco is the Markov Offset. The base price of the iPhone family
⏹️ ▶️ Marco that you are purchasing, subtract that from the total
⏹️ ▶️ Marco of the receipt when you purchase the iPhone. If you do monthly AppleCare, multiply
⏹️ ▶️ Marco it by the number of months you expect to use this phone. And so what you should have
⏹️ ▶️ Marco by family I mean like you know the iPhone 15 Pro
⏹️ ▶️ Marco starts at $999. So if you get a Pro Max 256
⏹️ ▶️ Marco that’s 1,200 bucks plus you know some tax and everything plus maybe
⏹️ ▶️ Marco a case, AppleCare, whatever else you might be at like $1,400. So that would be $400 that’s your Marko Offset,
⏹️ ▶️ Marco from the base of the Pro family, which is $999.
⏹️ ▶️ Marco Whatever the difference above that is that you actually spend on the phone, that’s your baseline donation to St. Jude.
⏹️ ▶️ Marco Go in peace, use this formula to set your minimum donation, help out a wonderful
⏹️ ▶️ Marco cause. It really means a lot, really a huge amount to a lot of people.
⏹️ ▶️ Marco It’s a fantastic cause and they really use the money well and it’s pretty hard
⏹️ ▶️ Marco to find a better use than this. So, saintju.org slash ATP, use the Marco
⏹️ ▶️ Marco Offset, and in fact, how might you calculate the Marco Offset?
⏹️ ▶️ Casey You know, it’s funny you ask that, because that’s a lot of arithmetic, and I’m terrible at mental math, so.
⏹️ ▶️ Marco, Casey And it’s retracting
⏹️ ▶️ Marco a thousand is really hard.
⏹️ ▶️ Casey It’s really difficult, so BBECH, B-B-E-C-H, on massdon.social,
⏹️ ▶️ Casey has spearheaded, completely of their own volition, the marcooffset.com. And this
⏹️ ▶️ Casey is a very, very bare bones, and I don’t mean that in a disparaging way, it’s just, there’s not a lot to it, and that’s excellent. There’s a very bare
⏹️ ▶️ Casey bones website that says, hey, what model did you choose? 15 or 15 pro, tell me what your receipt was, say,
⏹️ ▶️ Casey I don’t know, $1,459 or whatever the case may be. What is your monthly AppleCare if applicable? And it will tell you your minimum donation.
⏹️ ▶️ Casey And I am in full support of not only the Marco Offset, but the marcooffset.com. It gets my official okie dokie.
⏹️ ▶️ Casey John, anything you’d like to add?
⏹️ ▶️ John Got a lot of stuff to get to, gotta get moving.
⏹️ ▶️ Casey in that case, stju.org slash ATP. Thank you very much.
Intro video: Birthdays
⏹️ ▶️ Casey All right, so we had the iPhone event, which occasionally had other things
⏹️ ▶️ Casey mentioned too. We start, and I will try to make this very quick, with an intro video where
⏹️ ▶️ Casey basically you are reminded that if you don’t have Apple devices, you will die. That being said, I
⏹️ ▶️ Casey actually- Wow, harsh. No, I say that in jest. Truth be told, I actually very much liked
⏹️ ▶️ Casey the video and I thought it was very good. I thought it was handled well. I didn’t care for a year or two ago when we
⏹️ ▶️ Casey like revisited a faux like crash site with the person that was in the crash.
⏹️ ▶️ John Yeah, that was in poor taste.
⏹️ ▶️ Casey Yeah, this was way, way better. As much as I snark, I really did like it. I thought it was good.
⏹️ ▶️ Casey We immediately declare that it’s Apple Watch and iPhone day. And then we
⏹️ ▶️ Casey briefly talk about the Mac. We briefly talk about the Vision Pro long enough to say we are on track to ship
⏹️ ▶️ Casey early next year. And then we get into the Apple Watch. So is there anything you guys would like to add about the intro?
⏹️ ▶️ Casey And then if not, let’s talk Apple Watch.
⏹️ ▶️ John I do think that it’s interesting that these intro videos about how the Apple Watch is gonna save your life. Like, yeah, it’s fine. Okay,
⏹️ ▶️ John but like, it’s kind of, Marco jokingly mentioned Apple retail update, which used
⏹️ ▶️ John to be a thing that they would begin their events like, oh, let’s tell you how retail is doing because they were in the process of like expanding
⏹️ ▶️ John their stores and so on and so forth. Now to have multiple events talking about the Apple Watch saving your life,
⏹️ ▶️ John I guess this is the Apple Watch event, addition to the iPhone event, but it just seems to me odd
⏹️ ▶️ John that this is what they’re emphasizing so much. Like the iPhone is their most important product and I guess
⏹️ ▶️ John the watch is maybe growing faster or whatever, but the message seems to be, everyone
⏹️ ▶️ John knows you have to have a phone, so whatever, but you might not yet be convinced that you need to have an Apple Watch, and let me tell you why you
⏹️ ▶️ John do. So I give them a pass on this one, but if it’s like
⏹️ ▶️ John maybe six years in a row or six events in a row where the intro video is about how the Apple Watch can save your life,
⏹️ ▶️ John I’m gonna start asking questions.
⏹️ ▶️ Casey Yeah. Marco, any other preliminary thoughts?
⏹️ ▶️ Marco No, I thought the birthdays video, it was a nice, clever
⏹️ ▶️ Marco way to do it, to see like here’s all the birthdays that these people got to have because their lives were saved.
⏹️ ▶️ Marco And as much as it’s easy to become jaded about these videos
⏹️ ▶️ Marco being a little over the top and a little heavy handed and a little too
⏹️ ▶️ Marco long and a little too cheesy, all of which is true, it is fair
⏹️ ▶️ Marco for them to tout this because these really are significant life-saving features for some people.
⏹️ ▶️ Marco that’s they’re not overly tooting their horn in this area. It’s not
⏹️ ▶️ Marco unreasonable for them to, you know, celebrate these victories here because yeah, their products
⏹️ ▶️ Marco actually did that. So it’s significant, you know, their products do a lot of things in the world and,
⏹️ ▶️ Marco you know, not all of them are good, but a lot of them are good. And these are, this is like, it’s pretty hard
⏹️ ▶️ Marco to get better than like, I had some horrible medical thing or a car crash
⏹️ ▶️ Marco or something and my phone saved my life or my watch saved my life or both, like that’s pretty great.
⏹️ ▶️ John Well, but they don’t say the phone save your life. Like I think the iPhones probably save way more lives than the watches because
⏹️ ▶️ John people call 911 from their phones when something bad happens, but they don’t talk about that. It’s just a watch. And
⏹️ ▶️ John I don’t begrudge them doing it. I think this video was really good and well done and tasteful and just much better than the let’s, let’s,
⏹️ ▶️ John you know, let’s look at this fake car crash, or no, fake plane crash or whatever from past years.
⏹️ ▶️ John But I wonder why it’s always, but it’s not always, I think it’s what, two times in a row now? Like it’s their
⏹️ ▶️ John intro video to the event where they introduce the newest version of their biggest product,
⏹️ ▶️ John which is the iPhone, not the watch. And so I’m just noting it. And I think
⏹️ ▶️ John if they do a third time and a fourth time, it’s gonna, I don’t know. It’s saying something
⏹️ ▶️ John about something. Right now it’s just a coincidence. They took a second run at doing that type of ad and that’s great. But I think they can do the same
⏹️ ▶️ John kind of ad about phones because again, anytime something bad happens, so call 911 and we all have our phones. So we do that.
⏹️ ▶️ John And if you’re an iPhone owner, you’re calling 911 for you. I know it’s not as dramatic as like, the watch called it for you or whatever.
⏹️ ▶️ Marco the part of the sales pitch for the Apple watch in particular is
⏹️ ▶️ Marco this might really save your life or might have a significant health benefit to you at some point
⏹️ ▶️ John without your participation, because it knows when you’ve fallen down and aren’t moving. And
⏹️ ▶️ Marco exactly, you know, things like the fall detection, the heart, the heart monitoring stuff, like a lot of that stuff that’s
⏹️ ▶️ Marco that is watch specific. And you don’t need to explain to people why they should buy a phone.
⏹️ ▶️ Marco They they’re going to buy a phone no matter what. Not everyone buys an Apple watch. And so part of the
⏹️ ▶️ Marco sales pitch of the Apple Watch event is trying to remind people on a regular basis, here’s
⏹️ ▶️ Marco a really big reason why you might want to buy an Apple Watch. Or why you might want to upgrade your old Apple Watch.
⏹️ ▶️ Marco Or, you know, stuff like, if you have an Apple Watch SE that doesn’t have some of the more advanced heart stuff,
⏹️ ▶️ Marco here’s why you might want to get a better Apple Watch. Or if you have a really old Apple Watch that doesn’t have all this stuff, here’s why you might want
⏹️ ▶️ Marco a new one. Like, that’s all part of this process. You’re making it sound like an ad, Marco.
⏹️ ▶️ Marco But again, I don’t want to take away from the fact that they actually are making things that do
⏹️ ▶️ Marco save people’s lives. That is not a small thing.
Sponsor: Clean Email
⏹️ ▶️ Marco We are sponsored this week by Clean Email, designed to help you clean
⏹️ ▶️ Marco your inbox and then keep it clean. I don’t know anybody who couldn’t use this service.
⏹️ ▶️ Marco Everyone has way too much email these days. Clean Email is built to help you fix this
⏹️ ▶️ Marco problem. It is the world’s leading, privacy-first online email cleaning and management service.
⏹️ ▶️ Marco Purpose built to help you clean your inboxes, unsubscribe from mailing lists, stop unwanted
⏹️ ▶️ Marco email and automatically keep your email accounts clean after that 24 seven 365. Today,
⏹️ ▶️ Marco clean email is trusted by hundreds of thousands of users all over the world who keep their inboxes
⏹️ ▶️ Marco cleaned and organized regardless of their email provider, device or platform. Clean email
⏹️ ▶️ Marco is your email cleaning co-pilot to help you keep your inbox clean.
⏹️ ▶️ Marco One of the best features of it is the unsubscriber. It gathers all of your subscriptions and newsletters into a single
⏹️ ▶️ Marco view. That way you can quickly manage them. You can very quickly unsubscribe them or even pause them if you don’t want
⏹️ ▶️ Marco them like for a while But down the road you might want to be can just pause them for a while They have a built-in Screener
⏹️ ▶️ Marco functionality to turn your inbox into opt-in if you want allowing you to pre screen mail from new senders in
⏹️ ▶️ Marco a separate area They even have a read later function So maybe there’s a newsletter that you get that you kind of
⏹️ ▶️ Marco are falling behind or you can’t keep up with it You don’t want it mixed in with everything else You can put that in read later and
⏹️ ▶️ Marco get to it when you get to it They have built-in cleaning suggestions to identify mail that you frequently clean
⏹️ ▶️ Marco Smart folder support. So things like if you want to automatically file away things from ride sharing services,
⏹️ ▶️ Marco food delivery, shopping sites, they have all these rules built in for all these popular sites so they know
⏹️ ▶️ Marco what to do with all that stuff. Filter support, so much more. You can automatically delete
⏹️ ▶️ Marco email as it ages. I love that feature. There is so much great here in Clean Email. And Clean Email doesn’t
⏹️ ▶️ Marco keep, sell, or analyze user data. It’s only used for the app’s features and it follows
⏹️ ▶️ Marco email providers’ privacy policy requirements. Instead of relying on monetizing data from email messages,
⏹️ ▶️ Marco a common practice with other free email cleaning apps, clean email offers a better service without sacrificing your
⏹️ ▶️ Marco privacy. Clean email is free to try. Go to clean email.com slash ATP
⏹️ ▶️ Marco for 30% off. Once again, that’s clean email.com slash ATP
⏹️ ▶️ Marco for 30% off. Check it out today. Thank you so much to Clean Email for sponsoring our show.
Apple Watch Series 9
⏹️ ▶️ Casey Apple Watch Series 9 starts at $400, introduced by Jeff Williams in concert with a couple of other people.
⏹️ ▶️ Casey Deirdre Kohlbeck introduces the SIP, which we had heard about in the past, but they never actually explained what that
⏹️ ▶️ Casey acronym was. I had to look it up to remind myself it is System In Package. Jay
⏹️ ▶️ John Haynes Apparently they introduced that term with the original Apple Watch.
⏹️ ▶️ Casey Steven Connelly I believe that they did. I just completely forgot
⏹️ ▶️ John Jay Haynes A lot of people are asking, you know, so So what is the difference between a SoC system on a chip
⏹️ ▶️ John and a SIP system in package? I don’t actually know, but my guess
⏹️ ▶️ John based on how Apple uses the terms is that if you look at like the logic board for a phone,
⏹️ ▶️ John you’ll see the SoC like, you know, A17 or whatever, like sitting there, but you also see tons of
⏹️ ▶️ John other chips on that circuit board. You know, all the other support chips that we’ve talked about before and
⏹️ ▶️ John little capacitors and resistors and all, you know, tons of stuff is on there. the modem chip, all the things, right?
⏹️ ▶️ John If you look inside an Apple Watch, you don’t see that. What you see is basically one thing, and that is the SIP,
⏹️ ▶️ John system in package. And underneath there, there are individual components or whatever, but I think there’s just a single package.
⏹️ ▶️ John In the same way that the SoC is a single package, or like, you know, the M2 chip or whatever is a single
⏹️ ▶️ John package, but it has multiple things inside the package. So system in packages,
⏹️ ▶️ John in the Apple Watch, every, you know, logic computing part of this
⏹️ ▶️ John thing is inside the SIP. There is no like, oh, here’s the S9
⏹️ ▶️ John and here’s its support chip and here’s its second support chip and here’s this thing or whatever. That’s all in one package. That’s my guess.
⏹️ ▶️ John If someone from Apple knows better than about what Apple itself means when they say it’s the same package, please
⏹️ ▶️ Casey All right, so the new S9, 30% faster, four core neural engine, which is a 2X improvement, 18 hour,
⏹️ ▶️ Casey quote unquote, all day battery life, allegedly. 64 gig storage, used to be 32. Thank God.
⏹️ ▶️ Casey Serial requests are now processed on device.
⏹️ ▶️ Casey, John Well, you said,
⏹️ ▶️ John Mark, you said, thank God about the 64 gig storage. I’ve heard a lot of people saying, why does the phone need even 32 gigs, let alone 64? So
⏹️ ▶️ John excited about doubling storage size?
⏹️ ▶️ Marco What the Apple Watch does the worst is download media files.
⏹️ ▶️ Marco So whether that’s syncing music playlists over or having Overcast download your podcasts
⏹️ ▶️ Marco or whatever, like it is really rough for that because it is so hard to transfer stuff
⏹️ ▶️ Marco to the watch at any kind of speed with all their power management stuff forcing everything over Bluetooth most of the time.
⏹️ ▶️ Marco So the more storage they have, the more stuff can
⏹️ ▶️ Marco be downloaded when it has an opportunity and therefore the less likely it is
⏹️ ▶️ Marco that you’re gonna go out for a run and see, oh my playlist was deleted I have to re-download it I’m not running for the next 40
⏹️ ▶️ Marco minutes or running with you know a crappier playlist. So that kind of thing like it
⏹️ ▶️ Marco It is nice, the more storage they can give the watch, the less often you will run into
⏹️ ▶️ Marco that problem because you’re basically increasing the cache size of all the automatic downloaders in it.
⏹️ ▶️ John Does things get deleted by the system without the participation of the apps just to purge space or whatever?
⏹️ ▶️ John Aggressively so, yes. All right. So that is another question a lot of people had.
⏹️ ▶️ John Why do I care how much storage my watch has? And I guess the answer is, developers don’t actually
⏹️ ▶️ John have precise control over when their stuff gets deleted. So the more space
⏹️ ▶️ John there is, the less likely you are going to run afoul of the thing that wanders through the watch periodically
⏹️ ▶️ John and purges stuff from storage.
⏹️ ▶️ Marco Yeah. Now let’s talk also about that on-device Siri. That’s a big deal.
⏹️ ▶️ Marco You know, the Apple Watch, again, it’s such a power-constrained device that oftentimes
⏹️ ▶️ Marco it has suffered from very slow performance. And Siri on the watch in particular
⏹️ ▶️ Marco has been pretty slow relative to the phone most of the Apple Watch’s life,
⏹️ ▶️ Marco including even up to the Series 8 and Ultra from last year. So
⏹️ ▶️ Marco with the S9, they are substantially improving the CPU performance, just flat out, so that’s
⏹️ ▶️ Marco great on its own. Then they’re adding a lot more neural engine capacity,
⏹️ ▶️ Marco which has allowed them to move Siri requests onto device, at least, you know, not all Siri requests, but many Siri
⏹️ ▶️ Marco requests, things like start an indoor workout, Like that kind of stuff is gonna be way faster
⏹️ ▶️ Marco now. Timer requests, like common things you would ask your watch to do. That’s gonna be way faster,
⏹️ ▶️ Marco and it needed it. That stuff was often so slow that even though I would have my watch on, I
⏹️ ▶️ Marco would take my phone out of my pocket and do it on my phone because I knew it would be faster. So this is
⏹️ ▶️ Marco a big deal. What I’m also really curious to see here is they mentioned,
⏹️ ▶️ Marco and it’s in the docs, that they now have revved the heart rate sensor.
⏹️ ▶️ Marco the new optical heart rate sensor. They haven’t really described, at least unless I missed it, they didn’t really describe
⏹️ ▶️ Marco why that’s better, but they did say that machine learning algorithms
⏹️ ▶️ Marco are now involved in the processing of its input. So what I’m hoping this
⏹️ ▶️ Marco will result in is more accurate heart rate readings during workouts. Because that’s one area where the
⏹️ ▶️ Marco Apple Watch has always been a little hit or miss. Like, you know, it depends a lot on your workout
⏹️ ▶️ Marco and your strap and what kind of condition it’s in and how tight it is around your wrist, and maybe
⏹️ ▶️ Marco certain conditions of your skin, or your arm hair, or whatever else, your sweat level, it would vary
⏹️ ▶️ Marco so much. It still varies so much, even last year’s Apple Watches. You’ll be in
⏹️ ▶️ Marco the middle of a workout, you look down at your heart rate, and it’ll be the dimmed out processing thing, because they don’t actually
⏹️ ▶️ Marco know it right at that moment, or whatever. Or you’ll have weird gaps in it. So I’m hoping
⏹️ ▶️ Marco that the new processing pipeline for its input, combined with the new sensor, I think there’s a pretty
⏹️ ▶️ Marco good chance that will improve the heart rate monitoring of the watch. And if that is true,
⏹️ ▶️ Marco that’s also a pretty substantial upgrade.
⏹️ ▶️ John And that’s kind of what this, the S9 thing is about. Like this is a new, the new watch processor for the first time
⏹️ ▶️ John in forever, a new SIP, right? It’s not just the old one renamed. And yes, it’s got a faster GPU,
⏹️ ▶️ John but the, it seems from what they said in the presentation, the main architectural
⏹️ ▶️ John difference, significant architectural difference is twice as much neural engine stuff. So it’s
⏹️ ▶️ John a four core neural engine, which I guess is twice what it was before. And all these features we’re talking
⏹️ ▶️ John about, you know, local on-device Siri incorporating the neural engine into the heart
⏹️ ▶️ John monitor and whatever, is we could use a little bit more grunt from the neural engine to do this type of stuff.
⏹️ ▶️ John Now I’m not sure that all these features or any of them actually are confined to the Series 9
⏹️ ▶️ John because it has the double neural engine thing, but surely they will be faster and better on the S9 if
⏹️ ▶️ John they are not exclusive to it.
⏹️ ▶️ Casey Moving on, the Series 9 has a second gen ultra wideband chip. Not a U2, John, don’t worry.
⏹️ ▶️ Casey what would we call
⏹️ ▶️ John that chip? I guess I can’t
⏹️ ▶️ Marco figure out. The first, it’s funny, the first chip was called a U1. What should we call its successor? How
⏹️ ▶️ Marco about second generation ultra wideband chip?
⏹️ ▶️ John That’s a professional courtesy not extended to the Beatles record label. Yeah, right,
⏹️ ▶️ Marco Or the BMW vehicles. Yeah, also true.
⏹️ ▶️ Casey So the Series 9 has a second gen ultra wideband chip. It includes precision
⏹️ ▶️ Casey finding for your iPhone, in the same spirit as an AirTag. So you have your watch on your person, obviously,
⏹️ ▶️ Casey you don’t know where your phone is. Well, with the Series 9, and I think this might also require the new iPhones
⏹️ ▶️ Casey as well, but one way or another, you can actually do that like, all right, twist to the left, nope, to the right,
⏹️ ▶️ Casey 10 feet away, nine, eight, seven, six, five, four, three, two, one, there it is. And so you can actually find
⏹️ ▶️ Casey your iPhone that way, which is very cool. It also knows when you’re near a HomePod and it will throw up media
⏹️ ▶️ Casey suggestions or it will put up a now playing screen on your watch if you’re near a HomePod,
⏹️ ▶️ Casey which is neat. Also, 2,000 nits, two times the brightness that it used to be, but
⏹️ ▶️ Casey can also go down to just one nit if you’re in the movies, for example, or your partner’s sleeping, which I thought was very cool.
⏹️ ▶️ Casey They announced a new feature, DoubleTap, which is very reminiscent of the Vision Pro.
⏹️ ▶️ Casey You can, on your watch hand, you can take your thumb and forefinger and
⏹️ ▶️ Casey tap them together twice, And that will activate the default
⏹️ ▶️ Casey button that’s on screen. So Alex Guio from Mac Stories. Apple says the gesture is enabled
⏹️ ▶️ Casey by the S9 neural engine processing accelerometer, gyroscope, and optical heart sensor data through
⏹️ ▶️ Casey a new machine learning algorithm. Our friend, Stephen Hackett says, tapping your index finger and thumb together will trigger whatever
⏹️ ▶️ Casey the default button on the screen is at any time. Assuming that you are looking at a first party watchOS app.
⏹️ ▶️ Casey I was told, says Stephen directly, that there’s not an API for third party developers to integrate this into their app beyond
⏹️ ▶️ Casey use with notifications. Once you’re in a third-party app, there’s no double tap support, at least for now. Good day,
⏹️ ▶️ Marco Yeah, I mean, I would expect that to change probably in like, you know, 10.1. Like I’m guessing in a couple,
⏹️ ▶️ Marco in like a week or two, we’re gonna get watchOS beta 10.1, along with iOS beta 15, 17.1, like all that stuff. And I’m sure there’ll
⏹️ ▶️ Marco be something in there. Yeah, and people are asking in the
⏹️ ▶️ John chat room how this is different from the accessibility feature. This feature came from accessibility.
⏹️ ▶️ John Like that’s where the origins of this, but it’s sort of, you know, like, we
⏹️ ▶️ John talk about what makes something an accessibility feature. There’s not a clear line,
⏹️ ▶️ John as you would think, especially as you start to use those features. It’s just a feature of your devices. Some of them are in the accessibility
⏹️ ▶️ John section, some of them are not, but as you get older, you will find yourself using more and more features inside that accessibility
⏹️ ▶️ John thing. And this feature is, yes, it’s an accessibility feature, but everyone wants things to be accessible.
⏹️ ▶️ John Would you like a new, different way to access features? Sometimes, you know,
⏹️ ▶️ John you can’t be, It’s more difficult for you to use your other hand to use the watch or do something else. Sometimes
⏹️ ▶️ John putting your fingers together twice is the most, uh, you know, convenient thing to do. And so why
⏹️ ▶️ John wouldn’t this be, I don’t want to say turbocharged, but like, they made this feature better.
⏹️ ▶️ John And it has now graduated to be a feature that is in the keynote. It’s the same feature, it’s just better. And that, you know,
⏹️ ▶️ John as the, as the Max Storys thing said, it’s using the, you know, you would think it would be using the accelerator, accelerometer
⏹️ ▶️ John and gyroscope, but it’s also using the optical heart sensor. and of course the neural engine and the s9 to
⏹️ ▶️ John try to figure out when did you actually do the gesture versus when are you just picking up your mug off of the
⏹️ ▶️ John table right so hopefully they get this right um apparently it doesn’t have to be your pointer finger
⏹️ ▶️ John and your thumb it could be your middle finger and your thumb or whatever but uh i’m sure they’ve trained it to be a pointer finger
⏹️ ▶️ John and thumb anyway i love features like this i hope it really does as work as well as they say and it definitely
⏹️ ▶️ John obviously has uses that are relevant to the vision pro and so on
⏹️ ▶️ Casey yep and uh listen to Jason Snell on Upgrade, he spoke about it, said, if memory
⏹️ ▶️ Casey serves, he said it took a little more force for it to register, like he had to kind of train himself a little bit,
⏹️ ▶️ Casey but once he got his head around it, he said it was pretty darn reliable, and Gruber
⏹️ ▶️ Casey on Dithering said, it doesn’t have to be your pointer finger, but also said it worked very, very well.
⏹️ ▶️ Casey Five colors, I believe, pink, starlight, silver, midnight, and product red, stainless
⏹️ ▶️ Casey in gold, silver, or graphite, sorry, Marco, no titanium, apparently it’s going to be used elsewhere. Spoiler alert.
⏹️ ▶️ Marco It’s a shame. I, you know, the more I look at this, the more I think, you know, the titanium Apple Watch
⏹️ ▶️ Marco edition, it didn’t sell well as evidenced by how difficult it was for me to get one
⏹️ ▶️ Marco on eBay last year. But I don’t think they’re holding back titanium from the series nine
⏹️ ▶️ Marco out of capacity needs. I think it just didn’t sell well enough and they would rather,
⏹️ ▶️ Marco you know, keep the ultra being like the only titanium one for, you know, so it’s like a a combination of like
⏹️ ▶️ Marco insufficient sales and market segmentation. Like they want people to buy the Ultra as the high-end Apple Watch. Cause
⏹️ ▶️ Marco there’s no more Apple Watch branded as edition at all anymore. There are the Hermes ones that are more expensive
⏹️ ▶️ Marco because of their bands and I guess their custom face. But this is a choice,
⏹️ ▶️ Marco not like, oh, we don’t have enough titanium to supply this very low volume product.
⏹️ ▶️ John Presumably titanium would cost more as well. So it’s kind of an economic thing. We don’t sell a lot of
⏹️ ▶️ John them And because we have to charge more to maintain our margins because titanium is more expensive, we sell
⏹️ ▶️ John even fewer. So it really just, you know, prices itself out of the regular iPhone
⏹️ ▶️ Marco Well, but you mean the Apple Watch market, but like, I think, you know, the Ultra
⏹️ ▶️ Marco mostly disproves the idea that it’s about price because the Ultra is not that much more money than the steel
⏹️ ▶️ Marco series nine. And it’s a lot more titanium than you would use on a steel series
⏹️ ▶️ Marco nine. It is finished differently, but it’s, you know, anyway, I think it’s just like they didn’t sell enough
⏹️ ▶️ Marco and they decided, all right, we’re just gonna make this the material of the Ultra exclusively in the watch domain.
⏹️ ▶️ John How much, what was the price premium when they did have a titanium regular? I think it
⏹️ ▶️ Marco was like $1,100 or something. It was a lot because it was marketed as addition.
⏹️ ▶️ Marco I think this deal was like 600 or 700 to start, something like that. I didn’t know
⏹️ ▶️ John it was that much more, but yeah, it wouldn’t be that much more, but presumably it would be at least $100 more. And if
⏹️ ▶️ John it’s just not popular, you know, well, again, I don’t know what they can conclude from that because, hey, it wasn’t popular when it was
⏹️ ▶️ John sold with a huge markup. So. Imagine that.
⏹️ ▶️ John, Casey Who would have thunk it?
⏹️ ▶️ Casey Never know, could come back. In any case. So yeah, so that’s the Apple Watch Series 9. I mean,
⏹️ ▶️ Casey I think it’s a nice upgrade, particularly if you’re a year or two back. We’re, the List family’s on Series 8,
⏹️ ▶️ Casey and there’s nothing to me that makes me say, oh, this is it, I gotta get
⏹️ ▶️ John I know we’ll probably talk about what we all ordered at the end, but I will spoil for you the opinion of
⏹️ ▶️ John the Apple watch wearer in our family. Because it was up in the air of like, Oh, you know, I think
⏹️ ▶️ John I should get a new watch this year. I don’t, you know, it’s my wife. She, I think she got a new watch last year. She’s
⏹️ ▶️ John like, ah, I just get it for the hell of it. Whatever. You know, like, do I really need one? I told her, well, it’s not going
⏹️ ▶️ John to look any different. The colors are probably going to be similar. Maybe you’ll get new bands or whatever. Um, uh, but
⏹️ ▶️ John she immediately said, I want this one. Can you guess why?
⏹️ ▶️ Marco I noticed one feature that I don’t think they even spoke about, But it was on the slide
⏹️ ▶️ Marco was called advanced cycle tracking.
⏹️ ▶️ Marco saw on the slide and I’m like, I don’t I don’t remember them saying anything about that.
⏹️ ▶️ John Yeah. Yeah. Yeah It was mentioned a little bit in the video, but no that’s not the reason the reason she wants it
⏹️ ▶️ John double tap Mmm, really thought it looked really cool to be able to put your fingers together
⏹️ ▶️ John and activate stuff on the watch that that was it That’s older. She’s getting a new watch
⏹️ ▶️ Casey Well, that’s cool.
⏹️ ▶️ Casey that’s exciting. Do you know what she’s going to buy?
⏹️ ▶️ John Yeah, or she already ordered it We’ll talk about it again.
⏹️ ▶️ Casey, John Okay, fair enough.
Apple 2030
⏹️ ▶️ Casey Then there was the Mother Nature video with Octavia Spencer. Is that right? Do I have the name right there? I’m
⏹️ ▶️ Casey gonna put it out there. It was too long. I think we can all agree it was too long. I liked it though. I thought
⏹️ ▶️ Casey it was pretty funny. I thought it was good.
⏹️ ▶️ John I didn’t even think it was too long.
⏹️ ▶️ Marco This video was absolutely too long. And I think humor in an Apple keynote,
⏹️ ▶️ Marco especially the iPhone keynote, you know, this has a worldwide audience. It’s very high
⏹️ ▶️ Marco profile and super corporate. So it’s difficult to work in humor
⏹️ ▶️ Marco in a way that the corporation will find acceptable to be in their video and that their worldwide
⏹️ ▶️ Marco audience across many different countries and languages and cultures will not find offensive
⏹️ ▶️ Marco and will kind of get. So that’s a very, very challenging thing to do. And that’s
⏹️ ▶️ Marco why they should usually try to stay away from humor or keep it very subtle and light. In this case,
⏹️ ▶️ Marco they went for something and, you know, I think one of my favorite takes on this was John Gruber on
⏹️ ▶️ Marco dithering mentioned that like this was this was kind of a way for them to
⏹️ ▶️ Marco not only spin their stuff in a good way which is good which we have to get to in a second but to also be
⏹️ ▶️ Marco able to do things like kind of make fun of other companies lack of doing some of these environmental
⏹️ ▶️ Marco initiatives without it just being like you know a bolded list the reading off a slide because
⏹️ ▶️ Marco any kind of environmental progress stuff like this it’s it’s very hard to make it
⏹️ ▶️ Marco not dry. Like in the middle of presentation, you don’t…
⏹️ ▶️ Marco when you’re in the middle of hearing about new products, it kind of slows down the momentum to say, oh by the
⏹️ ▶️ Marco way, you know, we are reducing our water usage and shipping things differently and getting
⏹️ ▶️ Marco rid of plastic packaging. Like everyone’s like, tell me about the phone! And you know, they’re talking about the environment. But
⏹️ ▶️ Marco that is super important stuff and they’re doing what seems to be really impressive
⏹️ ▶️ Marco work in that area. You know, it seems like, you know, experts in the area in the environmental field
⏹️ ▶️ Marco seem to be pretty impressed with what they’re doing as well so it isn’t just all marketing BS. So what they’re doing
⏹️ ▶️ Marco is very impressive and important and and significant and worth mentioning
⏹️ ▶️ Marco but it’s really hard to express that in an event like this in a way that’s not really dry.
⏹️ ▶️ Marco So they made this video. I think it’s a it was a fine concept it
⏹️ ▶️ Marco was a little overwrought it was a little too cutesy and it was a little too
⏹️ ▶️ Marco full of itself and it seems like it really needed to be edited down to about two-thirds of its length.
⏹️ ▶️ Marco But it did what it was supposed to do, which is it got us all to
⏹️ ▶️ Marco see what they’re doing in environmental initiatives. And again, these are pretty significant initiatives.
⏹️ ▶️ Marco So I like what they’re doing. I think it’s very important. A lot of the stuff they had mentioned before and I had just forgotten
⏹️ ▶️ Marco about. Like I didn’t realize they were actually branding this like Apple 2030. Is that
⏹️ ▶️ Casey what they’re calling it? Yeah, I don’t think that that was ever even
⏹️ ▶️ John implied. That’s a new branding, that’s a new branding and logo for this year.
⏹️ ▶️ Casey But it’s definitely a thing. I mean, based on this, based on this presentation, it’s a
⏹️ ▶️ Marco thing. And I think that’s smart. Like I think it’s smart to say, we’re going to give this a name, a very
⏹️ ▶️ Marco clear name with a very clear goal that’s not that far off. And we’re going to set
⏹️ ▶️ Marco really aggressive goals. And we’re going to tell you all the time, here’s how we’re doing, you know, for Apple 2030, here’s
⏹️ ▶️ Marco the next step. That’s that’s all good stuff. So I did not enjoy this video,
⏹️ ▶️ Marco but I see why they did it, and I think it could have been done better,
⏹️ ▶️ Marco but oh well. They did it, they’re doing good work in the environment, and if this video is how they had
⏹️ ▶️ Marco to explain it to us, fine.
⏹️ ▶️ John I think this is one of the best videos that they’ve made for
⏹️ ▶️ John reasons. Alright, so first of all, I think whoever they got to direct this, and you don’t think about these
⏹️ ▶️ John videos having directors, but they do. directed this, I give them kudos because they
⏹️ ▶️ John extracted better than usual performances from people who are not actors.
⏹️ ▶️ John Yep. I mean, you know, these Apple executives, they’re not actors. No one in none of these things are actors except
⏹️ ▶️ John for Octavia Spencer and you know, maybe a couple of people like they did not take the
⏹️ ▶️ John first take. They made Tim stay there until he could give an acceptable line reading, not an amazing
⏹️ ▶️ John Oscar worthy line reading, but just like don’t let him get away with just I am Tim Cook reading off a slide.
⏹️ ▶️ John He did okay. Everyone did okay. You could tell what their lines were supposed to
⏹️ ▶️ John be and what they were supposed to be feeling when they read them or whatever. So there’s that. So I feel like the bar has been raised.
⏹️ ▶️ John It is a low bar. It was very low before and now it is slightly higher than it was. So kudos to the person who
⏹️ ▶️ Marco Do we know for sure that Tim Cook is actually not an actor? Like maybe.
⏹️ ▶️ John Maybe he’s a wild and crazy guy in real life. Yeah,
⏹️ ▶️ Marco like super like bombastic and animated in real life. And what we see is a character he’s
⏹️ ▶️ Marco playing, you know, in public. Somehow,
⏹️ ▶️ John I don’t think that’s the case. Having seen him before, he was the CEO sitting on a little stool sheepishly next
⏹️ ▶️ Marco he was getting he was in the role already.
⏹️ ▶️ John, Marco know, he was living as a method actor. Yeah.
⏹️ ▶️ John The second thing that I think the most important thing about this video that I really, really loved is
⏹️ ▶️ John it wasn’t satirical, but it was it was incisive and biting
⏹️ ▶️ John with respect to companies like Apple and Apple itself because
⏹️ ▶️ John the most important point in this video was when they had the mother nature you know Octavius Spencer
⏹️ ▶️ John playing mother nature or whatever call BS on Apple saying the things that it always says because that’s
⏹️ ▶️ John the part of the about these things Apple says we’re doing this and we’re doing that and we’re gonna reduce our emissions by this
⏹️ ▶️ John and we’re doing these offsets by that or whatever And so they had the Apple people say that like they always do
⏹️ ▶️ John and they had mother nature called BS on it Like the one of the ones that were saying like, oh, we’re gonna do X Y & Z It’s
⏹️ ▶️ John like oh sure You’re gonna do X Y & Z But you’re gonna have it done in 50 years when everybody who
⏹️ ▶️ John is in this room who came up with this initiative is all retired That is such a thing
⏹️ ▶️ John in like the you know, sort of the greenwashing of these big companies They say we’re planned to do this by
⏹️ ▶️ John you know, you know 2030 or whatever and it’s like everybody who comes up with that plan They’re all gonna be on their yachts. They’re
⏹️ ▶️ John all gonna be retired. They all will have left ever and the new management will come in It’ll be bought by private equity and they’ll slash
⏹️ ▶️ John all these plans that it will never actually happen Like everyone loves to make these plans about we’re gonna be super duper green
⏹️ ▶️ John You know at some point in the distant future that I won’t have to worry about because my options will have vested and I’ll be Out
⏹️ ▶️ John of here that happens so much and it’s very easy to see everything that Apple does
⏹️ ▶️ John Through that same lens and so they called it out in this video They said I know if you know about this stuff you’re watching
⏹️ ▶️ John this video and you’re like yeah Yeah, I’m sure you know eggplant emoji. Whatever
⏹️ ▶️ John like we know you know I’m Whatever you say. I know you’re just saying all this BS It means nothing
⏹️ ▶️ John and then they chose that point to say no this thing that we just said We’re actually doing this particular part
⏹️ ▶️ John of it like now like this year with this actual product Which that’s good marketing to to emphasize
⏹️ ▶️ John how you are different than the other companies that are just saying this stuff that Apple’s actually doing it. Now, of course, their initiative
⏹️ ▶️ John calls Apple 2030 and Tim Cook will be gone by then. So there is some truth to that, which I think is why it was
⏹️ ▶️ John also, you know, talk about courage, brave of them to call out their own BS because they’re setting themselves
⏹️ ▶️ John up to be, you know, later when all these people leave and the 2030 initiative doesn’t come through, we’re like, see, they
⏹️ ▶️ John called themselves out and it ended up being true. But I give them kudos for having the guts to do that. And I think it was entertaining enough
⏹️ ▶️ John to make me more interested than usual into their progress on these things. I essentially trust that they’re gonna do it and I give
⏹️ ▶️ John them huge props for actually doing it because I really don’t think the ROI for them,
⏹️ ▶️ John and you know, Tim says if you don’t like the ROI, get out of the stock. I don’t think the
⏹️ ▶️ John ROI comes out positive on this. I was like, oh, they get marketing stuff and people love Apple because they do it. That’s
⏹️ ▶️ John not why they’re doing it. They’re doing it because they think it’s the right thing to do, and it is a cost center for the most part. No
⏹️ ▶️ John one is buying an Apple Watch because it comes in a slightly smaller box. But it does come in a slightly smaller box,
⏹️ ▶️ John and they keep working on that because they think it’s the right thing to do for the environment, that cost them less than shipping and so on and so forth. Like
⏹️ ▶️ John there is some synergy there, but in general, like getting rid of all the harmful chemicals, getting the lead out of the
⏹️ ▶️ John solder, that’s a pain in the butt for them because the materials that are worse for the environment are easier to
⏹️ ▶️ John use and make better products with less effort. And so they put in the work and effort and time and money to
⏹️ ▶️ John figure out how to make acceptable products with no lead in their solder, how to make acceptable cables without the chemicals they used
⏹️ ▶️ John to use in the plastic. And sometimes it takes them a while to figure it out. And so I give huge props
⏹️ ▶️ John to this entire effort because I think it is just any other company would say, this is a thorn in my side.
⏹️ ▶️ John Why did we ever promise to do this? It costs so much money, so much time, and I’m not seeing increased sales based
⏹️ ▶️ John on it. So why are we doing this? And like I said, I think they’re doing it because it’s the right thing to do. And I think this video
⏹️ ▶️ John calling out themselves and other companies for saying they’re doing this stuff and not actually following through
⏹️ ▶️ John was a good instance, you know, actual instance of Apple’s courage.
⏹️ ▶️ Casey No, I thought it was good. I thought Tim did a phenomenal job. But yeah, one other thing, which
⏹️ ▶️ Casey I thought was fascinating was them saying that they are gonna transport a lot more products by ocean rather than
⏹️ ▶️ Casey air, and apparently that’s a 95% savings, which is bananas. Not
⏹️ ▶️ John a savings in money, by the way. 95% savings in, what is it, emissions or carbon.
⏹️ ▶️ Marco I would assume it’s also a lot cheaper, but the big risk there is that makes them have to
⏹️ ▶️ Marco control supply and demand with more latency in the process. Air
⏹️ ▶️ Marco shipping is super fast. Ship shipping takes weeks. So
⏹️ ▶️ Marco they have to know how many they’re gonna need more weeks ahead of time, and that adds
⏹️ ▶️ Marco more risk that they will either overshoot or undershoot the number they need to hit, and then they might have
⏹️ ▶️ Marco shortages or gluts of supply.
⏹️ ▶️ John It’s a good thing they’ve got Tim Cook running the company. That’s his thing.
⏹️ ▶️ Marco largely what Tim Cook brought to the company early on and probably still today was that operational
⏹️ ▶️ Marco efficiency of really nailing their inventory and stock management so that they wouldn’t have a whole
⏹️ ▶️ Marco bunch of inventory sitting around doing nothing, or they wouldn’t have giant shortages all the time. So this is
⏹️ ▶️ Marco more challenging. That’s like, this is, that’s again, it’s one of the reasons why this is hard stuff to do,
⏹️ ▶️ Marco because the more efficient option from their point of view for high priced
⏹️ ▶️ Marco products where the actual cost of the shipping is less significant, is to just airship everything and have
⏹️ ▶️ Marco shorter turnaround times and less inventory sitting around, you know, in process. And that’s not what they’re doing.
⏹️ ▶️ Casey So then we get Lisa Jackson talking a little more about environmental initiatives, which this,
⏹️ ▶️ Casey I actually really like Lisa Jackson a lot, but I felt like a lot of this was redundant or seemed redundant. But the
⏹️ ▶️ Casey interesting piece was they’re going to take the estimated amount of electricity
⏹️ ▶️ Casey that an average, you know, Series 9 Apple Watch consumes
⏹️ ▶️ Casey for charging and whatnot, and they’re going to be investing in renewable energy projects to offset
⏹️ ▶️ Casey all of them. So all of the Series 9 Apple Watches, they will offset the charging
⏹️ ▶️ Casey cost, if you will, in terms of carbon emissions by investing in renewable energy projects. That is
⏹️ ▶️ Casey so freaking cool. And then it got better. The Series 9 packaging is 100% fiber-based and
⏹️ ▶️ Casey more compact. We already talked about how it’s 25% more watches per trip, more shipping
⏹️ ▶️ Casey via the ocean. And then they said the Apple Watch Series 9 is the first Apple carbon-neutral
⏹️ ▶️ Casey product. you buy an aluminum one and pair it with a sport loop,
⏹️ ▶️ Casey they say that this is completely carbon neutral. Everything about it, top to bottom, inside and out, carbon neutral, which I think is
⏹️ ▶️ John And that’s just incredibly, just a giant pain to do, because when they say that, I’m assuming they’re
⏹️ ▶️ John talking about the entire chain of people that contribute to making this thing. So there’s companies that
⏹️ ▶️ John make the different parts and those parts get shipped to a factory where they’re then assembled, then they finish thing is shipped somewhere else, like
⏹️ ▶️ John that whole process of getting the aluminum, the recycled aluminum, getting all the little chips manufactured,
⏹️ ▶️ John transporting it all, assembly. I think that’s what Apple means by saying a carbon neutral product, not just
⏹️ ▶️ John like, oh, the energy we use to make one Apple Watch in the final assembly factory, you know, we
⏹️ ▶️ John offset that, therefore it’s neutral.
⏹️ ▶️ Marco No, it’s end to end. It’s the entire supply chain involved.
⏹️ ▶️ John And that is just such a pain because get, I mean, even when you’re as big as Apple, getting your suppliers say not only
⏹️ ▶️ John to comply with your exacting standards about the parts and give you the price you want, and oh, by the way, now you
⏹️ ▶️ John have to either be carbon neutral yourself or we have to offset it by paying money for
⏹️ ▶️ John the energy that you use. It’s not easy to do. And the fact that they’re even attempting
⏹️ ▶️ John this is they’re setting a great example is what they’re doing. That’s
⏹️ ▶️ Marco actual leadership. Well, I think to me, like the most impactful statement during all
⏹️ ▶️ Marco this was in the summary when Tim came back to say, by 2030, all
⏹️ ▶️ Marco of our products will have a net zero carbon impact. That’s huge. Because
⏹️ ▶️ Marco when you look at what’s involved to do this for the watch, as you mentioned, that’s a huge undertaking.
⏹️ ▶️ John And only the watch with a certain style and a certain
⏹️ ▶️ Marco band. Right, and that’s one of their simpler products. Like, they say by 2030
⏹️ ▶️ Marco all of their products will have a net zero carbon impact? Does that include things like the Mac Pro? Like
⏹️ ▶️ Marco that, well they won’t still be making a Mac Pro in 2030.
⏹️ ▶️ Marco, John They won’t be making that by then. Yeah, that’s
⏹️ ▶️ John true. Well maybe, we might be in an upcycle and they’ll actually be selling one of those and it’ll be just a gigantic beast.
⏹️ ▶️ Marco still, when you think about the amount of power, the phone is probably
⏹️ ▶️ Marco the hardest in terms of there being so many of them out there in the world. But the amount of power that some of these devices
⏹️ ▶️ Marco use, even as efficient as they are, and over the lifetime of that device,
⏹️ ▶️ Marco my God, that’s a substantial
⏹️ ▶️ John thing. I think they might just be talking about the manufacturing chain until you buy it. After that, you’re on your
⏹️ ▶️ John own. With the exception of them offsetting the charging of the Apple Watches, I don’t think they’re saying they’re gonna offset the power usage
⏹️ ▶️ John of all the devices they sell after 2030. I think it’s just like the manufacturing of it.
⏹️ ▶️ Marco They specifically called out the charging as part of the Apple Watch. They’re estimating how much power
⏹️ ▶️ Marco all the Apple Watches will use and counting that in. So are they gonna estimate all the power all the Macs
⏹️ ▶️ John No, I don’t think so. I think it’s just basically the process by which we make all of our products
⏹️ ▶️ John will be carbon neutral. I think they meant what I think. We’ll find out in 2030, I guess, because they
⏹️ ▶️ John did confuse things with the Apple Watch charging thing. So we’ll see.
⏹️ ▶️ Casey Yeah. Yeah, I mean, we will find out, like you said. Plus I wouldn’t worry about the Mac Pro because at 2030, there
⏹️ ▶️ Casey will be literally one of them and it will be sitting in your
⏹️ ▶️ John house. We have to consult the star charts though because it could be, it goes in cycles, right? Yeah. Boom and bust.
⏹️ ▶️ John So I don’t know, we might be in a boom cycle by then.
⏹️ ▶️ Casey Yeah, I doubt that. And even still, there will be one and it will be in your house, it’s okay.
⏹️ ▶️ Marco look, I mean, look, even if they ignore the Mac for this which they won’t, he said all of our products, but
⏹️ ▶️ Marco even if they ignore the Mac, the phone. What an undertaking that will be. Like
⏹️ ▶️ Marco think about every iPhone being net zero carbon impact in only
⏹️ ▶️ Marco six years or seven. Like that’s not very long from now.
⏹️ ▶️ John It’s at 2030, Marco. That’s in like 20 years. Yeah,
⏹️ ▶️ John, Casey that’s how it is.
⏹️ ▶️ Casey All right, they also said, they will no longer be using leather in any new Apple products,
⏹️ ▶️ Casey which includes the Hermes, Hermes, however you pronounce it, stuff. Hermes thing. Yeah, that.
⏹️ ▶️ Marco Well, let’s be honest, it’s French. there is no correct pronunciation.
⏹️ ▶️ Casey I am not going to approach that with a 30-foot pole. But nevertheless, that company that makes
⏹️ ▶️ Casey the fancy leather stuff apparently will be doing four new styles of band, none of which are leather, including the first
⏹️ ▶️ Casey ever knitted band. This is where they also introduced their fine-woven stuff, which from what limited
⏹️ ▶️ Casey stuff I’d read about it, it sounds like it’s very suede-ish.
⏹️ ▶️ Casey And that’s about all I’ve heard in terms of feedback on it from people who have seen it or used it or whatever.
⏹️ ▶️ Casey We also found out that, but not, I guess it wasn’t mentioned here, but at some point in the event video, I swear
⏹️ ▶️ Casey that they mentioned that you can charge your Apple Watch from an iPhone 15, which is kind
⏹️ ▶️ Casey of cool. And then like Marco had pointed out earlier, there’s the advanced cycle tracking, which
⏹️ ▶️ Casey we saw in the little like slide-o blobs, but they didn’t actually call out, I don’t think.
No more leather
⏹️ ▶️ John The leather thing. So a lot of people are going to snark at this and say,
⏹️ ▶️ John you replace leather thing with like something that’s made of plastic. How is that better? Many people will tell
⏹️ ▶️ John you that leather is actually fine because we’re killing the cows anyway for meat and leather is a byproduct. So leather
⏹️ ▶️ John actually doesn’t have any kind of harmful impact. The problem with all of these things is
⏹️ ▶️ John if you Google for this and try to figure out, well, like, well, what’s the truth? What do people have to say? You will find lots of things from the leather
⏹️ ▶️ John industry and lots of things from people that don’t want any animals
⏹️ ▶️ John ever to be harmed. And so both of those sides of the coin have their own agenda,
⏹️ ▶️ John and neither is particularly unbiased in terms of how they’re going to present the evidence.
⏹️ ▶️ John Figuring out the environmental impact of anything is extremely difficult, because very often there are blind spots
⏹️ ▶️ John where you’ll say, well, that doesn’t count. I’m not going to count that towards this, but I’m going to count it over here and this, because it seems weird over
⏹️ ▶️ John here. How much time, energy, carbon output,
⏹️ ▶️ John chemical pollution, whatever, contributes to the full life cycle of a cow
⏹️ ▶️ John and, you know, setting aside the moral things about killing things, and getting the leather and tanning the
⏹️ ▶️ John leather and chipping it and so on and so forth versus whatever they imagine to be the worst thing possible,
⏹️ ▶️ John like these, the fine woven things are made from plastic grocery bags or whatever they think. And then you come
⏹️ ▶️ John up with a comparison and it ends up looking bad. I don’t actually know is leather the world’s most harmful
⏹️ ▶️ John thing or not. I do know that like the, the, uh, what Apple is trying
⏹️ ▶️ John to do here is have less environmental impact. Are they succeeding? I think the fine woven stuff
⏹️ ▶️ John is at least partially like 60% recycled textile or something like that. So it’s not
⏹️ ▶️ John that, you know, they’re not replacing leather with something that is a hundred percent non biodegradable. It’ll
⏹️ ▶️ John be on earth for 10,000 years, but they’re also not replacing it with something that that
⏹️ ▶️ John is as biodegradable as leather as far as I know. So I feel like the jury’s still out
⏹️ ▶️ John on the environmental impact of this, but it’s a thing that they’re doing. And I think it
⏹️ ▶️ John is, I mean, the main argument I’ve seen on the side of getting rid of leather is that even
⏹️ ▶️ John if you concede, which I don’t think is actually true, but even if you were conceived for the sake of argument, if leather was,
⏹️ ▶️ John you know, does it, no cow has ever, no, not a single extra
⏹️ ▶️ John cow was killed to get leather because it’s all by-product of the meat industry, which isn’t actually true. But even if you concede that
⏹️ ▶️ John that’s true, what you’re doing is making it slightly more profitable to kill cows, which will probably result in slightly more cows
⏹️ ▶️ John being killed. So do with that what you will. I mean, I am not a vegetarian. I eat meat.
⏹️ ▶️ John I have leather case on my iPhone right now. I’m just trying to, you know, Apple didn’t lean on this too hard,
⏹️ ▶️ John but I feel like there’s been a lot of churn on this amongst people watching it because people are very angry that Apple’s
⏹️ ▶️ John trying to appear that they’re doing a good thing. And everyone is saying, they’re not actually doing a good thing. In fact, they’re doing a bad thing.
⏹️ ▶️ John They’re doing a thing. And I haven’t seen the fine woven case yet. And
⏹️ ▶️ John like I said, I have leather case on my phone, but I’m willing to give the fine woven one a try. The main problem of course, with all Apple cases
⏹️ ▶️ John is they continue to cover the bottom of the phone. So that’s a separate issue.
⏹️ ▶️ Casey Oh, I had no idea that you were perturbed by that.
⏹️ ▶️ John Yeah, they can use less material. Whatever the material is,
⏹️ ▶️ John, Marco you can use less of it.
⏹️ ▶️ John, Marco part on the bottom.
⏹️ ▶️ Marco I’m actually, I’m looking forward to seeing the fine woven stuff because, and for whatever reason, you can’t order it. Like the fine
⏹️ ▶️ Marco woven magnetic link band for the Apple Watch, You can order everything else but the Apple Watch, but not
⏹️ ▶️ Marco that band or any watch with it. So I don’t know why, I don’t know when that’s coming, but I hope I can get it soon because it looks good
⏹️ ▶️ Marco and any kind of environmental judgment you’re gonna try to make about how good or bad leather is,
⏹️ ▶️ Marco it’s not good. Like it’s, you know, the leather, you know, cows themselves
⏹️ ▶️ Marco are pretty horrific for the environment in the amounts that we, you know, raise and kill
⏹️ ▶️ Marco them. Like that, that’s pretty awful. And if you care about the environment, One of the best things you can do is reduce
⏹️ ▶️ Marco the number of cows that we keep creating and There’s many ways to do that beef is the biggest one,
⏹️ ▶️ Marco but you can also Stop buying leather like that helps a little bit Also, the
⏹️ ▶️ Marco leather doesn’t fall off the cow and instantly become a watch band like there’s a lot of steps
⏹️ ▶️ Marco in between those things That also have their own impact when so anyway think about that when calculating things, but it doesn’t
⏹️ ▶️ Marco matter there. This is the right move for Apple to do. No part of a consumer
⏹️ ▶️ Marco goods producing company is going to be great for the environment, but they’re trying
⏹️ ▶️ Marco to reduce their impact. And the overall switch away from a cow-based
⏹️ ▶️ Marco product is probably going to make it easier to reduce their impact. And I don’t think you can
⏹️ ▶️ Marco totally brush off the concerns of people who don’t want to kill animals. Not everyone feels
⏹️ ▶️ Marco that way, but a lot of people do. That’s a pretty substantial market that doesn’t want to buy
⏹️ ▶️ Marco things from dead animals. So you know, that’s also, you know, I think this is the time for them to do this. I’m glad
⏹️ ▶️ Marco they’re doing this. And I look forward to the final move and stuff. It looks pretty good
⏹️ ▶️ Marco from the looks and everyone says it feels pretty decent who was at the event. I look forward to getting my hands
Apple Watch Ultra 2
⏹️ ▶️ Casey All right, Apple Watch Ultra 2, still at $799. This was introduced by Daniella
⏹️ ▶️ Casey DeChamp, I guess. Basically, it’s 64 gigs, 3,000 nits instead of 2,000, the brightest display Apple’s ever created.
⏹️ ▶️ Casey Has a new watch face called Modular Ultra, which uses
⏹️ ▶️ Casey the lateral edges of the display to show stuff. Night mode activates automatically based on ambient light sensor.
⏹️ ▶️ Casey Same basic battery life. The Ultra 2 with Alpine loop or trail loop are carbon
⏹️ ▶️ Casey neutral and no dark titanium. And that’s basically it, that’s the whole thing.
⏹️ ▶️ Marco Yeah, it’s kind of funny. So first of all, the Ultra is a great product. Ultra 2 seems like it’s also a great product. So, you
⏹️ ▶️ Marco know, go ahead and buy one. I think it’s interesting with the whole dark titanium rumor. The Apple
⏹️ ▶️ Marco Watch seems to be the Apple product that always has the most wrong rumors
⏹️ ▶️ Marco about its physical design. Like
⏹️ ▶️ Marco there are rumors about Apple Watch physical design changes. And every year, for
⏹️ ▶️ Marco the most part, they don’t happen. Like whoever is, I don’t know why we always
⏹️ ▶️ Marco buy into it. Whoever is leaking that crap about the Apple Watch every single year has a horrendous track
⏹️ ▶️ Marco record. But anyway, yeah, someday they’re gonna do a dark titanium one and they’ll sell a bunch
⏹️ ▶️ Marco of them. In the meantime, they didn’t. Oh well, the Ultra was a huge hit last year. It’s gonna continue
⏹️ ▶️ Marco to be a huge hit this year. And when sales start to sag, they’ll release the black one and then sales will boost back
⏹️ ▶️ Marco up again. So good, good, good product.
Sponsor: Kolide
⏹️ ▶️ Marco We are brought to you this week by Collide. If you work in security or IT
⏹️ ▶️ Marco and your company has Okta, this message is for you. Have you noticed that for the past few years,
⏹️ ▶️ Marco the majority of data breaches and hacks you read about have something in common? It’s employees.
⏹️ ▶️ Marco Hackers absolutely love exploiting vulnerable employee devices and credentials.
⏹️ ▶️ Marco But it doesn’t have to be this way. Imagine a world where only secure devices can access your
⏹️ ▶️ Marco cloud apps. In this world, phished credentials are useless to hackers, and you can manage
⏹️ ▶️ Marco every OS, even Linux from a single dashboard. Best of all, you can get employees
⏹️ ▶️ Marco to fix their own device security issues without creating more work for IT.
⏹️ ▶️ Marco The good news is you don’t have to imagine this world, you can just start using Collide. Collide
⏹️ ▶️ Marco is a device trust solution for companies with Okta, and it ensures that if a device isn’t
⏹️ ▶️ Marco trusted and secure, it can’t log into your cloud apps. Visit collide.com
⏹️ ▶️ Marco slash ATP to watch a demo and see how it works. That’s collide.com
⏹️ ▶️ Marco slash ATP, spelled K-O-L-I-D-E dot com slash ATP.
⏹️ ▶️ Marco Collide.com slash ATP. Thank you so much to Collide for sponsoring our show.
iPhone 15
⏹️ ▶️ Casey Then we get on to the iPhone 15 with Cayenne Drance. It’s getting the dynamic
⏹️ ▶️ Casey island. 1600 nits is I guess the standard, but it can kind of flex up to 2000
⏹️ ▶️ Casey nits, which is twice the iPhone 14. It doesn’t appear to
⏹️ ▶️ Casey be always on display.
⏹️ ▶️ John You think they would have said it in the keynote if it did?
⏹️ ▶️ Marco Yeah, it does not have always on or 120 Hertz. The
⏹️ ▶️ John always on display question last week, I was like, well, it might just be a software thing It’s display driver thing is a display driver has
⏹️ ▶️ John to drive it at that thing Apparently you need to have one of these new LTPO or is
⏹️ ▶️ John it low something? Some process by which they make the display
⏹️ ▶️ John that is also an essential part of the always-on display and apparently that Manufacturing
⏹️ ▶️ John process has to happen in a special factory that can do those type of displays and it costs more money And so
⏹️ ▶️ John it probably can’t do always-on display That’s that is the the extra extra color
⏹️ ▶️ John that that has been added to this this since the keynote. And they didn’t say it did, so I’m assuming it doesn’t.
⏹️ ▶️ Casey All right. It’s got 6.1, 6.7 inches as before. They did make brief mention of a contoured
⏹️ ▶️ Casey edge, which will reemerge in the iPhone 15 Pro. And initial reports I’ve heard is that it’s actually really
⏹️ ▶️ Casey nice to hold. They use color infused glass with quote unquote metallic
⏹️ ▶️ Casey ions to get a series of colors that also seems to be mixed response. I actually really like
⏹️ ▶️ Casey them. They are muted and they’re very pastel, but I thought they were
⏹️ ▶️ Casey, Marco good. That’s
⏹️ ▶️ Marco one way to put it. I think, you know how like all the different jokes about how to make a martini
⏹️ ▶️ Marco and like how little vermouth should be in a martini?
⏹️ ▶️ Casey Yeah, you should just wave the vermouth near the glass and that’s sufficient.
⏹️ ▶️ Marco I feel like that’s how Apple treats color in this year’s iPhone 15. Like it’s like
⏹️ ▶️ Marco some dye was waved nearby when this was being made.
⏹️ ▶️ John That’s the whole thing, it’s not dye. Like I feel like this desaturated nature may be
⏹️ ▶️ John part of the process, this whole color infused glass with metallic ions. I don’t know this to be the case,
⏹️ ▶️ John but it could be that this is as saturated as they can get them with this process.
⏹️ ▶️ John The advantage of this process is that essentially the color is in the material, not laid on it or laid under it,
⏹️ ▶️ John but within the material. And they could do the neat thing where they kind of like, you know, the gigantic
⏹️ ▶️ John camera bump, not as gigantic on the 15, but the camera bump is also infused with that same color, right?
⏹️ ▶️ John And because it’s thicker, the color is deeper there because there’s more material. I don’t know, I’d wait for someone to
⏹️ ▶️ John crack one of these things open and look at it edge on or whatever, but I’m willing to mostly give them a pass on the colors this year on the 15,
⏹️ ▶️ John because at least they tried to make them look a little different. And I mean, I guess maybe the black one shows
⏹️ ▶️ John that they can do some kind of saturation, but
⏹️ ▶️ John, Casey I think it looks pretty good. I think the pink
⏹️ ▶️ John one looks good in this kind of powdery color.
⏹️ ▶️ John, Casey Very much so.
⏹️ ▶️ John I think the, you know, like, this is not a saturated year, but there still is the full black one
⏹️ ▶️ John and the other ones look pretty cute. Well, we can play more about colors when we get to the Pro.
⏹️ ▶️ Casey Oh, will we ever. All right. Ceramic shield front glass. it gets the 48 megapixel main camera.
⏹️ ▶️ John Do we know for a fact if this is the one from the 14 Pro, the sensor on this is from the 14 Pro? I
⏹️ ▶️ John don’t think we know for a fact. Everyone just keeps assuming in the articles, they’re like, I guess it’s the one from the 14 Pro, because
⏹️ ▶️ John we know that the 15 Pro doesn’t have the same sensor as the 15. It’s a new sensor in the 15 Pro, but my
⏹️ ▶️ John question is, and you know, so this one is smaller than, but is it exactly the same as the one last year? I don’t actually
⏹️ ▶️ Marco It seems like it has matching specs. I mean, I don’t know.
⏹️ ▶️ John Yeah, it does seem, but the specs they give you are, Anyway, it will be interesting to see if that’s actually the case because that actually
⏹️ ▶️ John has some consequences when we talk about the Pro later about what Apple’s doing with their phones.
⏹️ ▶️ Marco And keep in mind also, like, you know, the camera and its processor are so paired
⏹️ ▶️ Marco together. And the iPhone 15 does have the A16 from last
⏹️ ▶️ Marco year’s Pro. So it would make sense to bring over the same camera sensor too. It’s probably the same.
⏹️ ▶️ John Although, speaking of that, so the next item the case is gonna get to here is, so
⏹️ ▶️ John if this really is the same camera, the same sensor, A16, same everything, they’ve found a way to
⏹️ ▶️ John get a little more oomph out of that because the new feature that they touted for this is that
⏹️ ▶️ John you can take a picture where it does the pixel binning, where it takes groups of four pixels and combines
⏹️ ▶️ John them into like one bigger pixel, but it will also take the full 48 megapixel
⏹️ ▶️ John frame and combine them. So previously what the 14 Pro could do with
⏹️ ▶️ John the same SoC and presumably same camera was you could take a 48 megapixel sensor where it used every single pixel
⏹️ ▶️ John individually, or you can take a 12 megapixel photo where it binned all the pixel synthesis
⏹️ ▶️ John of four. And that makes perfect sense since you could bin or not bin. This thing, when you take a picture, it
⏹️ ▶️ John bins and not bins and combines them to make a 24 megapixel picture.
⏹️ ▶️ John So it’s not just taking the bin pixels. It’s not just taking the unbinned pixels. It’s combining them to
⏹️ ▶️ John make a picture that is higher resolution because it uses the, presumably uses the 48 megapixel
⏹️ ▶️ John picture to give like that fine detail, but then it uses the color to sort of cancel out the noise from the individual tinier
⏹️ ▶️ John pixels. So bottom line is you get pictures with twice as many megapixels that presumably
⏹️ ▶️ John look better and have more detail than you could before. And my question is, if they could do this, is this just a software thing?
⏹️ ▶️ John Or is there some kind of image signal processor thing that they couldn’t have done last year? I’m assuming it’s
⏹️ ▶️ John just a software thing, but if so, they’re doing more work per photo because they didn’t
⏹️ ▶️ John do this before. I do wonder if it’s going to change sort of the readout speed of like how
⏹️ ▶️ John fast you can take pictures to do this. But it’s one of the rare times
⏹️ ▶️ John I can remember seeing like when the non-pro camera ends up getting
⏹️ ▶️ John camera features that weren’t on the pro camera that had the same hardware.
⏹️ ▶️ Marco Well, it’s only been in recent years that they’ve had this kind of off by one thing with the chips in the non-pro
⏹️ ▶️ Marco First of all, to answer your question, I think it’s gotta be software because this doesn’t have like, you know, the better stuff
⏹️ ▶️ Marco of the A17. Do you think it’s going to be slower then? I don’t know. I, I, we’ll, we’ll have
⏹️ ▶️ Marco to find out. It might, it might not be noticeably slower, but we’ll find out. I mean, the A17 as a
⏹️ ▶️ Marco processor is not massively faster than the A16 was. So, you know,
⏹️ ▶️ Marco we’ll get there, but you know, I think they can do it and, and just have it be software differentiation.
⏹️ ▶️ Casey So in any case, uh, they did also make mention as we had been talking about recently that they said, quote,
⏹️ ▶️ Casey using the middle 12 megapixels of the 48 megapixel sensor. So I thought that
⏹️ ▶️ John for the 2X camera, a
⏹️ ▶️ John bit of a quick follow up on that. I’ve learned since last episode, and we talked about this some more, because
⏹️ ▶️ John people are super duper obsessed with the idea that if you use the 12, the center 12 megapixels
⏹️ ▶️ John for the 2X camera, you don’t need to do any upscaling. If you’re using the Apple camera
⏹️ ▶️ John app, and you use the 2X, like the virtual lens, the 2X lens, which is really just the 1X lens,
⏹️ ▶️ John but the middle portion, it will try to use unbinned middle 12
⏹️ ▶️ John megapixels from the sensor if it can, but if there is not sufficient light it will bin
⏹️ ▶️ John them and you have no control over this and so when it bins them it’s going to upscale.
⏹️ ▶️ John And not only do you have no control over this but it changes as Apple changes their algorithms and or whatever so
⏹️ ▶️ John it’s not it’s not a setting that you can control and you don’t even know whether it’s doing it so it’s
⏹️ ▶️ John as always things are always more complicated than you think But they but they you know, Apple says something like this, you’re like, oh, I guess it must always
⏹️ ▶️ John use unbent pixels as of the 14 Pro that was not the case. Maybe it’s true of the 15.
⏹️ ▶️ John We’ll find out but yeah It’s it’s and you can’t really tell after the fact too because it always gives you a 12 megapixel sensor
⏹️ ▶️ John whether that’s 12 unbent pixels that it used for that or It’s well, I can’t
⏹️ ▶️ John do the math but like what for been for megapixels have been pixels. I
⏹️ ▶️ Casey don’t know something like that Then we brought up Miriam, I believe, Hashemi,
⏹️ ▶️ Casey and they were talking about the, you know, camera’s so great, this and that and the other thing. But then the bomb
⏹️ ▶️ Casey that dropped that I thought was freaking cool is that apparently portrait
⏹️ ▶️ Casey mode is still a thing, but you don’t have to use it because it
⏹️ ▶️ Casey will use machine learning to just figure out, is this the sort of thing where portrait mode would be applicable?
⏹️ ▶️ Casey And it will capture the depth data. Like what was that feature in video that that none of us ever used
⏹️ ▶️ Casey cinematic mode. It’ll capture
⏹️ ▶️ Casey, Marco the depth data summary. And
⏹️ ▶️ Casey then I mean, I call it like I see it, capture the data and it will
⏹️ ▶️ Casey put that in like a sidecar on the he for each I see or whatever the file it is. And it will
⏹️ ▶️ Casey let you in the photos app go back later and adjust
⏹️ ▶️ Casey what’s in focus and adjust how much we like the the focal depth of that image.
⏹️ ▶️ Casey This looks so cool if it actually works. And they also added dogs and cats get
⏹️ ▶️ Casey portrait mode too, which I think is already kind of sort of there. But anyway, they specifically called it out and you can
⏹️ ▶️ Casey see you can do this focus and depth control in post. And that is so freaking cool.
⏹️ ▶️ Casey And I am so freaking excited for this. I am genuinely I think this is amazing.
⏹️ ▶️ John I mean, if you like fake blur, sure,
⏹️ ▶️ John I know some people like it. I mean, it’s kind of interesting, kind of like when they added live photos,
⏹️ ▶️ John it’s just on by default. Like just everybody gets it. This will hopefully be less dangerous than that, but I do wonder
⏹️ ▶️ John if it will let me either turn it off or I can get rid of the depth data if I don’t want it because depth, I mean, not that it’s taking
⏹️ ▶️ John up too much room, but A, it’s capturing depth data, which means it’s spraying everybody with the little depth
⏹️ ▶️ John sensor thing, which, you know, is hurting your battery life and maybe making your photos take longer
⏹️ ▶️ John to be captured rather than B, I don’t need all that data. I’m not gonna use it. So we’ll see what iOS 17, we’ll
⏹️ ▶️ John see what kind of controls iOS 17 provides for this feature.
⏹️ ▶️ Casey You know, why do you gotta be such a bummer? I am excited for this.
⏹️ ▶️ John I’m excited, everyone else can enjoy it. I just wanted a little bit more control over whether people get sprayed with
⏹️ ▶️ John LIDAR every time I take a picture of them.
⏹️ ▶️ Casey Who cares? What do you have LIDAR sensitivity? You have wifi sensitivity too?
⏹️ ▶️ John No, I’m saying it’s like, it uses a little bit of battery life
⏹️ ▶️ John, Casey and it takes a little bit of extra storage per picture.
⏹️ ▶️ John the same reason I don’t have live pictures on because I don’t need that extra data for every photo. It adds up.
⏹️ ▶️ Marco Oh God, I forgot this about you. First of all, you should have live pictures on. Second of all,
⏹️ ▶️ Marco I would expect the battery impact of the little blink of LIDAR is probably far less than
⏹️ ▶️ Marco the massive image processing pipeline that’s going on anytime you have the camera app open.
⏹️ ▶️ John I don’t know, I mean, it’s kind of like the speaker. Once you start interacting with the real world, it takes a surprising amount of energy
⏹️ ▶️ John instead of just being in your little fake world of ones and zeros where you can just get a lower power chip and you can do the same
⏹️ ▶️ John, Casey math with less power.
⏹️ ▶️ Casey John, just bask in your wrongness quietly while I continue. This gets the A16 bionic that
⏹️ ▶️ Marco don’t have time in this episode for John to be wrong.
⏹️ ▶️ Casey That was included, introduced the iPhone 14 Pro. Then they talked about connectivity. It gets to your U2
⏹️ ▶️ Casey chip, which includes three times further connections. And this I thought was freaking
⏹️ ▶️ Casey cool. Again, no sarcasm. You can do find my friends if both people
⏹️ ▶️ Casey have one of the second gen ultra wide band chips, but you can do it between phones. So if
⏹️ ▶️ Casey you’re on like, you know, different sides of a store or maybe you’re at like an amusement park and you got
⏹️ ▶️ Casey separated or chose to be separated for a minute, you can use this thing to do a
⏹️ ▶️ Casey air tag style, no twist to the right, a little bit more, a little bit more. Okay, stop now, walk, walk, walk, 10 feet, nine feet,
⏹️ ▶️ Casey eight feet, et cetera. I genuinely am excited for this. I think this is gonna be awesome and
⏹️ ▶️ Casey I think it’s a great idea. And then they reiterated voice isolation and audio calls. They also announced
⏹️ ▶️ Casey roadside assistance via satellite. So they said, hey, if you have a medical emergency in your middle of nowhere,
⏹️ ▶️ Casey well, we can help you out. But what if you don’t have a medical emergency, you have a car emergency. And I don’t know, maybe that’s a very American
⏹️ ▶️ Casey thing, But here we are. So they said, hey, we’ll do roadside assistance via satellite. Same basic idea. You tap
⏹️ ▶️ Casey through a wizard, then they send some text messages through freaking space. And they said this is
⏹️ ▶️ Casey launching in the US with AAA, which is our American Automobile Association. There’s something very similar in the
⏹️ ▶️ Casey UK. I forget what it’s called. It might be AA. I don’t remember. But anyways,
⏹️ ▶️ Casey, Marco and so… I hope that’s
⏹️ ▶️ Casey it. I don’t remember. Yeah. Oh, no, it’s not that one, actually. Now that I think about it, maybe not. But anyways,
⏹️ ▶️ Casey the point is, it is free for AAA members to receive service as party membership.
⏹️ ▶️ Casey But yeah, and then you can pay for it if you’re not a AAA member. Satellite services remain free
⏹️ ▶️ Casey for two years. And then we started talking about wired capabilities. But before I get there, any thoughts
⏹️ ▶️ Casey on the wireless capabilities? It’s all cool stuff. Yep, I dig it.
⏹️ ▶️ John When I saw the thing, oh, free for two years, whatever, I said, how much time do I have left or my
⏹️ ▶️ John wife, I guess? I know it’s my fault. Like how much does there like a timer is going to tell me like when my satellite free satellite,
⏹️ ▶️ John presumably they’ll try to upsell me and say, your free thing is going to run out, I guess I’ll find out in a year, huh?”
⏹️ ▶️ Marco Well, and they haven’t really announced yet, like, what happens when that runs out? Do you just lose
⏹️ ▶️ Marco that ability or do you have to pay for it? They haven’t said anything on that yet and it won’t run
⏹️ ▶️ Marco out for anybody for at least one more year.
⏹️ ▶️ Casey Exactly. and they have wired capabilities and they announced.
USB-C
⏹️ ▶️ Casey USBC baby, it’s real, it’s happening. What’s the gif? I forget what the
⏹️ ▶️ Casey American politician was, but it is happening. And I’m excited. It’s funny because I was
⏹️ ▶️ Casey thinking about this, and I chi-charge basically all the time. About the
⏹️ ▶️ Casey only time I plug in, there’s two times that I think of that I typically plug in. Number one is at my desk when I’m debugging
⏹️ ▶️ Casey on device. And number two is when I am running really low on battery and need to
⏹️ ▶️ Casey top up. And we have one of the like, I don’t know if it isn’t an iPad charger, which whatever the Apple USB-C
⏹️ ▶️ Casey charger is that’s not, you know, the big square, the one that it’s
⏹️ ▶️ Casey like a rectangular power brick or iPhone brick. Well, anyways, we have that with a USB-C to lightning cable
⏹️ ▶️ Casey down in the living room. And so if I ever need to top up quickly, that’s the one that does the like 10, 15, 20, whatever it is watt charging.
⏹️ ▶️ Casey And that’s really nice. But otherwise like nightly, I Qi charge, when I’m traveling, I Qi charge.
⏹️ ▶️ Casey But that being said, the thought of never having to worry about whether or not
⏹️ ▶️ Casey I have a lightning cable nearby, I am in, I am all in. And I travel
⏹️ ▶️ Casey with probably too many USB-C cables because all of the laptops and iPads and whatnots that
⏹️ ▶️ Casey I have around me, I am so excited to not have to think about lightning anymore. Not
⏹️ ▶️ Casey that it’s a burden, I’m not trying to say it’s a burden, I’m just excited and this makes me happy. So here we are, it is real
⏹️ ▶️ Casey USB-C in the iPhone. I’m
⏹️ ▶️ John so happy. Apple kind of undersold this like they didn’t. This is definitely the type of thing
⏹️ ▶️ John where I know people don’t want to hear that if Steve Jobs is still around, but if he was still around, he would have announced this
⏹️ ▶️ John because it’s one of those things that is going to have a lot of impact. That’s probably the headlining feature for regular people
⏹️ ▶️ John about what’s new about the iPhones this year. USBC.
⏹️ ▶️ Marco Well, but they don’t see it as a positive, though.
⏹️ ▶️ John Yeah, I know. Well, that’s why you get out the big guns and have somebody say, let me explain to you why. I know you’re
⏹️ ▶️ John probably thinking, oh, no, this is bad. But let me explain to you why it’s actually good. But they didn’t do that. They basically just
⏹️ ▶️ John said the person who’s doing the iPhone 15 announcement. This is just going to be another segment of the iPhone. And
⏹️ ▶️ John then, yeah, they did save it to the end or whatever. But they didn’t have someone higher up in the org chart come out
⏹️ ▶️ John to say, let me explain to you why we’re courageous for removing the headphone jack or whatever,
⏹️ ▶️ John, Casey like that type of
⏹️ ▶️ John thing. It was just part of the presentation. And they didn’t really. They
⏹️ ▶️ John tried to basically say, here it is. Here’s what it is. And moved on real quick. Like I, I don’t haven’t
⏹️ ▶️ John looked this up yet, but like no color match cables. As far as we know. Yeah, the rumor mill had a lot of bad
⏹️ ▶️ John rumors this year. Yeah, I mean, maybe some of them will still be selling color match cables, but Apple is not including
⏹️ ▶️ John them in the box. And if they are going to sell them, they didn’t even talk about it or emphasize it.
⏹️ ▶️ Casey So slow down, slow down. My understanding is there are cables, power cables in
⏹️ ▶️ Casey the box, but not color matched ones. Correct. I
⏹️ ▶️ John sure we’re clear here. Yeah. So that’s what I’m saying is that it’s not a thing that they emphasize. And the reason
⏹️ ▶️ Marco are we sure that they aren’t color match and we just can’t tell the difference?
⏹️ ▶️ John I that’s what I’m saying, because no one has these boxes yet. But if they didn’t mention it, you think they would have mentioned at least just
⏹️ ▶️ Casey They also didn’t show any color match cables in the video including the times where they were clearly plugging in a USB C
⏹️ ▶️ John Yeah, they just showed white cables, right? So I
⏹️ ▶️ Casey we don’t know definitively to your point
⏹️ ▶️ John either way they did is not a thing that they emphasize and the reason people thought they were going to have it and emphasize
⏹️ ▶️ John that it’s It’s a way to put lipstick on this pig to say, you know, if you’re upset about this,
⏹️ ▶️ John let’s distract you with cool colors Which is why I thought it was gonna be such a big important part of this thing but it’s not an important part of it’s not
⏹️ ▶️ John part of it. And so I seems like it’s not part of it, you know, and that
⏹️ ▶️ John goes that goes to their approach. Their approach was let’s not spend a long time
⏹️ ▶️ John essentially making excuses for ourselves. Right. Say, why are we doing this? Well, blah, blah. They just said, here it is.
⏹️ ▶️ John It’s the same character, you know, and love and all our other products. And now it’s on phones and we think it’s great anyway. Moving on. So
⏹️ ▶️ John that’s the approach they took.
⏹️ ▶️ Marco Well, but I think it was right in the sense that, you know, they know this is going to be crap news for most people. and most of the
⏹️ ▶️ Marco advantages of it, most people won’t care about. The faster data speeds and
⏹️ ▶️ Marco, John Well, not everywhere.
⏹️ ▶️ John The convenience of not having to have extra cables, trying to sell that is a potential thing.
⏹️ ▶️ Marco And they did sell it as, now you can use the same cables across all of our products, except for the
⏹️ ▶️ Marco Apple Watch. And the keyboard and the
⏹️ ▶️ Marco Yeah, well, we’ll get there. But yeah, that- And the AirPods Max.
⏹️ ▶️ Marco That is the benefit to regular people, though, is like, you can use the same cable.
⏹️ ▶️ John But they don’t see that as a benefit because they’re gonna say, I have a bunch of cables already and now I can’t use these anymore.
⏹️ ▶️ John So you telling me that I can use these other cables that are already in use for my other devices doesn’t help me.
⏹️ ▶️ John Right, they don’t see the future thing. I’m like, well, they’re just seeing the future. It’ll be more uniform. We all see that, but
⏹️ ▶️ John it’s a tough sell. So they didn’t really touch that. They just said, the same great port. We have all these products now is
⏹️ ▶️ John on the phone. Isn’t that great? Anyway, moving on.
⏹️ ▶️ Marco No, I think again, first of all, I think this is going to go over poorly with a lot of people.
⏹️ ▶️ Marco It already has already had people in my life asking me like they change the port again like you know again. Oh,
⏹️ ▶️ John, Marco oh, that’s time
⏹️ ▶️ John, Marco I yeah, it’s
⏹️ ▶️ John like yeah, it’s like yesterday,
⏹️ ▶️ Casey though. I meant to bring this up. This is completely relevant. So after we recorded last, I was talking to Aaron
⏹️ ▶️ Casey just you know we were sitting around when the kids were in bed just chit-chatting and and I’d mentioned that oh you know the new
⏹️ ▶️ Casey iPhone is going to have, you know, USBC and, you know, we won’t need lightning anymore. And she looks over me, wait,
⏹️ ▶️ Casey what? But we have like a thousand lightning cables. I was like, yeah, but we also use USBC
⏹️ ▶️ Casey for everything, but we’ve got like a thousand
⏹️ ▶️ John lightning cables. That’s what I was saying that they don’t see the, like the future, the clean
⏹️ ▶️ John future of just having one connector is of no interest to them. All they see is the present with lightning cables everywhere.
⏹️ ▶️ Casey Right. And it’s not that Erin is unintelligent or anything like that. It’s just that her thought is, you know, it’s, it’s wasteful
⏹️ ▶️ Casey to get rid of them, which to some degree she’s right. And so anyway, it was just funny to me that after we had talked about it, it was literally like
⏹️ ▶️ Casey Thursday, I think we recorded on Wednesday. It was Thursday or something like that, that we had this
⏹️ ▶️ Casey, John conversation.
⏹️ ▶️ John I think people will probably get over it a little bit quicker than they did with the 30-pin to lighting just because so many people do wireless stuff now
⏹️ ▶️ John and so many people already have USB-C. Nobody had a lightning cable when lightning was introduced. People have 30-pin
⏹️ ▶️ John stuff, but zero people had lightning cables. Well, a lot more people who are buying iPhones already have
⏹️ ▶️ John USB-C cables. They know what a USB-C cable is and they already own some, and yet, sucks that they also already
⏹️ ▶️ John or a million lightning cables or whatever, but I think it’ll be better this time. And also the people like you,
⏹️ ▶️ John Casey, who do wireless charging most of the time, like there are many mitigating factors to make this
⏹️ ▶️ John transition, should make this transition less painful. The aggravating factor is there
⏹️ ▶️ John are so many more iPhones in the world and therefore so many more iPhone users than they were 11 years ago.
⏹️ ▶️ John So that is not in Apple’s favor, but I think they kind of like having all those customers. So what are you gonna
⏹️ ▶️ Casey do? Real-time follow-up, if you go to the iPhone 15 Pro, which I know we’re not talking about the Pro, with the pro specs page.
⏹️ ▶️ Casey You scroll all the way down, what’s in the box? iPhone with iOS 17, USB-C charge
⏹️ ▶️ Casey cable, one meter in documentation. And the picture they show the charge cable is clearly a standard white charge
⏹️ ▶️ Casey cable. Again, not definitive, but it sure seems like it’s probably not color matched.
⏹️ ▶️ John they would have mentioned it. They had to, like when they did the iMacs, they totally mentioned the fact that every thing on that thing
⏹️ ▶️ John is color matched, right? And they did not say it about these phones. So I’m gonna say no.
⏹️ ▶️ Marco And it’s very possible that like, you know, the leaked picture of the color matched cables, Those could have been future
⏹️ ▶️ Marco iMac peripheral cables. Like, you know, it could be anything. But anyway, I will say before we leave USB-C, a
⏹️ ▶️ Marco little PSA to think about. All of those iPhone people who
⏹️ ▶️ Marco don’t have USB-C stuff yet suddenly need it. A couple
⏹️ ▶️ Marco days ago, I went on Amazon and I bought a bunch of USB-C cables.
⏹️ ▶️ Marco And I bought a few extras of my favorite chargers. Because it wouldn’t surprise me
⏹️ ▶️ Marco if there’s like a sales blitz and all these things and they might be hard to get for a little while. Because you think about the number
⏹️ ▶️ Marco of people who are about to need USB-C gear is very high.
⏹️ ▶️ Marco They sell a lot of iPhones. Well,
⏹️ ▶️ John the good thing is everybody in the industry knew this was happening, so I hope all these companies have ramped up their production
⏹️ ▶️ Marco I would hope, but I would suggest if you are thinking about maybe getting more USB-C
⏹️ ▶️ Marco gear, I would suggest getting that now, rather than seeing if you can get it in a couple of months.
⏹️ ▶️ Casey Yep, I agree. That reminds me that I had in my Amazon cart a couple of
⏹️ ▶️ Casey USB-A to C cables for the purpose of CarPlay, and I have to send that through
⏹️ ▶️ Casey probably immediately. So yeah, so then they announced a new AirPods Pro
⏹️ ▶️ Casey second gen with USB-C case, which in the event, they made it sound like, oh, it’s the exact
⏹️ ▶️ Casey same thing, but the case is now USB-C, except that apparently that’s
⏹️ ▶️ Casey not true. We found out through a few places, we’ll put a link in the
⏹️ ▶️ Casey show notes to Six Colors where they talked about this. Apparently it’s actually a slightly reworked
⏹️ ▶️ Casey set of AirPods Pro that have, if memory serves, let me read this excerpt that
⏹️ ▶️ Casey I think John has helpfully put in. The AirPods Pro are actually a slightly newer model. Apple cites a new IP54
⏹️ ▶️ Casey rating for earbuds and case, adding additional dust resistance, as well as a new lossless audio with ultra low latency
⏹️ ▶️ Casey specifically for use with the Apple Vision Pro. a feature that does not appear to be coming to the existing second
⏹️ ▶️ Casey generation AirPods Pro. That really bums me out, given that I just like a month ago bought
⏹️ ▶️ Casey a set of second gen AirPods Pro. But what are you gonna
⏹️ ▶️ John do? And the fact is they’d also don’t, they haven’t really renamed this product. It’s still called AirPods Pro second gen.
⏹️ ▶️ John It’s just AirPods Pro second gen with USB-C case, which I guess they’ve done before where they’ve had laptops
⏹️ ▶️ John with like, I don’t remember, like bronze keyboard. That’s not really one of the model specifiers,
⏹️ ▶️ John But at various times, they’ve added more words to the end of their product
⏹️ ▶️ John to further narrow it down to a specific sub model. And those sub models have been different
⏹️ ▶️ John in weird ways. So here it is, AirPods Pro second gen with USB-C case.
⏹️ ▶️ Marco Yeah, it’s kind of like, it’s like the 2.5 gen. But I was kind of disappointed by this too, because like when,
⏹️ ▶️ Marco you know, in the past, when the original AirPods, the
⏹️ ▶️ Marco case was not Qi compatible. and then a little while into its lifetime, they
⏹️ ▶️ Marco updated the case to have wireless Qi charging, and they let you buy that case separately
⏹️ ▶️ Marco for something like $70. So you didn’t have to replace your entire set of AirPods to get the cool new
⏹️ ▶️ Marco case charging method. You could just buy into it if you wanted to for less. I was kind of assuming they would do
⏹️ ▶️ Marco the same thing here, and it looks like they didn’t.
⏹️ ▶️ John I mean, they might still do it eventually, but they don’t have it now. Like, even though the AirPods themselves are
⏹️ ▶️ John updated, I don’t see any reason that they couldn’t sell the case separately because the case is not
⏹️ ▶️ John part of this new lossless audio, ultra low latency, blah, blah, blah vision. Like the case isn’t contributing
⏹️ ▶️ John to that. So it seems like they could sell the case separately and maybe they will eventually, but maybe not at launch.
⏹️ ▶️ Marco I mean, they also just might be figuring like, you know, for the Vision Pro, this what’s
⏹️ ▶️ Marco going to be a very low volume at first product that’s going to quote start at $3,500. They
⏹️ ▶️ Marco might figure who cares if people have to buy new AirPods to use it. That’s a
⏹️ ▶️ Marco point. That’s going to be a drop in the bucket relative to the cost of that product.
⏹️ ▶️ John They also updated the ear pods. If you’re wondering what ear pods are,
⏹️ ▶️ John what used to come with the phones was a little set of wired headphones. And those wired headphones
⏹️ ▶️ John used to have a headphone jack on them, but then the headphone jack went away. So those wired headphones had a lightning plug on the end of
⏹️ ▶️ John them. And then that went away because they don’t put those with phones. But anyway, you can still get it. And now they’re going
⏹️ ▶️ John to have one of those, but it’s USB-C on it. It’s so weird to me in the house. Occasionally I find one of those wired pairs,
⏹️ ▶️ John a set of headphones with lightning and oh yeah, phones. Anyway, now they’re gonna have USB-C ones if you want
⏹️ ▶️ Marco See this is why, one of the many reasons why I’m so excited to be going to USB-C is like,
⏹️ ▶️ Marco I have so many weird little lightning things. I, you know, there’s like lightning dongles and a lot of times,
⏹️ ▶️ Marco like for instance, the wired headphone dongle. I have two different ones that I carry in my travel bag.
⏹️ ▶️ Marco One with USB-C for modern iPads and the other one with lightning for modern phones in case I need a headphone
⏹️ ▶️ Marco out, which sometimes I do. Like, this is gonna be so nice to just have one of those things. Again,
⏹️ ▶️ Marco looking at other USB features, like, or USB-C features, like, there are so many weird little peripherals, like those little
⏹️ ▶️ Marco card readers that Apple sells for the camera connection kit. So many things like that. General
⏹️ ▶️ Marco little adapters, little peripherals, that before, I would generally need two of in my,
⏹️ ▶️ Marco in my library here, uh, or while traveling. And now, it’ll be able to be done with just one. That’s
⏹️ ▶️ Marco really nice. Not to mention, um, you know, we’ll get to it with the Pro, with, you know, being able to have more advanced
⏹️ ▶️ Marco stuff, but not to mention it can probably supply more power because it has to as part of the USB spec.
⏹️ ▶️ Marco And so that will enable a lot more peripheral types to be more easily used or used at
⏹️ ▶️ Marco all. It’s gonna be really nice for so many reasons. I’m very, very happy to see this.
⏹️ ▶️ Casey And that’s a perfect segue to them announcing that the AirPods Pro 2nd Gen
⏹️ ▶️ Casey and the Apple Watch apparently can be charged from the phone. I guess if you have a USB-C Apple
⏹️ ▶️ Casey Watch cable or a USBC to USBC, you can charge the new AirPods Pro V2.5 or
⏹️ ▶️ Casey an Apple Watch, which is kind of neat. And like we said, the case is not available separately, which is a bummer.
⏹️ ▶️ Casey Then this is where they started talking about the fine woven stuff, which I think we’ve already talked about. And then we finally get to the end.
iPhone 15 Pro & Max
⏹️ ▶️ Casey the iPhone 15 Pro and Pro Max come to daddy. This is going to be
⏹️ ▶️ Casey titanium. This is going to be titanium, at least in part. And
⏹️ ▶️ Casey they said it’s the most premium material we’ve ever used in an iPhone enclosure. John, my understanding
⏹️ ▶️ Casey is that you have some things you’d like to get off your chest. What’s going on?
⏹️ ▶️ John So last episode, we were talking about the invitation to this event that showed like titanium powder.
⏹️ ▶️ John And we started talking all about 3D printing titanium and the new things that that
⏹️ ▶️ John kind of process makes possible, and the possibility that Apple might manufacture one or more of its products
⏹️ ▶️ John using 3D printing of titanium. If Apple is doing that, they didn’t say anything about it, which
⏹️ ▶️ John does not seem like Apple. So I’m gonna say they’re not doing that. We got so much feedback
⏹️ ▶️ John between last episode and this one from people who know about 3D printing metals and titanium in particular,
⏹️ ▶️ John about the pros and cons of this technique and the various different kinds of titanium
⏹️ ▶️ John 3D printing that exists, and which one Apple may or may not use. But
⏹️ ▶️ John given the fact that Apple did not mention anything about 3D printing metal, which seems to indicate
⏹️ ▶️ John that they’re not doing it, I have chosen a winner from all the feedback that we have. And that winner is Dave.
⏹️ ▶️ John Here’s what Dave, this is a little bit long, but I think, here’s what Dave had to say about 3D printing. I think it is
⏹️ ▶️ John the winner because it is the best explanation of why Apple in particular
⏹️ ▶️ John did not decide to build their iPhones or Apple Watch Ultras or whatever, by
⏹️ ▶️ John 3D printing titanium, at least not yet. So here’s what Dave says. John was speculating that the marketing graphics
⏹️ ▶️ John for the Apple event indicated they may be using 3D metal printing for the Titanium Pro phones. He’s not wrong that machining
⏹️ ▶️ John titanium sucks, but I have a good bit of knowledge about the current state of metal additive manufacturing,
⏹️ ▶️ John AM, that’s what all the people in the know call this, it’s additive manufacturing, as opposed to subtractive, where you start with a
⏹️ ▶️ John big block of metal and you subtract stuff, additive is you add stuff. Anyway, that’s what it’s called,
⏹️ ▶️ John AM. And Dave continues, I find the idea of Apple being able to implement this technology to be highly
⏹️ ▶️ John improbable. This is mainly because AM is exceptionally good at making low-volume, highly intricate
⏹️ ▶️ John parts and exceptionally bad at any other context. The AM process is slow and inherently energy inefficient.
⏹️ ▶️ John John’s example of the Zinger hypercar is a perfect example of where a metal AM is ideally suited.
⏹️ ▶️ John Very low volume, Zinger is only making 80 of these hypercars, and where weight-slash-complexity have
⏹️ ▶️ John large tradeoff advantages. Apple’s iPhone chassis could not be further from this reality.
⏹️ ▶️ John It’s very simple in structural design, but even the pro-fronts will require hundreds of millions of units. The closest
⏹️ ▶️ John thing that I am aware of in metal AM that is considered large production is the GE fuel injector nozzle.
⏹️ ▶️ John Here is a news article we’ll put in the show notes, noting that GE took three years to go from 30,000 units to 100,000 units. GE
⏹️ ▶️ John bought the leading metal additive manufacturing machine company because they could not buy enough machines to accomplish the task
⏹️ ▶️ John otherwise. They have a whole factory full of metal AM printers printing day and night, and they make 70k
⏹️ ▶️ John parts in three years of just this one part. Apple would need several orders of magnitude more
⏹️ ▶️ John AM machines, which simply don’t exist just to keep up with production. Dave finishes, happy
⏹️ ▶️ John to have Apple prove me wrong. Having met some of the material scientists, I would not be shocked if they proved me wrong, but
⏹️ ▶️ John I personally don’t see from here how metal AM will ever be used in large volume production. Near as I can tell, physics
⏹️ ▶️ John and economics don’t make sense. Production rate is just one of many challenges that I would see for Apple here.
⏹️ ▶️ John tolerances, surface finish, defect mitigation, especially for anodizing and dyeing. Then he
⏹️ ▶️ John finishes, feel free to trash this feedback once I am proven wildly wrong on Tuesday. Well, Dave, you were not
⏹️ ▶️ John wrong. You were 100% right and you win the feedback lottery, not lottery, the feedback
⏹️ ▶️ John contest. So all this, as Dave says, this is the current state and Apple,
⏹️ ▶️ John if anyone is going to do something like this, it’s Apple. The same was true of CNC, the computer controlled
⏹️ ▶️ John milling machine manufacturing until Apple dumped literally billions of dollars into it. And all of a
⏹️ ▶️ John sudden you can make things out of solid blocks of aluminum at mass scale. Apple did that.
⏹️ ▶️ John And the question was, is Apple going to do that for 3D printing metal? And the answer is not this
⏹️ ▶️ John year. And so for people in the know in the industry, it’s really cool.
⏹️ ▶️ John Has lots of advantage. You can do really cool stuff with it. But apparently what you cannot do in 2023
⏹️ ▶️ John is make hundreds of millions of iPhones with it or probably not even the whatever millions of watches.
⏹️ ▶️ John Right. So watch this space to see if Apple makes a move in this direction. But today
⏹️ ▶️ John it is not a thing that makes sense.
⏹️ ▶️ Casey These are the lightest pro models ever. Hundred eighty seven grams for the for the 15 pro, which
⏹️ ▶️ Casey is four grams lighter than the rumor. Nineteen grams lighter than the 14 pro. Pro
⏹️ ▶️ Casey Max is exactly as rumored. Two hundred twenty one grams, which is 19 grams. Again, lighter than the 14 Pro Max.
⏹️ ▶️ John Interesting that they’re exactly the same difference. So the Pro and the Pro Max both got 19
⏹️ ▶️ John grams lighter, which is that a coincidence? It seems really weird.
⏹️ ▶️ Casey It does, but here we are. And then Jason wrote that, as someone who uses an iPhone 14 Pro
⏹️ ▶️ Casey every day, I instantly noticed how different the iPhone 15 Pro feels in my hand. It’s a combination of factors. First, the phone
⏹️ ▶️ Casey is noticeably lighter. This is not a minor quirky quote, I suppose if you weighed it, you’d grudgingly admit
⏹️ ▶️ Casey it’s a few grams lighter quote sort of thing. It’s very clearly noticeable, thanks to the combined titanium and aluminum
⏹️ ▶️ Casey design. It doesn’t feel flimsy, mind you. It’s very solid, but quite lighter. We also, I don’t
⏹️ ▶️ Casey know if you guys had a chance to see this, but Dr. Drang put up a really great post about the physics behind
⏹️ ▶️ Casey why it may seem a bit lighter. And it’s all about like moments and things I’ve long
⏹️ ▶️ Casey since forgotten about physics from when I was in engineering
⏹️ ▶️ John was just saying, having the weight of the edge, like if the part that got lighter is on the edge, the part on the edge is going to contribute
⏹️ ▶️ John the most to the feeling of inertia as you rotate the thing in your hand, so that could account for the fact.
⏹️ ▶️ John Although he did start off in saying, It could be that just 19 grams, even though it doesn’t seem a lot, people’s
⏹️ ▶️ John hands are actually pretty sensitive and you can notice 19 grams. And I think that is actually the most straightforward explanation. But yeah,
⏹️ ▶️ John there’s also a moment of inertia and having weighted the perimeter and so on and so forth. But yeah, they feel lighter.
⏹️ ▶️ John So we’ll see when we get to the Marco test, because we know he’s, despite all the working out he does, he cannot lift the current
⏹️ ▶️ John generation of phones. So,
⏹️ ▶️ Marco Nope, it just, it’s stuck on my desk all the time. So mean. I put it in my pocket, my pants fall down, like it just, it’s too heavy.
⏹️ ▶️ John They should have made the perimeter of the phone out of tungsten.
⏹️ ▶️ Marco, John that’d be awesome.
⏹️ ▶️ Marco, Casey Even heavier.
⏹️ ▶️ Casey All right, so it has the thinnest borders ever and they reduce the dimensions, the exterior dimensions
⏹️ ▶️ Casey without affecting the screen size, which is pretty
⏹️ ▶️ John cool. Oh yeah, one thing, one correction from last week. I was puzzling over like, why is it that the Pro
⏹️ ▶️ John phone got thinner than the non-Pro one? The problem was I was reading my own notes wrong. I had
⏹️ ▶️ John the absolute value of the differences between the Pro and non-Pro. It turns out that the Pro phone is actually
⏹️ ▶️ John a little bit thicker, not a little bit thinner than the non-Pro phone. So all is right with the world. The ProPhone is
⏹️ ▶️ John smaller in width and height, but a little tiny bit thicker. That’s not counting the gargantuan camera
⏹️ ▶️ Casey Indeed. The materials, this was Isabelle Yang, it’s grade five titanium, which apparently is a
⏹️ ▶️ Casey known thing. I don’t know anything about this stuff, but it’s a thing. It’s titanium on the outside, bonded
⏹️ ▶️ Casey to aluminum on the inside, which is really cool. Yeah, that,
⏹️ ▶️ Marco can we stop on that for a second? Yeah, yeah. I’d like to, so I did some research earlier trying to figure out
⏹️ ▶️ Marco for the previous ProPhones that use stainless steel bands, do they use stainless steel inside
⏹️ ▶️ Marco somewhere too? And I couldn’t, I looked at like old teardowns and everything and I couldn’t find any evidence of that.
⏹️ ▶️ John No, they don’t. I think they had aluminum frame. Well, no, actually here’s the thing. So Casey’s about to talk about this, but I
⏹️ ▶️ John, Casey No, that’s fine.
⏹️ ▶️ John The big thing about the 15 Pro that they touted, I think they talked about it in the 15,
⏹️ ▶️ John is that it uses the iPhone 14 design. Not the 14 Pro, but the 14. So we’ll put a link in the
⏹️ ▶️ John show notes to- Like
⏹️ ▶️ Marco structural repairability to kind
⏹️ ▶️ John And I fix it tear down of the 14 with the 14 They changed it so you can remove
⏹️ ▶️ John both the front and the back of the phone So it’s like there’s like a middle Structural element that everything hangs off of
⏹️ ▶️ John and the front components hang off the front of it in the back components hang off the back So depending if you want to get at the front stuff like the screen
⏹️ ▶️ John or the back stuff like the battery you choose which side Of the phone to open Previously that wasn’t the case previously
⏹️ ▶️ John Apple has said ball you open this one from the back you open it from the front in The most recent years you’ve only been able to do one or the other
⏹️ ▶️ John and whichever one they chose It sucks for the components that are on the other side You know if they chose to open the front
⏹️ ▶️ John you got to dig through the whole phone to get to the batteries in the back Or whatever so that design in the 14 with
⏹️ ▶️ John like a midframe That’s what they did for all of the 15 So the 15s
⏹️ ▶️ John are all now more repairable because they use that middle frame thing So
⏹️ ▶️ John if you’re asking about the stainless steel one, did it use that design? It didn’t even have a midframe It was it was still
⏹️ ▶️ John the one where you have to I think open it up from the front I forget which whether it’s the front or the back So,
⏹️ ▶️ John this is interesting because Apple essentially pioneered a new way of building phones and they pioneered it with the 14,
⏹️ ▶️ John not the 14 Pro. Historically, with the Pro phones, Apple has been
⏹️ ▶️ John less interested in repairability because basically they may only make those phones for one year because they’re more expensive
⏹️ ▶️ John and because they’re fancier and because they’re on the cutting edge, it kind of makes sense. But this year, not so. This year, the 15
⏹️ ▶️ John Pro, and I think also the 15, get the mid-frame design so they can open up the front and the back, which makes repairs
⏹️ ▶️ John easier, take less time, presumably cheaper, less risky. And but it does require
⏹️ ▶️ John them to have that midframe that is bonded to the outer frame and the pro. It is a titanium,
⏹️ ▶️ John you know, outer frame band with aluminum bonded to it. Dr. Drang actually talks about
⏹️ ▶️ John that in his article. That whole big thing they said of how it’s bonded together. It make them hot and they push them against each other.
⏹️ ▶️ John They that’s bonding. It’s welding. It’s basically welding. But I want to say welding.
⏹️ ▶️ Marco No, and that’s good, too. Like, you know, you wouldn’t want to take him all the way through because not only would it be needlessly expensive, but
⏹️ ▶️ Marco aluminum is lighter than titanium. Like titanium is a great material, it’s very light, but aluminum
⏹️ ▶️ Marco is lighter, as you can see with the watches.
⏹️ ▶️ John Aluminum is lighter for, again, aluminum is lighter for the same volume, it’s not lighter for the same strength. And so if aluminum
⏹️ ▶️ John can give you the strength you need without being, you know, if you don’t need the extra strength
⏹️ ▶️ John of titanium, then you can go with aluminum.
⏹️ ▶️ Marco Yeah, so in this case, like the more, the more about a phone’s metal content
⏹️ ▶️ Marco that they can make out of aluminum, the better in terms of overall weight of it in most cases. So
⏹️ ▶️ Marco that’s great. I’m really happy to see that the move to
⏹️ ▶️ Marco titanium here, first of all, I think, colors aside, which we’ll get to in a minute,
⏹️ ▶️ Marco colors aside, I think it looks fantastic in all the pictures and the hands-on stuff I’ve
⏹️ ▶️ Marco seen so far. It seems to look fantastic. I love the fact that they took everything
⏹️ ▶️ Marco about the titanium watch that they don’t make anymore. The nice
⏹️ ▶️ Marco, John brushed finish
⏹️ ▶️ Marco and everything. not that I’m grumpy. Now, you know, I won’t have it on my watch anymore, but at least I’ll have it on my phone. That’ll be
⏹️ ▶️ Marco nice until I scratch the crap out of it. But you know, for the, it’ll probably scratch your phone less than the watch. So that’ll
⏹️ ▶️ Marco be great. And I like that they’ve actually seemingly put a decent amount of effort
⏹️ ▶️ Marco into weight reduction here. Because for the last couple of years, you know, a lot of us have been saying, myself included,
⏹️ ▶️ Marco like, look, I love the mid-sized pro phone, but man, is it heavy. And
⏹️ ▶️ Marco it seems like they also finally thought that, and I have put in some substantial work into
⏹️ ▶️ Marco making it noticeably lighter. And so I’m very much looking forward to this phone. And you know,
⏹️ ▶️ Marco I was really, I was tempted and I’ll get to this later with, you know, what I chose to buy, but like
⏹️ ▶️ Marco before the event, I was kind of thinking I might get the non-pro phone this year because
⏹️ ▶️ Marco the non-pro ones are so light and they feel so good in the hand. And they’re still lighter in
⏹️ ▶️ John the 15, the 15 is still lighter than the 15 Pro.
⏹️ ▶️ Marco Yes, but the difference is, the difference is like cut in half or something. It’s a substantial
⏹️ ▶️ Marco reduction in the difference between the non-pro and the pro in terms of weight. So
⏹️ ▶️ Marco anyway, I’m very happy to see all this and it looks really good and I can’t wait to get my
⏹️ ▶️ Casey So let’s talk about the colors. Apparently they’re PVD coated, which I guess is not the same as what they did with the Thai
⏹️ ▶️ Casey, John No, that was paint. No, it is not. That was painted.
⏹️ ▶️ John The PVD coating they did on the watches, right? The watch and the watch band?
⏹️ ▶️ Marco any watch that is black, that is not aluminum. So, you know, the steel, the, the, um,
⏹️ ▶️ Marco and the titanium, I guess those two. So those two have always, as far as I know, have always, the steel is always
⏹️ ▶️ Marco in PVD to make black steel. Um, I believe the gold steel is also PVD. Um,
⏹️ ▶️ Marco and yeah, and the PVD is a very durable coating. It’s, it, it, it generally,
⏹️ ▶️ Marco it depends on kind of how it’s done and what you’re bonding to it, but like, like the black. Steel watch
⏹️ ▶️ Marco stuff, having, having the, the carbon DLC coating on there, which I DLC and PVD I
⏹️ ▶️ Marco think are similar. Forgive me, people who know. These are very durable coatings,
⏹️ ▶️ Marco much more durable than paint, and usually even more durable than anodization, I think.
⏹️ ▶️ Casey Steven So there are four colors. There’s light gray,
⏹️ ▶️ Casey not so light gray, dark gray, and blue gray.
⏹️ ▶️ Marco Paul Don’t forget, yeah, there’s natural gray, which looks pretty light, and there’s light gray,
⏹️ ▶️ Marco which also looks pretty light. Oh my god.
⏹️ ▶️ Casey the officially, officially the colors are black, white, blue, and natural.
⏹️ ▶️ Casey Like it’s not that they’re bad, it like as as colors, I wouldn’t say that these are
⏹️ ▶️ Casey bad colors, but there’s basically three flavors of gray and blue.
⏹️ ▶️ Casey It’s just like cars. It is. Can we not have a little bit of flavor?
⏹️ ▶️ Marco Also, by the way, the the blue by all accounts is is basically the same as the MacBook Air
⏹️ ▶️ Marco blue. so it’s it’s almost black early blue yeah it’s a very dark blue that will look
⏹️ ▶️ Marco black in most lighting like that so this is this
⏹️ ▶️ Marco is quite a selection I’m really glad they went to titanium for the frame that’s good the titanium
⏹️ ▶️ Marco frame is gonna look awesome most of the time I bet the like the back glass
⏹️ ▶️ Marco and it’s a good thing most people use cases I was even thinking to like you know
⏹️ ▶️ Marco my own phones I almost never see the back because I’m not one of those
⏹️ ▶️ Marco monsters who puts a phone screen down on a surface so you know I don’t want to scratch
⏹️ ▶️ Marco hopefully this will be
⏹️ ▶️ Marco, John better how’s that
⏹️ ▶️ John working out for you
⏹️ ▶️ Marco so like you know my phone is always face up it’s either it’s either like in my pocket
⏹️ ▶️ Marco or it’s face up on something or it’s facing me in the car in my pocket with the
⏹️ ▶️ John sand or it’s face up
⏹️ ▶️ Marco so like I really should complain less about the colors of the back because I never see the back of my phone.
⏹️ ▶️ Marco I always, but I see the sides all the time.
⏹️ ▶️ John I mean, but it’s still, so here’s the thing. You are increasingly seeing the color of the back of the phone because that
⏹️ ▶️ John stupid camera on just keeps taking up more and more
⏹️ ▶️ John, Casey area. I know a lot of
⏹️ ▶️ John it is taken up with the lenses, which are basically black, but you do see the color of your phone, a large
⏹️ ▶️ John square of it poking through, even when you’re wearing a case, which I mean, we’ll get to what we bought in a little bit, but
⏹️ ▶️ John like that, one of the things that argues for potentially getting a neutral color, not to clash with with
⏹️ ▶️ John your colorful cases, if you plan on getting colorful cases, yeah. As usual, it’s disappointing that Apple doesn’t think
⏹️ ▶️ John pro means bright colors. They should be dissuaded of that notion. They should try making a pro
⏹️ ▶️ John phone in colors. I think people would like it, but that year is not this year.
⏹️ ▶️ Marco Well, they have, they grace us with like one pro color per
⏹️ ▶️ Marco year. If you can call it a color, it’s always like, you know. Yes, it’s always basically like the
⏹️ ▶️ Marco very muted, dark grayish version of that color. And in this
⏹️ ▶️ Marco case, that color is very dark blue. That is basically black and pretty grayish.
⏹️ ▶️ Marco So you have light gray, medium gray, dark gray, and bluish
⏹️ ▶️ Marco gray. It’s a tough decision this year, really. Which of the
⏹️ ▶️ Marco many grays do you go for? And the black isn’t even as black as the 15, right? No, and
⏹️ ▶️ Marco even, like, if you look at the comparator, the white also looks less white than the 14 Pro. But
⏹️ ▶️ Marco, John the 14 Pro is actually, I have
⏹️ ▶️ Marco it here, it’s actually fairly, I mean I would call it silver, and to be fair they do call it silver.
⏹️ ▶️ Marco White and silver are different, it depends on the light angle how different they look. But the 14
⏹️ ▶️ Marco Pro silver really is fairly neutral, close to white, I think as close to white
⏹️ ▶️ Marco as they’ve ever made a Pro phone. And yeah, the 15 Pro looks like it’s much
⏹️ ▶️ Marco closer to dishwater. So. Oh God, what a selection.
⏹️ ▶️ Marco I’m glad the bands look nice.
⏹️ ▶️ Casey Yeah, I mean, I’m a little bummed, but here we are. This is the same as it ever was. It’s a it’s a pro
⏹️ ▶️ Casey phone year with boring colors. All right, then we did get the action button. This is
⏹️ ▶️ Casey real. They had a little bit of a courage moment when they said they are reinventing the experience. All
⏹️ ▶️ Casey right, pump the brakes there, guys, but
⏹️ ▶️ Casey, John that’s a button guys. It’s
⏹️ ▶️ Casey chill out a little bit, but you press and hold to confirm intent. I was talking
⏹️ ▶️ Casey to a local friend who I won’t call out their name, but they were very grumpy about the fact
⏹️ ▶️ Casey that you have to press and hold and can’t just like double tap or whatever. But I saw a couple of videos of this.
⏹️ ▶️ Casey I don’t remember where I saw it to be honest with you so I can’t link it in the show notes, but it looked like it was pretty fast. So
⏹️ ▶️ Casey I don’t, I don’t know, I think this will probably be okay.
⏹️ ▶️ John I mean, the good thing is it’s a software thing so they could
⏹️ ▶️ John that, but it is an interesting choice because like, oh, we don’t want you to accidentally hit it. Well, what about every other gigantic
⏹️ ▶️ John a button on the phone that we’re constantly accidentally hitting, taking screenshots and accidentally turning the volume up and down. What
⏹️ ▶️ John about those buttons? You don’t have to hold them down, but suddenly you add one tiny button and this one is such a special
⏹️ ▶️ John button that you can’t make it do its stuff. It puts a thing on the screen when you press it. It says, hold a little bit
⏹️ ▶️ John longer, you can do it. It’s like, just, I mean, I understand why they
⏹️ ▶️ John did it, but it’s like, well, use this button for something you really don’t want to accidentally do. Like, you really don’t want to accidentally take
⏹️ ▶️ John your phone off silent. Like, I get that too, but I also really don’t want accidentally turn my volume way up so the next time I hit play
⏹️ ▶️ John it blasts my eardrums out I also don’t really want to accidentally take a screenshot like I understand the reasoning I’m not
⏹️ ▶️ John too grumpy about it because like whatever but it’s a very interesting choice that they decided
⏹️ ▶️ John to do and it’s kind of like one of those it’s a historically informed choice because historically this has been
⏹️ ▶️ John the ring silent thing and by default as Marco predicted it is the ring silent thing
⏹️ ▶️ John but maybe they can get over that history when we’ve gone through a few generations of this and most people
⏹️ ▶️ John have decided that they want to use it for camera or whatever.
⏹️ ▶️ Marco I’m actually very concerned about how how often accidental input
⏹️ ▶️ Marco will happen. You know because I all the time I will accidentally
⏹️ ▶️ Marco hit the volume buttons on my phone when it’s in my pocket. So for instance if I’m like leaning up against something while
⏹️ ▶️ Marco working on something like a lot of times like because a lot of times I’m listening to a podcast while it’s happening so I’ll realize
⏹️ ▶️ Marco you’re blasting my ears out.
⏹️ ▶️ John volume buttons in my pocket on purpose all the time. I’m really good at it. I’m really
⏹️ ▶️ John good at knowing where those volume buttons, because I don’t have the AirPods that you can like swipe the volume up and down or whatever. And so that’s
⏹️ ▶️ John a feature for me. And you know, so, but yeah, accidental input too. But like I said, those
⏹️ ▶️ John buttons, volume buttons and the power buttons, they’re huge. And they only take, they’re not, you don’t have to hold them down. The one little tap
⏹️ ▶️ Marco Well, regardless, you know, this is going, this is changing from a switch that was very
⏹️ ▶️ Marco hard to hit accidentally. And especially, again, most people use cases, and with most cases,
⏹️ ▶️ Marco that switch, they would just cut out a little hole, and it would basically be recessed then, compared to the outer boundary
⏹️ ▶️ John It’s a great little lint-collecting belly button.
⏹️ ▶️ Marco Yes, whereas volume buttons were always, you know, repeated by the case, so that they would,
⏹️ ▶️ Marco you know, butt out. So, in most people’s lives, using phone cases around their phones,
⏹️ ▶️ Marco it’s going to be, now it’s gonna be way easier to accidentally hit this, compared to the old switch,
⏹️ ▶️ Marco because presumably most iPhone 15 Pro cases will have their
⏹️ ▶️ Marco own button in front of the action button. Now
⏹️ ▶️ John It would be such an FU for the cases to have like the, you know, a second set of buttons translating for the volume
⏹️ ▶️ John and power, but still leave a cutout for the action button. You got to shove your fingernail in there to press it.
⏹️ ▶️ Marco Maybe that’s a feature for some people. You know, like maybe making it harder to press
⏹️ ▶️ John is good. There are iPhone cases that do that with the volume and the power too, by the way. They have cutouts for them. Like that’s a style
⏹️ ▶️ John of case. So, you know, whatever. but I’m assuming they will translate it out. But yeah, but anyway, this button doesn’t just do
⏹️ ▶️ John ring or silent, you can configure it.
⏹️ ▶️ Casey Yep, that’s true. And that’s extremely cool. You can configure it to do all sorts of stuff. You can
⏹️ ▶️ Casey start voice memo, launch camera, which sitting here now is probably what I’m gonna choose. You can activate a particular
⏹️ ▶️ Casey accessibility feature. You can activate a particular focus mode. I don’t think you can choose,
⏹️ ▶️ Casey like it’s always the one focus mode. Like you always enable do not disturb. You always enable work
⏹️ ▶️ Casey or what have you, but still that’s cool. But more interesting than anything else, I think, is that you can activate…
⏹️ ▶️ Casey Oh, and flashlight as well. But more interesting than anything else is shortcut. You can run a shortcut.
⏹️ ▶️ Casey And that means you can do… And not just run a shortcut.
⏹️ ▶️ John I saw I think underscore was saying it’s not just that you can run like the nomenclature is like a workflow,
⏹️ ▶️ John you go to the shortcuts app and you make a workflow that does a bunch of steps or whatever. I think he was saying that if your
⏹️ ▶️ John app vends a shortcut, like if Overcast has a shortcut functionality to like start playing or
⏹️ ▶️ John do something or whatever, that it can directly call that rather than running a workflow that
⏹️ ▶️ John invokes? I don’t know what the the technical difference between those two things are. Maybe it’s just less overhead, or there’s
⏹️ ▶️ John less indirection. But apparently, it can directly run app shortcuts and not just run a
⏹️ ▶️ John workflow that you make in the shortcuts app.
⏹️ ▶️ Marco Well, I think the event I haven’t played with this yet, of course, but I think the advantage there is an app
⏹️ ▶️ Marco shortcut does not require running the shortcuts app in any context at all. An
⏹️ ▶️ Marco app shortcut is basically like a fancy intent. And so you can like
⏹️ ▶️ Marco that button could basically trigger my app directly or you know, any whatever apps,
⏹️ ▶️ Marco it could it could it could kind of open that app in the background directly, as opposed to having
⏹️ ▶️ Marco to run a shortcut like people have seen like a lot of these, you know, home screen customization things
⏹️ ▶️ Marco people are doing are based on replacing icons of apps with shortcuts that just run the app.
⏹️ ▶️ Marco And so the result is like you hit the icon, you know, you hit your fancy custom icon for Instagram,
⏹️ ▶️ Marco and for a split second, you see a shortcuts window, and then it
⏹️ ▶️ Marco, John kicks over. I think I got
⏹️ ▶️ John of that. I think I think I got rid of that about a year ago, where when you launch apps, it doesn’t like shortcuts still
⏹️ ▶️ John does run in the background. But when you’re just doing a lot an app launch, it doesn’t do the thing where you briefly see
⏹️ ▶️ Marco Oh, yeah, yeah, they tweeted over time. But like, net, like, an app,
⏹️ ▶️ Marco intend or app shortcut in in theory would not require shortcuts to do any of its action.
⏹️ ▶️ Marco So that’s why that would be a good thing.
⏹️ ▶️ John And the way you customize this button, by the way, is one of these interfaces that if anybody else did it, you’d be like, what
⏹️ ▶️ John, Casey It’s just a setting.
⏹️ ▶️ John Just let people, it’s a picker. Like the
⏹️ ▶️ John interface guidelines say give them a picker. And what you can pick from is all the things we just read. Launch camera, activate accessibility
⏹️ ▶️ John feature, shortcut, focus mode, blah, blah, blah. What interfaces does this have? Something you, it is not
⏹️ ▶️ John a standard control, let’s say. Like, we’ll put a link in the show notes to a movie, I think it’s an Apple thing, where
⏹️ ▶️ John you can see it happening. It is a full screen thing where it shows you a zoomed in, essentially
⏹️ ▶️ John video of the side of the phone, zoomed in so you can see that tiny action button like filling your phone
⏹️ ▶️ John screen, and then you swipe from side to side and an overlay of functionality comes and
⏹️ ▶️ John overlays itself onto the action button and the phone also like rotates, like this 3D model of the phone like
⏹️ ▶️ John rotates and stuff. It’s so over the top. Just like, and it fills
⏹️ ▶️ John the entire screen. This isn’t like you go into settings and it’s like one little row or a picker or something. It is a full screen,
⏹️ ▶️ John high fidelity, 3D graphical experience. It’s just, I mean,
⏹️ ▶️ John I mean, I guess the team had fun doing this, but like, and it is a fun little bit of whimsy, but I do have to wonder,
⏹️ ▶️ John okay, so how long does this UI stay like this? And when does it just become a picker?
⏹️ ▶️ Marco So I think, I think this is actually just justifiable for two reasons. Number one, this is a headlining feature of
⏹️ ▶️ Marco the phone. they wanted to show it off in the event. So I think they built this UI in part for the event.
⏹️ ▶️ Marco And number two, no one’s gonna know what the action button is. So
⏹️ ▶️ Marco if they if they have a setting somewhere that says, What do you want the action button to do? They’re gonna be like, what the heck’s the
⏹️ ▶️ Marco action button? This shows them.
⏹️ ▶️ John I do wonder, though, when people when people see this UI, will they be able to read the fact
⏹️ ▶️ John that this is trying to show them a button on the side of their phone? I do wonder how people who don’t already know will
⏹️ ▶️ John interpret what’s on, because it’s really zoomed in, and people can see like, I just thought it was a design
⏹️ ▶️ John or something, like do you realize what it’s trying, especially since it colors the action button like red or whatever, and it’s not red on
⏹️ ▶️ John the side of your phone, so I’m not sure how successful the UI is going. It’s a fun little
⏹️ ▶️ John bit of whimsy, I don’t think it’s gonna be a big problem, it’s just fascinating to see, like you said, Marco, if you’re a headlining
⏹️ ▶️ John feature, you get wide latitude to do fun stuff, essentially, and I think this UI is fun,
⏹️ ▶️ John I just think it’s not potentially something that will be here in 10 years.
⏹️ ▶️ Casey And then we start talking about the A17 Bionic, oh no, the A17 Pro. Thank
⏹️ ▶️ John God they changed the name. So my mind is reeling when they say A17 Pro.
⏹️ ▶️ John First my mind is like, wait a second, have they all been called Pro in their Protons? No,
⏹️ ▶️ John, Marco no, they haven’t,
⏹️ ▶️ John what the hell is going on? And then I’m like, okay, as I tooted, so I guess the A17
⏹️ ▶️ John Max is coming soon, then the A17 Ultra, then Apple will
⏹️ ▶️ Marco No, here’s what I think this is. So first of all, I’m glad they got rid of the Suffolk
⏹️ ▶️ Marco Bionic because that was well past its time.
⏹️ ▶️ John We had all just been ignoring it for years.
⏹️ ▶️ Marco No one would use those terms, but here’s the thing. There’s been some speculation in this area. Here’s
⏹️ ▶️ Marco my pet theory. This is gonna sound a little ridiculous, but bear with me.
⏹️ ▶️ Marco they’re not going to put a processor called A17 Pro in next year’s
⏹️ ▶️ Marco non-pro iPhones. Now for my limited understanding of semiconductor manufacturing,
⏹️ ▶️ Marco again I don’t know much about this, but this is a 3 nanometer chip. Next year’s
⏹️ ▶️ Marco non-pro phone, I don’t think they would put in a 5 nanometer chip because I think
⏹️ ▶️ Marco from my understanding of this, you can’t just like take a design and
⏹️ ▶️ Marco like scale it down in Photoshop 75% and say, alright, this 5 nanometer design, we’re going to shrink it down and
⏹️ ▶️ Marco it’ll work on 3 nanometer. No. My understanding is that when you change the process
⏹️ ▶️ Marco of manufacturing, that some of the design work that you do has to be different as
⏹️ ▶️ Marco a result of just how some things in that process work. So I don’t see them having
⏹️ ▶️ Marco a version of the A17 that is built across two different process nodes.
⏹️ ▶️ Marco I think the A17 will always be 3 nanometers. All versions of it, are
⏹️ ▶️ Marco all things that use this base building block. So my theory is,
⏹️ ▶️ Marco when you look at the A17 Pro, that they were showing off in all the various parts of the chip,
⏹️ ▶️ Marco they don’t claim to be binning it in any way. My theory is, they
⏹️ ▶️ Marco are binning it, and they’re just banking all the binned chips. And that
⏹️ ▶️ Marco next year’s non-pro iPhone, its chip will be called the A17, and
⏹️ ▶️ Marco it will be binned A17 Pros that might have like a GPU core
⏹️ ▶️ Marco malfunctioning or a neural engine core malfunctioning. And so maybe it’ll have like
⏹️ ▶️ Marco five GPU cores and whatever number of neural engine GPU cores.
⏹️ ▶️ Marco And maybe it will have, if you look at the silicon diagram that they always show off, there’s a decent
⏹️ ▶️ Marco amount of space on that die dedicated to features that the non-pro phones don’t
⏹️ ▶️ Marco need. there’s the USB controller, which we’re gonna get to in a minute. That’s a big block on that die.
⏹️ ▶️ John Please let them use that one next year’s phone.
⏹️ ▶️ Marco Yeah, I know. But there’s the ProRes encoder. The non-Pro phones don’t need that. There’s
⏹️ ▶️ Marco certain parts of that display controller that’s optimized for the LPTO display.
⏹️ ▶️ Marco Maybe the non-Pro phones don’t need that. And by the way, those diagrams they have, those are not to scale. Right, but they’re at least in the ballpark.
⏹️ ▶️ Marco And so- Yeah, no, but anyway,
⏹️ ▶️ John but this is the theory for the A17 Pro, is I also agree with it
⏹️ ▶️ John and it is the most obvious thing is that they’re going to, like you said, use a, it’s gonna be an A17 without the, as
⏹️ ▶️ John soon as they put something with Pro, like we said with a Vision Pro, as soon as they put the Pro on something, that means there’s gonna be a non-Pro. And
⏹️ ▶️ John what would a non-Pro be? It’s an A17 with not all the parts working, which is interesting because if you look at the M
⏹️ ▶️ John chips, that’s not what they do in the M chips. You can buy an M2 Pro with and without
⏹️ ▶️ John all the parts working. You can buy an M1 Max with and without all the parts working like that’s,
⏹️ ▶️ John they didn’t take that approach with the M series. They sell the same chip and the suffix
⏹️ ▶️ John basically tells you how much stuff you get. You get more stuff on a Max, you get more stuff on a Pro. It’s just a question
⏹️ ▶️ John of how much of that stuff works. And so there’s no naming differentiation
⏹️ ▶️ John on the ones with stuff working. But on the iPhone, they’re gonna take a different approach, it seems,
⏹️ ▶️ John and you’re gonna get an A17 next year that is going to have some of the stuff not working. And which stuff, if
⏹️ ▶️ John I had to predict, GPU core is an easy one, they love doing that one. And apparently this GPU is new
⏹️ ▶️ John and fancy or whatever, so that’s definitely a part that could have problems. But any other functional
⏹️ ▶️ John parts of chips, like CPU cores, efficiency cores, power cores, or any of
⏹️ ▶️ John the supporting stuff, USB, ProRes, or whatever, I really hope they’re
⏹️ ▶️ John not binning based on that. They could, it’s a thing they could do, but they haven’t done it so far. Everything they’ve
⏹️ ▶️ John ever binned so far has only been GPU cores and CPU cores, right? Have they ever binned
⏹️ ▶️ John, Marco else? That’s right.
⏹️ ▶️ Marco Yeah, and there aren’t really enough CPU cores in the iPhone chips to really been based
⏹️ ▶️ Marco on that. Like the efficiency cores are pretty tiny and the performance cores is only two of them. So
⏹️ ▶️ Marco I don’t think they’re gonna cut those. I think it’s gonna be GPU cores probably only
⏹️ ▶️ Marco and maybe they’ll just disable some of those or not use some of those other controllers. But, you know, I think
⏹️ ▶️ Marco the reason this makes sense is three nanometer technology to like to make this capacity to
⏹️ ▶️ Marco make this is just coming online. Apple has reportedly bought all of TSMC
⏹️ ▶️ Marco 3 nanometer capacity for probably at least a year and and so what they must be
⏹️ ▶️ Marco having to do to make this work so the iPhone is a massive product they need
⏹️ ▶️ Marco super high yields there they can they can take this whole year banking
⏹️ ▶️ Marco all those dud chips for next year’s more mass-market model phone but
⏹️ ▶️ Marco this year the mass-market phone is using older technology because that saves the yield there.
⏹️ ▶️ Marco The Mac M three chips are rumored to use three nanometer as well, but the volumes that
⏹️ ▶️ Marco max do compared to iPhones, it’s probably a drop in the bucket. So that’s probably not like a massive thing, but like
⏹️ ▶️ Marco the two different iPhone families, those are massive each. So I think this is going to allow them to save
⏹️ ▶️ Marco three nanometer capacity while they don’t have so much of it this first year. And then next year
⏹️ ▶️ Marco they will be able to use all of it. Plus if I don’t, I mean, I don’t think chips go bad.
⏹️ ▶️ Marco So if they have some way to save all the ones this year that have a bad GPU core and use
⏹️ ▶️ Marco them for next year’s phones, that could be a way to really maximize this weird situation with
⏹️ ▶️ Marco this brand new cutting edge fab with these low yields.
⏹️ ▶️ John Yeah, just don’t store them in the Redis Lost Arca warehouse. You really want to keep track of what you do with those. Did we make a bunch of A17s
⏹️ ▶️ John with a missing GPU core last year? Did anyone know where those are? Are they in the back room? They’ve got to be here somewhere. Can
⏹️ ▶️ John you check? They’re at Craig’s house. They’re really small, so it’s easy to misplace them.
⏹️ ▶️ Casey So we haven’t really made it past the name. So what is a 17 Pro? It’s breakthrough new CP CPU
⏹️ ▶️ Casey GPU in the in the chip There’s the industry’s first three nanometer, which I think we kind
⏹️ ▶️ Casey of glanced off a minute ago 10% faster performance cores The efficiency cores are faster.
⏹️ ▶️ Casey That’s all we know The 16 core neural engine is up to two times faster and then
⏹️ ▶️ Casey Marco I believe you made passing reference to this USB controller for USB 3 and 10 gigabits
⏹️ ▶️ Casey per second which is not in the A16, thus the iPhone 15 gets USB 2.0 speeds. Bop, bop, bop,
⏹️ ▶️ John I mean, this would be easy to predict based on, so here’s the thing. When they planned
⏹️ ▶️ John on making the A16, they did not put a
⏹️ ▶️ John USB 3.0 controller in it, right? And they could add another chip to the logic board, and you know,
⏹️ ▶️ John but they didn’t do that. So the A16 is what it is, they did not add an additional extra chip to
⏹️ ▶️ John have it, And so it just has USB 2.0 because that’s what the phones that with the A16 had
⏹️ ▶️ John in them. And as for the A17 Pro, it’s got USB 3. It does
⏹️ ▶️ John not have Thunderbolt. It is not 40 gigabits per second. It is 10, which is great. That is way better
⏹️ ▶️ John than 480 megabits, which is the other step down. The disappointing
⏹️ ▶️ John thing, in addition to the lack of color match cables, although as we noted last show, would you even notice on the Pro phones, is that
⏹️ ▶️ John your iPhone 15 Pro or Pro Max does not come with a USB 3
⏹️ ▶️ John cable, which would not have to be super expensive or really thick like a Thunderbolt cable.
⏹️ ▶️ Marco Oh, it’s fine. It’s fine.
⏹️ ▶️ Marco, John It doesn’t come with the USB. And let me tell you, USB 3 cables are not that expensive.
⏹️ ▶️ John And I feel like this is another de-contenting thing where
⏹️ ▶️ John it’s not about e-waste. It’s not about saving, you know, USB 3 cables
⏹️ ▶️ John are, it’s not a Thunderbolt cable, right? And, but they didn’t do it. So you’re right, it will be fine, but it does annoy me that
⏹️ ▶️ John they charge so much money for these phones and find a way to save every little penny. And it’s like, come on, a USB 3 cable,
⏹️ ▶️ John is that breaking the bank?
⏹️ ▶️ Marco It’s more, there’s more to it. It’s thicker, it’s heavier. There’s more environmental costs. Is it
⏹️ ▶️ John thicker? Is it thicker?
⏹️ ▶️ John, Marco Really? Yes, it is. A USB 3 cable that’s like a
⏹️ ▶️ John two and a half feet long. Honestly, like just buy a third party USB 3 cable
⏹️ ▶️ John and a USB 2 cable that are two and a half feet long and tell me you can tell which is which without plugging them
⏹️ ▶️ John into something and testing.
⏹️ ▶️ Casey No, I really think you can. We need to move on, but very briefly, the charging cable
⏹️ ▶️ Casey that Apple provides, like the USB-C, like iPad
⏹️ ▶️ Casey, Marco charging cable,
⏹️ ▶️ Casey it’s astonishingly thin. And that’s, I think, in part, this is what Marco was saying, in part because it doesn’t have to do
⏹️ ▶️ Casey much. It has to carry power and a little bit of data. Whereas an average USB-C cable is,
⏹️ ▶️ Casey it’s not thick, but it is noticeably thicker than the iPad charging
⏹️ ▶️ Casey cable is. So I think you’re both right. I think it would have been much better
⏹️ ▶️ Casey if there was a USB 3 cable in the box for a professional phone, but I’m not completely
⏹️ ▶️ Casey disgruntled that it’s not there.
⏹️ ▶️ John If I had to pick, I would pick color matching over the USB 3 cable for sure. Honestly,
⏹️ ▶️ Casey, John I would probably do that too. But we get neither, so
⏹️ ▶️ Casey you go. The GPU has six cores and it’s 20% faster. They were very
⏹️ ▶️ Casey excited about this GPU.
⏹️ ▶️ John This is the rumored GPU core overhaul, which supposedly was actually planned for the M2, but
⏹️ ▶️ John they couldn’t do it in time for the M2, so they just used the previous cores they had. So yes,
⏹️ ▶️ John they are very excited about these new GPU cores, which are a little bit later than planned, but
⏹️ ▶️ John apparently are very good. I mean, they did that thing where they tout the gaming performance. It’s like, yeah, yeah, yeah. I’m excited
⏹️ ▶️ John to see these GPU cores in the M3, right? Because, you know, let’s see when you got some more of them and get
⏹️ ▶️ John a little more grunt.
⏹️ ▶️ Casey Yep, so there are six cores, 20% faster, and they have ray tracing, which they’re very, very excited about. and
⏹️ ▶️ Casey some sort of thing that’s working in concert with the neural engine to get Metal FX
⏹️ ▶️ Casey upscaling, which they were also very
⏹️ ▶️ Casey, John excited about. Yeah, Metal
⏹️ ▶️ John FX upscaling is not new, but they’re just bragging about how this does it even better. And this is part
⏹️ ▶️ John of a suite of technologies, just like the ray tracing thing and the Metal FX upscaling. These are two things that have been
⏹️ ▶️ John coming through the gaming industry over the past several years to make games better. So the ray tracing is not full
⏹️ ▶️ John ray tracing. It is just, oh, some things in your game might be ray traced, and so we have some hardware that can make
⏹️ ▶️ John that faster. We know you can’t retrace your whole game because it would slow to a crawl, but just retrace certain things to make it look
⏹️ ▶️ John better. And then the upscaling is like, oh, we know you don’t have a $2,000 video card, but you still want your game
⏹️ ▶️ John to run at 4K. What if we intelligently upscale it? So basically your game renders
⏹️ ▶️ John at a lower resolution rather than just, you know, sort of upscaling it the way like a graphics pro, I can’t say the way a
⏹️ ▶️ John graphics program upscales because now graphics programs do AI upscaling too. But anyway, instead of just upscaling
⏹️ ▶️ John the way an old graphics program would do by just interpolating the pixels to be larger, It uses
⏹️ ▶️ John information about the previous frame, the next frame, and what is actually in the frame to sort of
⏹️ ▶️ John intelligently upscale. So you can essentially run your game at quote 4K and it looks
⏹️ ▶️ John better than it would if it was upscaled to 4K, but not as good if it was actually
⏹️ ▶️ John 4K and the game was rendering 4K. And this is very popular because it massively increases your frame
⏹️ ▶️ John rate. And it’s one of those things where it’s like, can I really tell the difference between real 4K
⏹️ ▶️ John and 1080 intelligently upscaled to 4K? And if you can’t tell, take the extra frame
⏹️ ▶️ John rate. And that’s what a lot of people are doing. So these features are very popular. How popular metal effects upscaling will be on
⏹️ ▶️ John a phone? I guess maybe you don’t have as much GPU grunt, so you might wanna use it and maybe no one can tell. But
⏹️ ▶️ John yeah, Apple is keeping up with the Joneses in terms of technologies underpinning
⏹️ ▶️ John their game platform.
⏹️ ▶️ Casey So we got our game video, which I got a little power nap in, which was great. Not
⏹️ ▶️ Casey mentioned in the event video, There’s a thread radio in the 15 Pro, which is pretty cool.
⏹️ ▶️ Casey And then we get to the camera system and they have decided, and I am an okay amateur
⏹️ ▶️ Casey photographer but I think I am beyond my depth, but they’ve announced that there are effectively
⏹️ ▶️ Casey seven camera lenses in the 15 Pro. And obviously that’s not a literal statement but
⏹️ ▶️ Casey that’s what they’re
⏹️ ▶️ John I would say three. I
⏹️ ▶️ John, Marco mean, you can keep cropping
⏹️ ▶️ John the sensor as many different ways as you want. Do those all count as separate cameras?
⏹️ ▶️ Casey Well, apparently according to Apple, they do. Now I’m not here to smear it, I’m actually very enthusiastic about
⏹️ ▶️ Casey this. And I think Mike had said it on Upgrade, and I thought he made a very good point, that we all assumed
⏹️ ▶️ Casey that the 48 megapixel main sensor was going to revolutionize iPhone photography. And
⏹️ ▶️ Casey I don’t know if that’s really been the case, but there’s some definite changes here that might
⏹️ ▶️ Casey be caching the check that we wrote last year with this 48 megapixel sensor.
⏹️ ▶️ Casey So leaving aside the Pro Max for a minute, I guess I’ll turn to Marco, but
⏹️ ▶️ Casey if you prefer, John, you can take it. But tell me about this sensor and these focal lengths and
⏹️ ▶️ Casey what’s going on here, please.
⏹️ ▶️ Marco All right, so the sensor is larger, not a ton larger. I think it’s like 20%
⏹️ ▶️ Marco larger or something. So that’s good, that helps. That means more light capture, better
⏹️ ▶️ Marco photos, less noise. That’s wonderful. Same megapixel, so all the pixels are kind of a little bigger
⏹️ ▶️ Marco They’re pulling a few tricks here. We’ll get to the 24 megapixel thing in a second, cause that’s
⏹️ ▶️ Marco more complicated. but the gist of the different lenses
⏹️ ▶️ Marco is, last year they offered like a 1X and a 2X preset that both
⏹️ ▶️ Marco use the 1X camera as discussed earlier, that the 2X was kind of just a center crop
⏹️ ▶️ Marco of the sensor and it would process a little bit differently, but that was the gist of it. As far as I can tell,
⏹️ ▶️ Marco the three different focal lengths, 24, 28 and 35 millimeter equivalents for the 1X sensor that you can pick
⏹️ ▶️ Marco are basically doing that same thing. 24 seems to be,
⏹️ ▶️ Marco that’s the native frame of it. And then you can just kind of crop in
⏹️ ▶️ Marco by default on those two lengths. And those are, from a photography point of view,
⏹️ ▶️ Marco those are like classic photography prime lens lengths, especially like 35,
⏹️ ▶️ Marco it’s like a classic length that a lot of people would shoot all things in. Like a lot of cameras, like
⏹️ ▶️ Marco a lot of fixed lens, fancy cameras, like some of the Leica series, Sony like little handheld ones.
⏹️ ▶️ Marco A lot of those are fixed at 35 millimeters. Um, the, the Fuji X 100 series, like these
⏹️ ▶️ Marco are very popular, uh, focal lens for, for photographers. So that’s why they’re, they’re, they’re
⏹️ ▶️ Marco saying this and kind of building this into the UI a little bit. But, uh, as far as I can tell, that’s just, those are just crop modes
⏹️ ▶️ Marco on the main sensor, which is not necessarily a bad thing. Like I’ve this past year with the 14 pro,
⏹️ ▶️ Marco I have used the two X crop mode a lot, actually, way more than I
⏹️ ▶️ Marco thought I would. And it’s been way better than any real 2X camera they ever
⏹️ ▶️ Marco shipped, because they have such a big sensor in this one. So it’s been okay, so I’m guessing
⏹️ ▶️ Marco these modes are going to be similarly decent. That being said, the way they are
⏹️ ▶️ Marco processing things now seems to be substantially different. So
⏹️ ▶️ Marco they’re doing this kind of super resolution stuff. They mentioned a few times that
⏹️ ▶️ Marco the Photonic Engine, which is their processing pipeline now seems to be processing
⏹️ ▶️ Marco the whole pipeline in 48 megapixel mode or something
⏹️ ▶️ Marco like that. Like they’ve they made a few statements that that were in that ballpark. So it seems like they are
⏹️ ▶️ Marco they’re doing a substantial processing and software upgrade in that pipeline to
⏹️ ▶️ Marco to save the downscaling to the final resolution to later stages in the pipeline. That’s
⏹️ ▶️ Marco what it seems like. John, do you know any more about that?
⏹️ ▶️ John I mean, the 24 megapixel thing is the same thing we discussed for the 15. This same feature came to the 15,
⏹️ ▶️ John which is that they are, rather than giving you binned pixels and giving you a 12 megapixel image,
⏹️ ▶️ John they’re binning, but they’re also not binning. And like you said, part of the pipeline is they combine the binned
⏹️ ▶️ John and the non-binned to come up with a picture that is in between, because binned is 12 megapixels, non-binned
⏹️ ▶️ John is 48. So how do they get a 24 out of that? They take the detail from the 48 and the color
⏹️ ▶️ John and noise reduction from the 12, and they end up with a 24.
⏹️ ▶️ John And they’re not gonna tell you all the details of how they do it, but that’s essentially the gist of it, is that they’re able to get a higher resolution
⏹️ ▶️ John final image because they take contributions from more of the pixels.
⏹️ ▶️ John And by the way, the 48 megapixel is, before, if you have a 14 Pro or whatever, you could take the 48 megapixel
⏹️ ▶️ John pictures and they’d be raw pictures. So they’re huge, they’re way bigger than the compressed ones,
⏹️ ▶️ John and they actually take a little bit longer to capture because you’re writing more data, because the readout is slower. I’m not sure what
⏹️ ▶️ John the lag is, but it is slower to take 48 megapixel RAWs, like one after the other than it is to take JPEGs.
⏹️ ▶️ John So presumably on the 15 Pro, all that, that whole pipeline, the whole imaging pipeline is faster.
⏹️ ▶️ John And also you can capture 48 megapixel HEIF images, 48 megapixel compressed image. They don’t have
⏹️ ▶️ John to be RAW. So you can shoot in 48 megapixel all the time and not fill your phone with RAW images.
⏹️ ▶️ John So you can get 48 megapixel HEIFs, and then by default, you’re getting 24 megapixel
⏹️ ▶️ John images, which are a combination of the binned pixels and the non-binned pixels from the 48 megapixel
⏹️ ▶️ John sensor. And then all the other focal lengths, yes, I believe they’re all our crops. And that’s basically just a UI enhancement, but it’s
⏹️ ▶️ John a welcome one because you can pick your default. If you want to default to 28 millimeters, your 1X camera,
⏹️ ▶️ John like by default, will be 28 millimeters. And you can change it to 24 or 35 or whatever, by using the UI in the camera, but you can pick what your default
⏹️ ▶️ John is. So your default doesn’t have to be the plain 1X, which is presumably 24 millimeters.
⏹️ ▶️ Casey so they’ve said larger sensors, as Marco mentioned. There’s a new nanoscale
⏹️ ▶️ Casey coating to reduce lens flare, which I’m excited about. Better low-light performance.
⏹️ ▶️ Casey Granted, I have several, at this point, year-old, big camera, it’s an Olympus Micro
⏹️ ▶️ Casey Four Thirds. Not the world’s best low-light camera to begin with, but for the last few years, the
⏹️ ▶️ Casey iPhone has been so much better indoors than my Olympus, and I expect it to only be better slash worse,
⏹️ ▶️ Casey depending on your perspective now. The Pro phone gets
⏹️ ▶️ Casey a 3x telephoto camera, which is a 77 millimeter focal length. The Pro Max, however,
⏹️ ▶️ Casey doesn’t have a periscope, mind you, but it has a 5x or 120 millimeter focal length, 12 megapixel f2.8 camera lens or camera system
⏹️ ▶️ Casey with 100% focus pixels and the optical image stabilization
⏹️ ▶️ Casey moves in three dimensions with up to 10,000 micro adjustments per second. And it does all this not by
⏹️ ▶️ Casey periscope, mind you, but a tetraprism design. And they showed a little image in the
⏹️ ▶️ Casey event where basically it ping-pongs the image through this prism.
⏹️ ▶️ Casey So I think they said it made four stops or something like that prior to hitting
⏹️ ▶️ Casey the sensor. And that gives them a 5x optical zoom.
⏹️ ▶️ Marco Yeah, and to be clear, when the rumors were all about 6x or when they say 6x total,
⏹️ ▶️ Marco they’re talking about the difference between 0.5x and 5x. that is a range of 6x. I didn’t
⏹️ ▶️ Marco even think about that. And one thing that I got totally wrong in my perception of what this was going to
⏹️ ▶️ Marco be based on all the rumor stuff, I was thinking it would be a zoom lens, meaning
⏹️ ▶️ Marco that it would be variable focal length, that it would cover the range from 3x to 6x.
⏹️ ▶️ Marco But in fact, it is a 5x prime, which is better. Optically
⏹️ ▶️ Marco speaking, the metrics are about as good about as good
⏹️ ▶️ Marco seeming, a little bit better sensor size, but generally about as good seeming as the 3X camera
⏹️ ▶️ Marco has been on the Pro, which is not great, but it’s there. And I
⏹️ ▶️ Marco think that’s what this is going to be. Like optically speaking, and you know, when talking about things
⏹️ ▶️ Marco like noise performance and everything, low light performance, this is gonna be significantly downgraded
⏹️ ▶️ Marco from the 1X lens, because the 1X lens has a much larger sensor and, you know, simpler optics
⏹️ ▶️ Marco and stuff like that. So like the 1X is probably gonna be way better optically, just in the same way that it’s been better
⏹️ ▶️ Marco than the 3X camera. But 5X is a pretty good reach, like you know
⏹️ ▶️ Marco it’s a 120mm equivalent, that’s pretty good. That’s not gonna get you, you know, that’s
⏹️ ▶️ Marco not like one of those super telephotos like we were talking about a few months back. It’s nowhere near that kind of length,
⏹️ ▶️ Marco but it is substantially more zoomed in than the 3X was, you know, about
⏹️ ▶️ Marco twice the distance, you know, as the 3X, so that’s pretty good.
⏹️ ▶️ Marco One thing that’s going to be a little potentially weird is that there’s now a huge gap
⏹️ ▶️ Marco between the 1x coverage and 5x.
⏹️ ▶️ Marco Like before you had the 3x to fill that you had the 2x crop mode. I guess you’re
⏹️ ▶️ Marco going to have to use a lot of digital zoom on the 1x sensor if you want say
⏹️ ▶️ Marco a 4x perspective or a 3.5x perspective that’s gonna be
⏹️ ▶️ Marco fairly compromised but in exchange you get 5x worth of maximum
⏹️ ▶️ Marco reach which you know the way I use the 3x camera on my 14 pro
⏹️ ▶️ Marco is kind of utilitarian you know there’s not every picture I take is a piece
⏹️ ▶️ Marco of art a lot of the pictures I take on my phone are serving some kind of function you know
⏹️ ▶️ Marco help me see this thing help me remember this thing, help me communicate this thing to someone else.
⏹️ ▶️ Marco Uh, and those are all very different from needing super high optics and framing everything
⏹️ ▶️ Marco perfectly with cinematic perspectives and everything. Um, and I think that’s a lot
⏹️ ▶️ Marco of what people use their cell phone cameras for is that kind of functional photography, not nice
⏹️ ▶️ Marco photography. And from that point of view, the three X and the five X cameras
⏹️ ▶️ Marco are perfectly fine optically. Like again, you’re not going to win any awards. your picture’s gonna look like crap if you zoom in,
⏹️ ▶️ Marco but you got the reach, you got the shot, so you can communicate this thing to somebody, or
⏹️ ▶️ Marco capture this thing, or save this thing to remember it later. And so from that point of view, the 5X
⏹️ ▶️ Marco perspective is going to be extremely nice and welcome to Pro
⏹️ ▶️ Marco Max users. This is not enough to make me want the Pro Max, because it’s still too big for my hands
⏹️ ▶️ Marco and my pockets, and that’ll really pull my pants down.
⏹️ ▶️ Marco, John Don’t forget, very heavy, yeah. Yeah, but,
⏹️ ▶️ Marco yes, I couldn’t lift it up. But for people who are already Pro
⏹️ ▶️ Marco Max users, I think this is gonna be an awesome upgrade. And it’s gonna
⏹️ ▶️ Marco allow them to get things that would have been harder or worse before. So, you know,
⏹️ ▶️ Marco good for them. And I really am envious of the three-dimensional image stabilizer. That
⏹️ ▶️ Marco is really cool. I wish my 1X lens had that because that would enable even better performance
⏹️ ▶️ Marco out of an already great camera. Maybe down the road, maybe we’ll get something like that. But anyway,
⏹️ ▶️ John pretty cool. A lot of people are asking, how is this not a periscope lens? It looks like the
⏹️ ▶️ John light goes in, then turns and goes down and then turns again. It seems like a periscope.
⏹️ ▶️ John So the rumors were that it would be a periscope style lens where light goes in, hits a
⏹️ ▶️ John prism, starts traveling the length of your phone or the width of your phone. So now the light is traveling sideways inside
⏹️ ▶️ John your phone instead of directly into it. Goes through a series of lens elements, hits another prism and
⏹️ ▶️ John then goes down into the sensor. And that’s kind of what this does, but the difference is in a true
⏹️ ▶️ John periscope lens that there are the periscope lens that people were thinking of, there are lens
⏹️ ▶️ John elements stacked inside your camera like lengthwise. So like if you look at the back of your camera
⏹️ ▶️ John now, you see a bunch of circles, those are lens elements, right? The orientation those are in, rotate them 90 degrees
⏹️ ▶️ John so you’re looking at them edgewise. There would be element lens elements edgewise inside your camera
⏹️ ▶️ John stacked like that, that the light would pass through. Not only that, but the idea was that, hey,
⏹️ ▶️ John one or more of those lens elements would move, like mechanically move, like when you twist on an actual
⏹️ ▶️ John real big camera lens and it moves the lens elements to be different distances from each other,
⏹️ ▶️ John that changes the focal length. There are existing cameras that do that. In fact, I’ll put a link
⏹️ ▶️ John in the show notes too, I think with the first one, the first big name one that did this, which was the Sony Xperia 1, 1.4,
⏹️ ▶️ John 1IV. Anyway, 1 Roman numeral 4, I don’t think
⏹️ ▶️ John it wasn’t the first, but it was one of the first ones that popularized this. And it came out in September of 2022, so almost
⏹️ ▶️ John a year ago. And it has a
⏹️ ▶️ John bunch of lens elements that are stacked edgewise inside the thing. It actually has a sensor that is also edgewise, like it
⏹️ ▶️ John doesn’t have another prism so the sensor lays down, so it’s a little bit different than the rumors of this thing. But it, as
⏹️ ▶️ John far as I’ve been able to tell, has an actual moving lens element. Now the weird thing about the Sony
⏹️ ▶️ John is, okay, so lens element moves to change the focal length, but it moves and it has two positions,
⏹️ ▶️ John all the way to one side and all the way to the other. So it only has two focal lengths. It’s not like how you can smoothly zoom between 20
⏹️ ▶️ John millimeters and 70, no. It only, like basically digitally moves. You can go,
⏹️ ▶️ John I forget what the range is, but it was like 70 millimeter to 85 or whatever it was. And those are
⏹️ ▶️ John your only choices, nothing in between, right? So this Apple camera
⏹️ ▶️ John is not a quote unquote zoom lens because it never changes focal length. The focal length is always
⏹️ ▶️ John the same and it does not have any moving lens elements. And from Apple’s little diagram that they showed,
⏹️ ▶️ John all of its lens elements are, you know, flat like a pancake when you look at the back of the camera. There
⏹️ ▶️ John are no lens elements stacked sideways. There are prisms stacked sideways to kind of get the
⏹️ ▶️ John light over to where the sensor is, because the sensor is like not directly behind the camera, but it’s over
⏹️ ▶️ John a little bit. So the prisms pass light through there, but it doesn’t look like in their diagram that there are even any
⏹️ ▶️ John fixed lens elements, let alone any moving ones. So no, this is not a periscope camera. No, it is not a quote unquote
⏹️ ▶️ John zoom lens because it never changes focal length. It is a fancy, longer
⏹️ ▶️ John focal length prime lens that gives you 120 millimeter equivalent.
⏹️ ▶️ John And I share Marco’s pessimism about the quality of this versus the 1X lens,
⏹️ ▶️ John but that’s always the case with zoom lenses. To get one that has anything approaching
⏹️ ▶️ John the quality, not a zoom lens, but more zoomed in lenses, right? To get
⏹️ ▶️ John anything approaching that quality, you need a bigger and bigger assembly because putting
⏹️ ▶️ John more lens elements to magnify things makes you lose light, and that is the case in this as well. But we’ll have to see
⏹️ ▶️ John when people start testing this. I also agree with Marco that having to go from 1X to 5X with
⏹️ ▶️ John nothing in between is gonna be rough, but honestly, if those 5X pictures, I really hope the 5X pictures look
⏹️ ▶️ John better than the 3X, you know, in terms of like light gathering, noise, sharpness, all of that, and
⏹️ ▶️ John this is throwing a lot of technology at it. The 3X lens did not have a 3D optical image
⏹️ ▶️ John stabilization thing. The 3X lens did not have a sensor. It was this big, so
⏹️ ▶️ John I hope it will be better than 3X, but boy, when you take a picture with the 1X and then take it with the 5X
⏹️ ▶️ John and pixel peep them, it might be kind of grim. And then the other interesting thing about this UI-wise is apparently
⏹️ ▶️ John when you’re using the 5X lens, the camera app will show you like a thumbnail using the
⏹️ ▶️ John 1X camera, kind of like the navigator in Photoshop, if you’re familiar with that. They have like a little outline, like you are
⏹️ ▶️ John seeing this portion, but really the whole picture is like this, and that’s to make it so people don’t get lost because the
⏹️ ▶️ John 5X is so zoomed in, they might have trouble finding their subject. And if you haven’t used a real camera,
⏹️ ▶️ John this is a good example. If you’ve ever used a telescope and tried to look at the moon with the telescope, you will find out
⏹️ ▶️ John very quickly how hard it is to aim at something in
⏹️ ▶️ John, Casey the sky with a very
⏹️ ▶️ John, Casey You’re like, oh, just
⏹️ ▶️ John point the telescope at the moon. All right, that’s the moon. You look in and you see blackness. You’re like, but I’m pointing at
⏹️ ▶️ John the moon. Is it the moon? And then you move it and you’re like blackness. And you move it again, blackness, right? Being zoomed in,
⏹️ ▶️ John it’s actually kind of hard to find your subject. So Apple is helping here by showing you, using one of the other
⏹️ ▶️ John cameras to show you a wider view to basically let you know you are here.
⏹️ ▶️ Marco Yeah, which is super clever. I love that idea. And I know Samsung did it first, I don’t care. Super clever.
⏹️ ▶️ Casey Yep, all right, so the ultra wide, very briefly, anti-reflective coating, better night mode,
⏹️ ▶️ Casey F2.2, and they briefly spoke again about macro photography and how amazing it is.
⏹️ ▶️ Casey So that means that the focal lengths available, your quote unquote seven lenses
⏹️ ▶️ Casey are macro, 13 millimeter, 24, 28, 35, 48, and 120 millimeter if you have a Pro Max.
⏹️ ▶️ John you can also pinch and zoom for many, many other virtual lenses between that because let’s be honest,
⏹️ ▶️ John there are a certain number of lenses and a certain number of sensors and a certain number of pixels and everything else between that is a quote unquote
⏹️ ▶️ John virtual lens that is using some subset of the sensor to give you an image.
⏹️ ▶️ Casey Yeah. Then as we already discussed, much faster transfer speeds. you can
⏹️ ▶️ Casey now record ProRes video directly to an external storage drive, which means you can
⏹️ ▶️ Casey also do 4K60. They talked about log encoding. I don’t know what that means, but apparently it’s good. It’s important for video
⏹️ ▶️ John It gives you more dynamic range. So you use, it’s kind of like, you think of it as being like, well, it’s
⏹️ ▶️ John not really like raw, but like, you know how you can get more out of images if you capture in raw, because you can see what the sensor saw and maybe
⏹️ ▶️ John recover things from the shadows that you couldn’t get otherwise. Log encoding is a way of doing video where you can
⏹️ ▶️ John recover more dynamic range from the final thing. If you look at log-encoded video, it looks like
⏹️ ▶️ John garbage, but that’s because you haven’t actually done the process of recovering the dynamic
⏹️ ▶️ Casey Fair enough. They also have ACES, Academy Color Encoding System, which apparently is a big deal for video. Spatial
⏹️ ▶️ Casey video capture using the main and ultra-wide cameras will be available later this year.
⏹️ ▶️ Marco This is massive. I mean, this is like for, you know, because when the Vision Pro was,
⏹️ ▶️ Marco you know, announced and shown and they showed off the cool, you know, the creepy dad birthday
⏹️ ▶️ Marco thing everybody hated, but I liked that capturing the kids birthday. Like, you
⏹️ ▶️ Marco know, we talked so much about like, this is going to be amazing for Vision Pro of
⏹️ ▶️ Marco like, this wonderful feature of like being able to capture 3D lifelike
⏹️ ▶️ Marco moments and replay them later. That’s amazing. And even from that moment, everyone was
⏹️ ▶️ Marco speculating, well, someday, some future iPhone, maybe we’ll be able to capture that, capture those photos and videos
⏹️ ▶️ Marco in 3D. Didn’t think it would be like, you know, two months later, but here we are. And
⏹️ ▶️ Marco so it’s interesting, you know, it’s using, it’s pro only, and I think the reason why it’s pro only is because of the arrangement
⏹️ ▶️ Marco of the cameras on the camera bump. And it’s using, you know, as you mentioned, it’s using the 1X and the
⏹️ ▶️ Marco ultra wide because they’re next to each other and they’re in line with each other when the phone is held sideways. And so
⏹️ ▶️ Marco what is surprising to me is that that’s far enough apart
⏹️ ▶️ John But I don’t think it is. Like, that’s the thing. First thing, they’re not uniform. The two cameras are different.
⏹️ ▶️ Marco Yeah, presumably it is using a center crop on the wide to make it equivalent to the One
⏹️ ▶️ John But there’s actually some advantages to them not being the same because maybe the ultra wide can contribute
⏹️ ▶️ John some stuff to the final thing, but it’s not ideal, right? Because like in the Vision Pro, for example, they don’t
⏹️ ▶️ John have a One X and an ultra wide for like it’s two identical cameras, I would
⏹️ ▶️ John assume. And the second thing is they’re not too close together. like it’ll work, it’s better than
⏹️ ▶️ John one camera, but they’re not as far apart as they could be, and they’re not as far
⏹️ ▶️ John apart as human eyes, bottom line. So it will be better than flat video, but
⏹️ ▶️ John the 3D video taken with the Vision Pro will be better still because those cameras are spaced
⏹️ ▶️ John more reasonably. So good first attempt, and I think part of the reason why people said, oh, someday you’ll take it
⏹️ ▶️ John on the iPhone, people were envisioning kind of like on the Nintendo DS, an iPhone with two cameras
⏹️ ▶️ John that are about as far apart as your eyes. and iPhones are big enough to do that, but that’s not this
⏹️ ▶️ John camera. This camera is just, you know, they’re right next to each other and they’re doing the best they can with it. So
⏹️ ▶️ John it’s way better than nothing and you gotta start where you are. And where we are is we have cameras that look like this now.
⏹️ ▶️ John So let’s start with that. But I do think and hope that you will,
⏹️ ▶️ John that either they will spread these apart over the years or that everyone will have Vision Pros and it won’t matter because we’ll
⏹️ ▶️ John all be taking it with our creepy dead headsets.
⏹️ ▶️ Marco But you know that the best spatial camera is the special camera you have with you. And you’ll always have your iPhone
⏹️ ▶️ John Well, I will always be wearing our for two hours anyway. We’re wearing our phones everywhere.
⏹️ ▶️ Casey All right, so we get a Wi-Fi 6E, which I briefly looked into, I think before we recorded last
⏹️ ▶️ Casey episode. That is legitimately very fast, like bananas fast. I forget the numbers,
⏹️ ▶️ Casey but I want to say it was well over gigabit speeds, even in like real world use, not just theoretical use, but real
⏹️ ▶️ Casey world use. So that’s cool. The Pro phones start from $1,000 for 128 gigs, same as last year.
⏹️ ▶️ Casey The Max phones sort of, kind of are the same as last year. They start at $1,200 with 256 gigs, which quote,
⏹️ ▶️ Casey matches last year’s price with this level of storage. Basically what they did was they canned the 128 gig
⏹️ ▶️ Casey model and are forcing you to do 256 or more, but the prices are the same.
⏹️ ▶️ Casey You can pre-order Friday, which as you’re listening to this is probably within 24 to 48 hours,
⏹️ ▶️ Casey available on September 2nd, excuse me, the 22nd, the following Friday, Which reminds me,
⏹️ ▶️ Casey TJ Loma wrote me, or wrote us an email to remind me, maybe it was me, it doesn’t matter, but anyways, to
⏹️ ▶️ Casey remind us, well, I can’t tell you this because then you’ll be ahead of me in line for the iPhone
⏹️ ▶️ Casey potentially, so you can listen to this later, but apparently what you can do is
⏹️ ▶️ Casey if you go through the Apple Store app on your phone, they’ve gotten over the years very good at like
⏹️ ▶️ Casey figuring out what it is you want and getting it all queued up and ready to go, which is old news. What they’ve done in the
⏹️ ▶️ Casey last year or two though, which I’d forgotten about until TJ reminded me, is that one of the things you can do
⏹️ ▶️ Casey is at the last step of that process, you can optionally add an event to your calendar,
⏹️ ▶️ Casey which seems perhaps kind of silly, but what that lets you do is,
⏹️ ▶️ Casey as part of that process, it will generate a URL, like an App Store URL, or excuse me, not an App Store, an Apple
⏹️ ▶️ Casey Store URL that’s stored in the event, and you can tap that. And when you
⏹️ ▶️ Casey tap that, it goes right into the Apple Store app and pre-selects like everything, gets you right
⏹️ ▶️ Casey where you need to go immediately. So I would strongly recommend, and this again, TJ pointed this
⏹️ ▶️ Casey out, I would strongly recommend doing that to make it a better likelihood that you can get what you want on
⏹️ ▶️ John You’re saving like two taps. When you launch the Apple Store app, you’re pre-saved like, hey, I’ve got this phone ready to go. Like
⏹️ ▶️ John it’s above the fold, I think.
⏹️ ▶️ Casey Yeah, I mean, it doesn’t seem like it makes a big difference but it can make a big difference. So I do recommend that. Then
⏹️ ▶️ Casey finally, a couple other quick notes. iCloud storage, you can now get a six or 12 terabyte plans,
⏹️ ▶️ Casey which I’m super excited about. not extremely good value for money. I don’t know, John, you had some thoughts on this,
⏹️ ▶️ Casey but still the fact that there’s more than two terabytes, I’m good with, especially since I think I’m
⏹️ ▶️ Casey getting close on my two terabyte plan right now. So that’s very exciting.
⏹️ ▶️ John And iCloud storage tiers continue to start at 50 gigabytes, which is insulting for $1
⏹️ ▶️ John per month. They just, they keep doing that. But how much do you get for free?
⏹️ ▶️ Casey gigs, right? That’s right. Which is deeply
⏹️ ▶️ Marco insulting. I heard, I think it was Jason, somebody was saying that it’s been
⏹️ ▶️ Marco that same amount since Steve Jobs was alive.
⏹️ ▶️ John Yeah, no, it hasn’t changed. It’s been that much for way too long. But for the ones that you pay
⏹️ ▶️ John for, setting aside the free one, which is obviously just there to get you to buy one of the pay ones, the dollar
⏹️ ▶️ John a month one, that works out to $20 per terabyte you’re paying. Then you go up to the next tier and you’re
⏹️ ▶️ John paying $15 per terabyte for 200 gigs. And then every single other plan
⏹️ ▶️ John above 200 gigabytes is $5 per terabyte. So forget your, like
⏹️ ▶️ John the cost decreased $20, 15, five, five, five, five, five, five, five, five, five, five. And so these new tiers, $5
⏹️ ▶️ John per terabyte. And you know, to Apple’s credit or whatever, Google’s plans
⏹️ ▶️ John for five and 10 terabytes are also exactly $5 per terabyte. So that is what the market
⏹️ ▶️ John is offering now. No matter how many terabytes you get, it’s five per, unless you get the cheapskate plans and then we charge you 15
⏹️ ▶️ John or 20 per if you’re Apple. So I’m glad they have bigger storage tiers. They remember they did also have
⏹️ ▶️ John a quote unquote four terabyte thing where you’d buy the two terabyte plan then you’d get Apple one and have a family thing.
⏹️ ▶️ John And then you could add two more on top of that. I forget what the pricing on that was, but I’m just gonna guess it was $5 per terabyte extra.
⏹️ ▶️ Casey Fair enough. All right, not in the event video, iOS 17 on Monday the 18th,
⏹️ ▶️ Casey Sonoma on what is this? Is the 26th, I don’t have a calendar. Whatever day of the week that is,
⏹️ ▶️ Casey the 26th. And it’s apparently one of you noted, I would assume John, the first
⏹️ ▶️ Casey time a new Mac OS has been released in September since Mojave in 2018. Yeah,
⏹️ ▶️ John for the longest time I’ve been like, eh, Mac OS will come out in October, but that’s been annoying or, you know,
⏹️ ▶️ John after, you know, it’s been annoying for Apple because so many of their features are sort of
⏹️ ▶️ John simultaneous on all platforms. And if you’re not going to release the Mac thing until a month later,
⏹️ ▶️ John then everyone’s like, oh, do I upgrade my notes database or my photo library, or I can’t use this feature.
⏹️ ▶️ John it’s nicer for them to be closer together. So I’m glad they were able to get the releases
⏹️ ▶️ John within a week-ish of each other.
⏹️ ▶️ Casey Indeed, and then finally, in humongous, just tremendous Apple energy,
⏹️ ▶️ Casey their release, they have come up with a USB-C to Lightning adapter, fine, that makes sense.
⏹️ ▶️ Casey $30. $30 fucking dollars.
⏹️ ▶️ Casey, John Does it come
⏹️ ▶️ John free in the box with the thing, like when they got rid of the headphone jack?
⏹️ ▶️ Casey USB-C to lightning. Just bananas,
⏹️ ▶️ Casey just absolutely bananas.
⏹️ ▶️ John Related to that, like as much as Apple charges, it’s kind of one of those situations that we’ve talked about in the past where like, I
⏹️ ▶️ John wish Apple had just made a USB hub because it’s so hard to find one that’s not crappy. So I was briefly
⏹️ ▶️ John thinking, you know what? You know, we have a bunch of cables hanging around, but a lot of our charging,
⏹️ ▶️ John like brick thingies have still have USB-A connectors on it. And we don’t have a lot of USB-A
⏹️ ▶️ John to USB-C cables. we have a lot of USB-C to USB-C cables, but not a lot of A to C. So
⏹️ ▶️ John I’m like, I should just get an A to C adapter, just for charging, not for data transfer, just an
⏹️ ▶️ John A to C adapter. How big could that be? It’s a little, it’s like an A port on one side and just like no cable, no
⏹️ ▶️ John wire, just like an A and a C in one little thing. And if you go on Amazon, you’ll find a million of these
⏹️ ▶️ John things and all of them will burn your house down, apparently. And it’s like, is there one of these
⏹️ ▶️ John that doesn’t melt the connectors that you put in it? Just one? No, there’s none. There’s zero.
⏹️ ▶️ John And then you’re looking, does Apple make one? Because if Apple makes one, I’ll pay the $30. And then eventually you just
⏹️ ▶️ John go up and say, you know what? Just get an A to C cable. You can buy it from a reputable company. It’ll be fine. So
⏹️ ▶️ John it just annoys me, like this whole market. Like that’s not a useful pro, I don’t want an adapter that’s ever going to
⏹️ ▶️ John melt my cables. Like I just, no, right? And so now I
⏹️ ▶️ John to, instead, I have to buy a cable from a reputable company. And the reputable companies don’t make the adapters.
⏹️ ▶️ John And maybe the adapter is just a bad idea and no one should ever make them. But just word of warning. If you
⏹️ ▶️ John want A to C, buy an A to C cable from a reputable company. Don’t bother with those little adapters.
⏹️ ▶️ Marco Or just like look in your cabinet because everyone has A to C cables. They come with everything.
⏹️ ▶️ John No, but now Apple’s been shipping C to C for a long time. So if you’re constantly buying
⏹️ ▶️ John, Marco Apple. No, yeah,
⏹️ ▶️ Marco Apple doesn’t make one. But like if you buy any like rando Amazon gadget that is
⏹️ ▶️ Marco powered by USB-C, chances are in the box is a USB A to C cable.
⏹️ ▶️ John Yeah, you guys are all talking about all the lightning and USB-C and the uniformity of your life. And I continue to be, I’m not gonna say
⏹️ ▶️ John beset, but a little bit beset by micro USB devices, which are my cameras.
⏹️ ▶️ Marco You gotta get new cameras just for that reason
⏹️ ▶️ Marco, John alone. That’s it. I think it’s time. They’re
⏹️ ▶️ John And I like my cameras. I like everything about them except for that connector and the doors on
⏹️ ▶️ Casey Also, we should quickly point out, Steven Robles put up a video in the last, I don’t know, 24, 48 hours,
⏹️ ▶️ Casey where he had noticed that apparently Apple has killed the
⏹️ ▶️ Casey MagSafe Duo, which is the first party version of that Mophie thing that I really like,
⏹️ ▶️ Casey and my actually genuinely beloved MagSafe battery pack, which if you recall,
⏹️ ▶️ Casey YouTube basically said not it when this came out on buying one, and I bought it
⏹️ ▶️ Casey for a hundred frigging dollars, and I thought it was just gonna be a waste of a hundred bucks
⏹️ ▶️ Casey and I did it just because, you know, we should talk about it on the show and et cetera, et cetera. It ends up that I
⏹️ ▶️ Casey actually really like that thing. Like it is ridiculously expensive, but it’s really nice. And it has great
⏹️ ▶️ Casey first-party integration, who to thunk it. But they’ve killed both of them. And there are some theories, I don’t remember if it was Steven
⏹️ ▶️ Casey talking about this, it might’ve been, or there are some other people who are saying that, well, these phones aren’t certified
⏹️ ▶️ Casey as Qi version two, and presumably they will be, and maybe they’re just waiting for that to
⏹️ ▶️ Casey happen before they release like some new Qi 2.
⏹️ ▶️ John Yeah, that’s in the video. Like there’s two things. One, apparently, supposedly Qi 2 will be able to
⏹️ ▶️ John have the same integration that the MagSafe thing has, like a showing up in the battery meter or whatever. Like, so
⏹️ ▶️ John I’ll be interested to see if that’s true, but that’d be great. Because there’s gonna be a ton of Qi 2 stuff out there.
⏹️ ▶️ John Qi 2 can charge as fast as MagSafe now. There’s no, I don’t think MagSafe got a boost to be ahead of it again.
⏹️ ▶️ John And it will be, you know, industry standard. And if there’s iOS 17 integration, so you could actually see the battery
⏹️ ▶️ John level of your battery pack or whatever, that’s gonna be great. But yeah, Apple’s accessories that used to have lightning,
⏹️ ▶️ John both of those things you described, the battery pack and the two-in-one charger thing, They both have lighting connectors.
⏹️ ▶️ John They did not get replaced with USB-C ones, but the lighting ones did go away. So are they going away because they’re about
⏹️ ▶️ John to be replaced by USB-C one? Or are they just going away because they’re going away because once
⏹️ ▶️ John Chi 2 stuff comes out, Apple doesn’t feel like they can try to make a battery pack because people will just buy Chi 2 ones. And
⏹️ ▶️ John like Apple’s, if this is true about Chi 2 having OS integration, the
⏹️ ▶️ John one of the biggest advantages of buying an Apple battery thing, that OS integration goes away. So
⏹️ ▶️ John maybe Apple feels like they can’t compete anymore, but we’ll see.
Buying plans
⏹️ ▶️ Casey That’s it. That’s your event. So, before we go, Marco, what are you buying?
⏹️ ▶️ Marco Definitely the 14, or sorry, geez, the 15 Pro for
⏹️ ▶️ Marco myself, 256. Tiff’s getting the Pro Max, as she always does. What color? What color?
⏹️ ▶️ Marco I think I’m going to go the gray. And I don’t mean
⏹️ ▶️ Marco that as a joke. The titanium, like the natural one, where like the back is just medium gray
⏹️ ▶️ Marco and the titanium looks kind of light titanium. I think that’s what I’m going for. It’s
⏹️ ▶️ Marco either going to be that or the light one, but probably the natural gray. I’ve also ordered a Series 9
⏹️ ▶️ Casey Matthew Trenton Fair enough. Did you get the big Apple Watch this time or the little watch? Jared
⏹️ ▶️ Marco Polin I got the big one that’s not the Ultra.
⏹️ ▶️ Casey Matthew Trenton Yeah, yeah,
⏹️ ▶️ Casey, Marco sorry. Jared Polin Yeah, the 45 millimeter, yeah. Matthew Trenton
⏹️ ▶️ Casey Yeah, yeah, yeah. You’re answering the question I was asking. Okay, cool. John, what are you… you said Tina
⏹️ ▶️ Casey did buy a watch already, is that
⏹️ ▶️ John So she got a watch she’s getting the gold stainless because that’s what she likes for appearances I wish she
⏹️ ▶️ John didn’t because it’s so much more expensive. But nevertheless, there you have it. She’s getting the small size
⏹️ ▶️ John Uh, she’s gotten a lot of these why we were going through like we’re gonna do some trade-ins or whatever because our
⏹️ ▶️ John One of our children is not accepting watch hand-me-downs anymore because she just doesn’t want to wear watches anymore So like well
⏹️ ▶️ John fine, we’ll start trading these suckers in we’ll get some money for them before they become worthless Which happens so fast with the apple watch.
⏹️ ▶️ John, Marco god Yeah, so fast
⏹️ ▶️ Marco not much money for them either like the Apple watches have horrendous trade-in values.
⏹️ ▶️ John Yes It’s very bad, but it’s better than zero dollars anyway But they’re all they’re all the small size whatever
⏹️ ▶️ John the 41 and honestly if I started wearing one again I was like oh you don’t even have an Apple watch like you kidding I have my
⏹️ ▶️ John pick of Apple watch I
⏹️ ▶️ John, Casey could just go grab last year’s model at any time and it’s
⏹️ ▶️ John the small one and I Think that’s the one I would prefer. But anyway, she’s getting that she debated a lot about the bands.
⏹️ ▶️ John We didn’t talk about the the new, what are they called? The sport bands, the ones made of
⏹️ ▶️ John the plasticky whatever stuff. The new ones they have have flecks of other color in them, so instead
⏹️ ▶️ John of being solid color, and that’s being pitched as like, oh those flecks? Those are ground
⏹️ ▶️ John up old watch bands. Like they’re basically recycling them by grinding them up into a bunch of little aggregate material
⏹️ ▶️ John and then flecking those into the new bands for an aesthetic appearance, but also to reuse
⏹️ ▶️ John old ones. I’m not sure how much of that I’m misremembering or how much is but they certainly
⏹️ ▶️ Marco do look yeah that is what they said I and I think those those look kind of cool I don’t
⏹️ ▶️ Marco love any of the color pairings they’ve made though uh like I think I think one thing that I would like a lot
⏹️ ▶️ Marco actually would be like a black and white one like a white band with like a bunch of black flex and I think that would look really cool
⏹️ ▶️ John think the problem is they can’t get uniform colored flex because it’s ground up random piles of
⏹️ ▶️ John, Marco watch oh excuse me
⏹️ ▶️ Marco midnight flex then
⏹️ ▶️ John yeah no no but like all having all the flex be the same color is what what I’m saying. I don’t know if they’re color
⏹️ ▶️ John sorting the flex, but yeah. But anyway, she was considering that, but I think she ended up picking one of the
⏹️ ▶️ John woven things or whatever. So she has, she’s getting that with cellular because she uses that. And so that
⏹️ ▶️ John means there’ll be a series eight that is now rotating into the hand-me-down pile.
⏹️ ▶️ John And she, it’s her year for the phone. And so she did go max a couple of years. I think
⏹️ ▶️ John she, I think the last time she got a big phone, she like dropped it and shattered it twice. And she blames that on and that being big,
⏹️ ▶️ John I’m not sure if that’s true, but evidence shown that she has not dropped it since going back to normal size phones. So she’s getting a 15
⏹️ ▶️ John Pro and she’s getting it in natural because I’m trying to make a, you make me
⏹️ ▶️ John feel like a natural woman thing, but I can’t figure it
⏹️ ▶️ John The natural, there’s such a smart move there, but it’s like, this is the natural color of titanium. It’s like, well,
⏹️ ▶️ John whether it is or isn’t, that’s what we’re doing. And like in practice, it seems like the, you know,
⏹️ ▶️ John I would call it, it’s the medium gray, right? But it looks a little bit warm. Doesn’t it seem
⏹️ ▶️ John like a little bit warm? Yeah. Like it’s not, you know, there’s a little bit of a reddish shift to it.
⏹️ ▶️ John And you know, she’s gonna use a case on her or whatever, but this is part of her calculus was like, you know, you do
⏹️ ▶️ John see that camera showing through and she wanted to get like a mulberry colored one
⏹️ ▶️ John of the fine woven cases. And if you’re gonna get colorful cases, she has purple cases, pink cases or whatever.
⏹️ ▶️ John It’s nice to have a phone that’s neutral. And I just said that this one is warm and not neutral, but I think it will go well. So
⏹️ ▶️ John she’s getting natural titanium and we’ll never see it because it’ll be in a case. She also is getting the matching wallet thing. She’s become a
⏹️ ▶️ John proponent of the magnetic wallet thingy as well. Oh, did they update those
⏹️ ▶️ Marco with fine woven? I didn’t see those.
⏹️ ▶️ John Yeah, well, yeah, because she finds all the accessories and like,
⏹️ ▶️ John, Marco oh, I get this, it matches. Yeah, so
⏹️ ▶️ John she’s getting that too. They’re very expensive. And then also the battery that Casey bought, she bought
⏹️ ▶️ John that too and she likes it, but there’s no new one for her to buy. So she’s, I guess, could keep using
⏹️ ▶️ John her old one and keep charging it with lightning. But yeah, that’s.
⏹️ ▶️ Marco Well, first of all, I would expect that’s gonna come back at some point. They probably just aren’t ready yet with it.
⏹️ ▶️ John That’s the question though. Does Apple feel like they have nothing more to contribute here because if Chi 2 has OS integration
⏹️ ▶️ John then Why do you get the Apple one?
⏹️ ▶️ Marco No, well, I mean they make lots of it like other people make phone cases You know Apple
⏹️ ▶️ John like the Apple usually has something to add or they’re not twice the price because that Is that that for like the milliwatt
⏹️ ▶️ John hours or whatever? Milliamp hours that it was so expensive
⏹️ ▶️ Marco on paper You should never buy it But the reality is the reason people bought it and actually we have one floating around my house, too
⏹️ ▶️ Marco The reason why is because they’re nicer in certain ways. Like it’s not nicer
⏹️ ▶️ Marco from tech specs perspective. It’s nicer looking, it’s nicer feeling, it’s nice and small, and
⏹️ ▶️ Marco it has the nice integration with the phone in different ways. You know, showing the battery level on the
⏹️ ▶️ Marco, John phone. So the idea is
⏹️ ▶️ Marco that Qi 2 is gonna have that too. Maybe, but you know, I’m guessing Apple will make another one
⏹️ ▶️ Marco that we just, it just isn’t ready. Yeah, I mean,
⏹️ ▶️ John I think they should, because again, if you just want to find a nice one, it’s not gonna blow up in your pocket or whatever. Like you want to find a company that
⏹️ ▶️ John you think is doing good quality control, that they’re all gonna be the same. Like I think they should make one. Oh no,
⏹️ ▶️ John Marif wants to just message me to remind me that she also got the new AirPods. Which I feel like is a triumph of her holding
⏹️ ▶️ John off. She’s always like, oh my AirPods are being a little bit weird or whatever. I’m like, they’re gonna come out with moons, don’t worry. And then when
⏹️ ▶️ John the twos came out, she’s like, ah, mine are probably fine. I’m like, all right, you can probably hold off a little bit longer, but now is
⏹️ ▶️ John the time to buy because it’s really important for her to get them so they integrate that low latency audio with the Vision Pro, right?
⏹️ ▶️ John, Casey Absolutely, yeah. She’s
⏹️ ▶️ Casey, Marco oh goodness.
⏹️ ▶️ Casey All right, so for us, Erin is going to be getting
⏹️ ▶️ Casey a new 15 Pro of unknown color. I haven’t had a chance to talk to her about
⏹️ ▶️ Casey it. I don’t think she really cares that much since she is also immediately going to be putting it in a
⏹️ ▶️ Casey case. I don’t know what, because I think she’ll probably tell me
⏹️ ▶️ Casey just choose because I don’t care. And I honestly don’t know what I’m gonna choose for her. And I don’t remember what size
⏹️ ▶️ Casey she has either in terms of capacity. I would think that she’s probably on a 256 I’ll probably just do that again,
⏹️ ▶️ Casey but I’ll look at her usage and whatnot. For me, I think it’s time.
⏹️ ▶️ Casey I think I’m gonna do the Max phone. I think I’m probably going to regret it. I think it’s happening, because I want that
⏹️ ▶️ Marco Hey, it’ll be good for the show. When you get it and when you hate it, it’ll be good for
⏹️ ▶️ Marco, Casey the show. That’s exactly
⏹️ ▶️ Casey it. I am so not confident
⏹️ ▶️ Casey, John that I’ve been
⏹️ ▶️ Casey genuinely kicking around the idea of buying a third phone with
⏹️ ▶️ Casey the expectation that I might need to return the Max and I would buy
⏹️ ▶️ Casey a second 15 Pro as my backup and then return whatever one I don’t end up keeping.
⏹️ ▶️ Casey I’m not, I don’t currently plan to do that, but I strongly kicked around the idea.
⏹️ ▶️ John I mean, you can do that in serial instead of in parallel. I’m not sure you need to have them both going at the same
⏹️ ▶️ John, Casey time. That’s
⏹️ ▶️ Casey exactly, but I plan to get a 15 Pro Max. Actually, as we were recording the most recent
⏹️ ▶️ Casey episode of Analog, which came out a few days ago, Mike kind of guilted and kind
⏹️ ▶️ Casey of encouraged me to get a pop socket, which I’ve also never had before.
⏹️ ▶️ Casey So this is still in box because I’m not sure if I’m going to need it or not. Why don’t you get a keyboard case for your phone? Yeah, right.
⏹️ ▶️ Casey Exactly. It’s going to be big enough. I might as well. So I have a pop socket in
⏹️ ▶️ Casey hand, literally in my hand right now that I’ve not opened, but I can if I think I’d need it. I’m going
⏹️ ▶️ Casey to get the blue. What is the Pacific blue fine woven case with it? This is going
⏹️ ▶️ Casey to going to be a very expensive September between St. Jude and this. But I am
⏹️ ▶️ Casey genuinely kind of excited or actually really excited to try the Maxphone even though I do think they are
⏹️ ▶️ Casey preposterously oversized, even though I will always and forever make fun of Mike for his diehard love of the
⏹️ ▶️ Casey Pro, or excuse me, the Maxphones and Plus Club before it. I’m excited to try
⏹️ ▶️ Casey it and it wouldn’t surprise me at all if I end up saying, nope, this ain’t for me and it goes back within
⏹️ ▶️ Casey the first couple of weeks. But I’m excited to give it a shot. And
⏹️ ▶️ Casey I’m really excited about the 5X camera. Again, who knows what will come? Maybe
⏹️ ▶️ Casey it’ll end up that I don’t like the camera and or I don’t like the size of the phone. But
⏹️ ▶️ Casey I often use the 3X camera and I often wish it was more.
⏹️ ▶️ Casey I really, really wished it was 4X or 5X or 6X or what have you. And so I’m really looking
⏹️ ▶️ Casey forward to having a longer throw. I mean, that’s probably not the right turn of phrase, but
⏹️ ▶️ Casey a longer throw camera on on my phone. I’m really looking forward to it and like Marco said
⏹️ ▶️ Casey jokingly, but also not jokingly, it’ll make for good content on the show. If nothing else, because neither Aaron
⏹️ ▶️ Casey nor I has ever gone plus or Max club before
⏹️ ▶️ Casey, John and so great. This is one yeah. This is gonna be how long before he breaks this.
⏹️ ▶️ Casey Well, that’s why I’ve got the damn pop
⏹️ ▶️ Marco socket. I would maybe get apple care on that.
⏹️ ▶️ Casey, John because I should get some new pants to well. The thing is, is that they’ll
⏹️ ▶️ Casey A couple of phones that I had AppleCare on, I shattered. So my timing was excellent, but it’s
⏹️ ▶️ Casey almost a self-fulfilling prophecy, right? So in any case, that’s the plan, and I will
⏹️ ▶️ Casey be ordering Friday morning, and hopefully I will enjoy what I’ve done, but we shall see.
⏹️ ▶️ Marco Yes, for reference, the yellow 14 Plus that I have here for testing, I have occasionally tried,
⏹️ ▶️ Marco let me put the 14 Plus in my pocket and walk around the house for a couple hours with that as my phone.
⏹️ ▶️ Marco I’ve never lasted more than an hour. Because it’s just so big. And it’s lighter,
⏹️ ▶️ Marco it’s substantially lighter being the non-pro series. It’s just too big for me,
⏹️ ▶️ Marco I can’t do it. But hey, more power to those of you who can.
⏹️ ▶️ Casey Well, and that’s the thing. That’s the thing is that I think if in a couple hours of use, I’m gonna friggin’ hate
⏹️ ▶️ Casey it. But I hope, I hope that after a week or so,
⏹️ ▶️ Casey I’ll have adjusted. But we’ll see, maybe, this might be hilarious.
⏹️ ▶️ Marco And you will adjust, you know, but like you will adjust to to a certain plateau
⏹️ ▶️ John get used to anything even torture.
⏹️ ▶️ Casey Wow, and a certain somebody from inside the Syracuse a household has just sent me a text saying I dropped my
⏹️ ▶️ Casey large phone less than two weeks after getting it get Apple care. She has a very good
⏹️ ▶️ Marco You’re going to last two hours and finally I will end with when I asked if
⏹️ ▶️ Marco what color phone she would like me to order for her on minute zero. I showed her the pictures
⏹️ ▶️ Marco of the colors and she said, those colors make me sad.
⏹️ ▶️ John They do look like a rainy day. They do.
⏹️ ▶️ Marco So yeah, she still has not decided which color to get because she hates all of them. And then I sent her
⏹️ ▶️ Marco the link to Apple’s cases because she gets like a silicone case every year. And her response to the
⏹️ ▶️ Marco case colors was, bleh.
⏹️ ▶️ John She doesn’t like mulberry? My wife is big on the mulberry. Loves it if that’s what it’s called. whatever
⏹️ ▶️ John, Marco is. I think that’s right.
⏹️ ▶️ Marco Yeah, yeah. No, Tiff’s not a purple person unfortunately because they’ve had some good purples in recent years. But
⏹️ ▶️ Marco yeah, anyway. Thanks to our sponsors this episode, Collide and Clean Email.
⏹️ ▶️ Marco And thanks to our members who support us directly. You can join us at atp.fm slash
⏹️ ▶️ Marco Thanks everybody. Good luck with your ordering and we will see you next week.
Ending theme
⏹️ ▶️ John Now the show is over,
⏹️ ▶️ Casey they didn’t even mean to begin Cause it was accidental,
⏹️ ▶️ Casey oh it was accidental John didn’t
⏹️ ▶️ John do any research, Margo and Casey wouldn’t let him Cause it was accidental,
⏹️ ▶️ Casey it was accidental And you can find the show notes
⏹️ ▶️ John at atp.fm And if you’re into Twitter,
⏹️ ▶️ Marco can follow them at C-A-S-E-Y-L-I-S-S
⏹️ ▶️ Marco So that’s Casey Liss, M-A-R-C-O-A-R-M-E-N-T
⏹️ ▶️ Marco Marco Armin, S-I-R-A-C-U-S-A-C-R-A-Q-U-S-A
⏹️ ▶️ John It’s accidental, they didn’t mean
⏹️ ▶️ John to Accidental, check podcast
What color is Marco’s car?
⏹️ ▶️ Casey Alright, let’s do something different for an after show. Marco, do we have any
⏹️ ▶️ Casey sort of Rivian updates that you would like to share?
⏹️ ▶️ Marco I have the most important update possible, which is follow up on what
⏹️ ▶️ John We keep trying to figure it out.
⏹️ ▶️ Casey sure where to go with this, but okay, tell me more.
⏹️ ▶️ Marco I have the most important follow up that I can have on this. The most important reference
⏹️ ▶️ Marco object there is to refer to. Look in the slack. Ahahahahahahahahaha!
⏹️ ▶️ John not sure the lighting is right to really capture it, but yeah, this is- I mean, so here’s the thing about the
⏹️ ▶️ John, Casey t-shirt- Slow down,
⏹️ ▶️ Casey slow down! Nobody knows what we’re looking at. This is why we don’t do video.
⏹️ ▶️ Marco So, I- I have a picture taken with my good camera, John, for your white balance concerns.
⏹️ ▶️ Marco Uh, a picture of the gold, hypercritical t-shirt,
⏹️ ▶️ Marco sitting on top of my yellow, Rivian hood. Right before it got very dirty in a rainstorm.
⏹️ ▶️ Marco So this is the last moment of its factory cleanness. This
⏹️ ▶️ Marco is how my car color compares to a Hypercritical shirt. And actually,
⏹️ ▶️ Marco it compares fairly well. It’s a very similar overall color. The car color is
⏹️ ▶️ Marco a little bit desaturated version and a little bit lighter than the shirt.
⏹️ ▶️ John It’s got a little bit of brown, more brown in it. Yeah, again, your car is a chameleon it changes color
⏹️ ▶️ John depending on what light it’s in. But a lot of people are sending me pictures of these because like the gold shirts are arriving
⏹️ ▶️ John and that’s like the sort of signature color. And one thing that I have learned, I mean, this is obvious if you think
⏹️ ▶️ John about it, but it’s really highlighted when people show pictures is they show here’s my five-year-old shirt and here’s the replacement.
⏹️ ▶️ John That gold does not stay looking like that for five years. Right, kind of like your car, although hopefully your car
⏹️ ▶️ John holds up better than a T-shirt, but you put the thing through the wash for five years and it does not look that gold. So
⏹️ ▶️ John you should, five years from now, If you still have that shirt and it hasn’t been shredded or destroyed, put it on top
⏹️ ▶️ John of your car then and see if it changes. Because yeah, when you buy new clothing, especially brightly colored clothing,
⏹️ ▶️ John boy, it looks so bright when it’s new, but a few trips through the wash, especially if you’re not particularly careful
⏹️ ▶️ John about, uh, washing your colors and keeping them bright, bright, bright, like in the detergent
⏹️ ▶️ John commercials that I just assume still run on television, but I never see, uh, yeah, they fade. And I hope,
⏹️ ▶️ John I hope your car doesn’t fade, but cars fade too. That’s why when, if you, you know, get an older car into an
⏹️ ▶️ John accident and have to get something repainted, and they’re like, we’ll get the color right from the factory. Yeah, you usually don’t wanna do that
⏹️ ▶️ John because your car is no longer the color it was when it came from the factory, especially if it was a super duper bright