343: The Stand Is Your Hand12 Sep 2019
iPhone 11, iPhone 11 Pro, Apple Watch Series 5, and our impressions of the event.
- Please donate to St. Jude Childrens Research Hospital
- Apple September Event
- New York Times Op-Ed
- Halo at MacWorld 1999
- Opening Video
- See Trailer
- Upgrade #262: The Skyskrapers of Camera Bump City
- Dear Apple: Face to Face — Apple Watch
- New Apple Health Studies
- Apple Watch Series 4 Unboxing
- WiFi 6
- Ben Thompson's take, including cost
- Squarespace: Make your next move. Use code ATP for 10% off your first order.
- Fracture: Photos printed in vivid color directly on glass. Get 10% off your first order.
- Mack Weldon: Reinventing men’s basics with smart design, premium fabrics, and simple shopping. Get 20% off your first order with code ATP.
- Donate to St. Jude
- Not Follow-Up
- Overall feelings
- Game demos
- Sponsor: Mack Weldon (code ATP)
- Opening video
- Apple Arcade
- Apple TV+
- iPad (7th-gen, 10.2”)
- Sponsor: Fracture
- Apple Watch Series 5
- Sponsor: Squarespace (code ATP)
- iPhone 11
- iPhone 11 Pro
- Ending theme
- Really, give to St. Jude
⏹️ ▶️ Marco Unfortunately, my bell is broken. Here, I’ll show you. Is that euphemism?
⏹️ ▶️ Marco I wish. No, so… So, this is just hitting the
⏹️ ▶️ Marco, Casey top. Oh, yeah, yeah. You can see
⏹️ ▶️ Marco it’s kind of rattly. I can loosen it a little bit. See, it gets all rattly. Like,
⏹️ ▶️ Marco, Casey I took it apart earlier to
⏹️ ▶️ Marco try to figure it out, but I think the transport to and from the beach is
⏹️ ▶️ Marco finally what killed it after… I mean, I got this bell in, jeez,
⏹️ ▶️ Marco I mean, when was the file system ding in the keynote?
⏹️ ▶️ Casey Oh, I know, forever ago? I mean, this show has been going effectively forever. It’s a miracle we haven’t been kicked off the
⏹️ ▶️ Marco It was in San Francisco, which is how we know. Hey, John, we’re live.
⏹️ ▶️ John Skype is not my friend. So,
⏹️ ▶️ John you recording? Because we are. Yeah. Yeah, I think I have everything sorted out.
⏹️ ▶️ Casey that’s not ominous at all. Oh,
⏹️ ▶️ Marco okay? Yeah, you sound, I mean, from here, yeah.
Donate to St. Jude
⏹️ ▶️ Casey Okay, so this is one of the most popular slash important
⏹️ ▶️ Casey question mark shows of the year because we’re going to recap the Apple event that happened yesterday
⏹️ ▶️ Casey as we record. But this is also one of the most important shows of the year because
⏹️ ▶️ Casey even though ATP is not officially part of RelayFM, we are basically part of RelayFM. And
⏹️ ▶️ Casey because of that, we are jumping on the RelayFM bandwagon for St. Jude. So
⏹️ ▶️ Casey September is Childhood Cancer Awareness Month and our dear friend, Stephen Hackett,
⏹️ ▶️ Casey who is one of the co-founders of RelayFM, his eldest son
⏹️ ▶️ Casey has battled childhood cancer for his entire young life. And thankfully for their entire
⏹️ ▶️ Casey family, they live in Memphis, Tennessee, which is where St. Jude is. And St. Jude
⏹️ ▶️ Casey is a children’s research hospital that has helped push the overall childhood
⏹️ ▶️ Casey cancer survival rate from 20% to more than 80% in 50 years. And
⏹️ ▶️ Casey the thing is that they don’t charge the families that see them a dime.
⏹️ ▶️ Casey And that often includes like flying the families to Memphis and not in a FedEx box, mind
⏹️ ▶️ Casey you. They actually put them in a regular plane and fly them to Memphis to get treatment in some cases.
⏹️ ▶️ Casey It is incredible the things that St. Jude does and
⏹️ ▶️ Casey it does it by just depending on donations from people like the three of
⏹️ ▶️ Casey us and like you, our beloved listeners. So Relay has decided
⏹️ ▶️ Casey that last year, what was the goal? Like 50 grand I think or something like that that they tried to raise in September?
⏹️ ▶️ Casey It was something along those lines. And this year Relay is pushing for $75,000 raised in the month of September. As
⏹️ ▶️ Casey we record this, they are $75 shy of $60,000. So I expect by the end
⏹️ ▶️ Casey of this recording, I would like to see that $60,000 number hit, please, those of us who are listening live.
⏹️ ▶️ Casey That being said, they’re trying to get $75,000. If you listen to this entire program
⏹️ ▶️ Casey and then drop a thousand plus dollars on a new iPhone, you can send $10 to
⏹️ ▶️ Casey St. Jude, maybe 50, maybe 100, maybe even another thousand dollars.
⏹️ ▶️ Casey So any amount will help. And this is near and dear to all three of our hearts.
⏹️ ▶️ Casey We really would appreciate it if you could scrape together any amount of money and please give it to St.
⏹️ ▶️ Casey Jude. So you can go to, and how fancy is this? You
⏹️ ▶️ Casey can go to stjude.org.org.atp. That’s S-T-J-U-D-E.org.org.atp.
⏹️ ▶️ Casey and we will get lumped in with the relay money, except we will, I guess, be somewhat special because
⏹️ ▶️ Casey it’s somehow attributed to us as well. Who knows? It’s not a competition because all that matters is we get these kids money. So,
⏹️ ▶️ Casey or the doctors, I should say. So anyways, stdew.org slash ATP, please, if you’re buying
⏹️ ▶️ Casey a thousand plus dollar iPhone, I bet you can afford 10 bucks for
⏹️ ▶️ Casey childhood cancer. Or perhaps if you’re buying a five to $10 Starbucks coffee, like Marco
⏹️ ▶️ Casey does every day, I bet you could just skip the coffee one day and go to stju.org.atp.
⏹️ ▶️ Marco I’m gonna go even further. I’m gonna say, and I think first of all, man, I was so mad
⏹️ ▶️ Marco when I heard John’s pitch for this on RecDiffs this
⏹️ ▶️ Marco, Casey past week. Oh, I haven’t heard
⏹️ ▶️ Marco it, I haven’t heard it. It was so good and I was so frustrated that I didn’t think of it and that he did it before we got a chance
⏹️ ▶️ Marco to. But as John loves, I will summarize him poorly.
⏹️ ▶️ Marco The gist of it was basically like, Like, you know, there’s, it’s hard to even
⏹️ ▶️ Marco imagine, for those of us who have not, you know, been faced with having
⏹️ ▶️ Marco one of our children have cancer. Like, that’s a horrible thing to put a family and a child through.
⏹️ ▶️ Marco And the amazing thing about St. Jude, as you touched on a minute ago, Casey, is that
⏹️ ▶️ Marco they treat children with cancer, but they don’t charge the families any money.
⏹️ ▶️ Marco They pay for it with things like this. And to have this horrible thing that you have
⏹️ ▶️ Marco to deal with as a family, to also have a financial burden on top of that is horrendous.
⏹️ ▶️ Marco It’s the reality of our American medical system, unfortunately, that you have to
⏹️ ▶️ Marco be faced with massive financial ruin in order to get your kid life-saving treatment, but that’s
⏹️ ▶️ Marco the reality we live in. So to have something like St. Jude where you’re fighting through this
⏹️ ▶️ Marco horrible time and they they just take away this giant concern that you would otherwise have
⏹️ ▶️ Marco to deal with. That is such a big deal. It’s so life-changing
⏹️ ▶️ Marco and so just merciful and graceful for the people who have to go through this. It is incredibly meaningful. And
⏹️ ▶️ Marco so we are about to talk for two hours about how amazing it is that
⏹️ ▶️ Marco these thousand-dollar-plus products—by the way, multiple thousand-dollar-plus products—are 20% better than they
⏹️ ▶️ Marco were last year, and how we’re all going to upgrade
⏹️ ▶️ Marco to them. Even though we don’t need them, our phones work fine and we’re going to upgrade anyway. And I have a feeling, you know, based
⏹️ ▶️ Marco on our listenership, a large portion of you out there are in a similar situation where
⏹️ ▶️ Marco a large portion of you out there are going to replace a phone
⏹️ ▶️ Marco or a watch that doesn’t really need to be replaced. It still works,
⏹️ ▶️ Marco but the new shiny just came out and you’re going to go buy it. And that’s great. I’m one of you. I’m going to go buy it too,
⏹️ ▶️ Marco but I’m going to say, don’t give them $10. If you’re one of these people who can afford to replace
⏹️ ▶️ Marco a perfectly working phone because the new one is shiny and better, I honestly think give them a minimum
⏹️ ▶️ Marco of $100. You can do it. If you’re listening to this show, you are disproportionately
⏹️ ▶️ Marco likely to be one of these people. And look, if you can’t afford it, I understand. That’s fine, I understand completely. But
⏹️ ▶️ Marco many of our listeners can, I know that. And so if you can afford a new phone
⏹️ ▶️ Marco or a new watch next week or whenever these things ship whenever you get your hands on them, you can
⏹️ ▶️ Marco probably afford $100 to St. Jude. So I’m going to say throw in at least $100. That’s my
⏹️ ▶️ Marco command to our audience.
⏹️ ▶️ Marco, John Your command? Yep. Very commandeering.
⏹️ ▶️ John I thought Casey’s pitch was much better than any of mine. I took two
⏹️ ▶️ John, Casey on rectips. I
⏹️ ▶️ John tried to do it one week and then the second week I came back and tried to do it again. I think you two have covered it well.
⏹️ ▶️ John We’d like to see this number go up. Please give generously. Indeed.
⏹️ ▶️ Casey All right, with that out of the way, I have a little bit of follow up with regard to SiriusXM, which I
⏹️ ▶️ Casey, John know everyone-
⏹️ ▶️ John There’s no follow up on Apple event shows. What are you
⏹️ ▶️ Marco No, come on. It’s brief. It’ll be
⏹️ ▶️ Marco, John quick. No, Casey.
⏹️ ▶️ Marco John just said no follow up. Don’t touch
⏹️ ▶️ Marco, Casey it. We never do
⏹️ ▶️ Casey, John event shows. That’s true.
⏹️ ▶️ Casey All right, I’m walking away. I’m walking away. All right, we’ll
⏹️ ▶️ Casey, John save for next week. I
⏹️ ▶️ John don’t know why. What even made you think you were doing it? You just leave it there for next week.
⏹️ ▶️ John, Casey What were you thinking, Casey? Geez. It’s
⏹️ ▶️ John so little. We’ve only been doing this show for seven years. We don’t do follow
⏹️ ▶️ John, Casey up on events.
⏹️ ▶️ Casey Oh my God. All right. Fine. I was going to
⏹️ ▶️ Casey, John make people wait. What was it about it anyway?
⏹️ ▶️ Casey It was funny! It was funny! That’s why I
⏹️ ▶️ Casey, Marco Too bad, can’t
⏹️ ▶️ Marco, Casey years. You’re
⏹️ ▶️ Casey going to have to wait. You’re going to have to wait, listeners. Let it be known this is going to be a funny anecdote. You’re going to have to wait a
⏹️ ▶️ Casey Okay, so there was an Apple event, guys, and I think I
⏹️ ▶️ Casey liked it, but I don’t think I’m supposed to if you read the New York Times.
⏹️ ▶️ Casey, Marco I thought it was a pretty good event.
⏹️ ▶️ Casey Like yeah, the game demos stank, and I’d like to obviously just get
⏹️ ▶️ Casey an overview real quick. The game demos, whatever, not really for me. I thought that the retail
⏹️ ▶️ Casey update being at the end was a little weird, but ultimately probably for the best, especially since it was quick.
⏹️ ▶️ Casey The hardware seems real good. Again, we’ll dive in into more detail in just a moment.
⏹️ ▶️ Casey I have already spent hundreds of dollars on new Apple watches for Aaron and myself because we’re both
⏹️ ▶️ Casey rocking Series 3 watches. We both like our watches, but we are both ready for new watches. So
⏹️ ▶️ Casey we are already like almost $1,000 in the hole on watches and
⏹️ ▶️ Casey we haven’t even bought phones yet. So this is going to be a very expensive fall for the List family. We are also on
⏹️ ▶️ Casey iPhone 10s. We did not get any new hardware last year because we were good little boys and girls who had
⏹️ ▶️ Casey just quit their jobs. So anyway, point is, I thought the event was pretty good. I liked
⏹️ ▶️ Casey that it wasn’t two plus hours. It also makes me think that maybe some things were missed,
⏹️ ▶️ Casey but you know, that’s okay. I thought it was mostly paced reasonably well,
⏹️ ▶️ Casey and I thought it was pretty good all told. Marco, let’s start with you. Just overall,
⏹️ ▶️ Casey you know, macro level impressions.
⏹️ ▶️ Marco I mean, I think, you know, there’s things that I’m going to nitpick, like the game demos, you know, we’ll get to
⏹️ ▶️ Marco that in a few minutes. But, uh, but ultimately I think the, the complainants
⏹️ ▶️ Marco in the press are being unreasonable for the most part or,
⏹️ ▶️ Marco or, and, or they are acting like aspects of this are new when they’re not new.
⏹️ ▶️ Marco Apple did two major product revisions here, you know, the iPhone and the watch and the iPad was
⏹️ ▶️ Marco minor, but you know, they did two major product revisions here. Uh, The iPhone was
⏹️ ▶️ Marco about the same magnitude of update that it usually is, not
⏹️ ▶️ Marco earth shattering, but good. You know, there are some nice improvements, nice, you know, iterative improvements and,
⏹️ ▶️ Marco you know, things that we’re all gonna want. So that’s good. And the
⏹️ ▶️ Marco watch, while it didn’t have a ton of improvements, had one really big one.
⏹️ ▶️ Marco So that’s really good. And that really big one was something that we didn’t think we would get for a long time, if ever.
⏹️ ▶️ Marco I would say overall, product-wise, it was actually a pretty straight
⏹️ ▶️ Marco down the middle decent keynote. I don’t know what everyone’s complaining about product-wise except that everyone’s
⏹️ ▶️ Marco saying, oh, they should’ve done more or should’ve been more, these products are boring, whatever. But you know what? If you look at,
⏹️ ▶️ Marco these are mature product categories for the most part now. You don’t get a ton of earth-shattering change
⏹️ ▶️ Marco anymore. You get occasional earth-shattering stuff, which people, by the way, promptly
⏹️ ▶️ Marco forget about and then expect it again the next time and every time after that. But this was,
⏹️ ▶️ Marco I think, a solid down-the-middle event. It was not great, it was not bad, it was right down the middle, it was
⏹️ ▶️ Marco fine. The problem, though, is that people expect Santa Claus every
⏹️ ▶️ Marco event and every year. And that’s just, you know, it’s not, every year is not gonna be the original iPhone
⏹️ ▶️ Marco keynote. Every year is not gonna be the original, or like some big innovative thing, although there
⏹️ ▶️ Marco might be this weird AR thing later, but we’ll see where that goes. But on the other hand, I think where
⏹️ ▶️ Marco the complaints are valid, the events really are pretty low
⏹️ ▶️ Marco on personality and humanity. You can see how incredibly
⏹️ ▶️ Marco scripted and rehearsed and rigid they are. They really feel
⏹️ ▶️ Marco more and more just like commercials by boring people as the years
⏹️ ▶️ Marco go on. And I think that is a totally valid criticism of these
⏹️ ▶️ Marco events. really do just feel like commercials, and they’re slow, and the formula
⏹️ ▶️ Marco is kind of stale, and they are super painful at times
⏹️ ▶️ Marco when certain people maybe aren’t the best presenters, and it’s super awkward, or you’re sitting through some boring
⏹️ ▶️ Marco demo. Those are all valid complaints that really make them feel like dull,
⏹️ ▶️ Marco corporate event meetings. And with one exception, which I’ll get to in a moment, this has really
⏹️ ▶️ Marco been happening for such a long time now I don’t know why you would start complaining about it now.
⏹️ ▶️ Marco The events have been heading in this direction for years. They’ve been for years going towards
⏹️ ▶️ Marco boring, long, formulaic commercials by boring people on the stage.
⏹️ ▶️ Marco Anybody who’s criticizing that now, you haven’t been paying attention. However, there is this one aspect. It kind
⏹️ ▶️ Marco of makes me uneasy. I don’t know when this started. I don’t know if it’s a difference
⏹️ ▶️ Marco in seating or if it’s a difference in how the audience is mic’d and
⏹️ ▶️ Marco mixed with the audio, but in recent events, Apple
⏹️ ▶️ Marco has been basically packing the seats with retail employees.
⏹️ ▶️ Marco I don’t know how exactly it works, but not everyone in these events is press.
⏹️ ▶️ Marco There’s a large number of retail employees that get to sit in the audience. Apple retail
⏹️ ▶️ Marco employees are trained and selected for how much they cheer
⏹️ ▶️ Marco for everybody make everyone feel good when you’re coming into the store and all that stuff. And people, the
⏹️ ▶️ Marco WBDC staff was also very much significantly augmented by retail employees who themselves
⏹️ ▶️ Marco were again like selected for like how much they would cheer for everyone. That’s why like people like they would cheer for you walking down the
⏹️ ▶️ Marco stairs and cheer for you going into sessions and every… And at the events you have what
⏹️ ▶️ Marco seems like similar selection of retail employees where they are just
⏹️ ▶️ Marco incredibly happy and applauding hugely like outrageously
⏹️ ▶️ Marco strongly at everything and everyone on stage and because they’re retail
⏹️ ▶️ Marco employees it’s like well it doesn’t feel genuine it feels like their plants in the audience
⏹️ ▶️ Marco and I know some of them really are genuinely excited I’m sure but because they are retail employees and because they are cheering
⏹️ ▶️ Marco so loudly and because they’re cheering totally for their bosses who were on stage
⏹️ ▶️ Marco it feels disingenuous and that part of the way these audiences
⏹️ ▶️ Marco and and the way the sound is mixed and wherever they’re sitting, whatever it is, whatever is making this so prevalent, it’s kind
⏹️ ▶️ Marco of creepy to me. It makes it seem like I’m at almost like a cult event. And I know
⏹️ ▶️ Marco that’s like a touchy word for Apple fans, because people who aren’t Apple fans accuse us of being in a cult just by liking Apple stuff.
⏹️ ▶️ Marco But it really does feel kind of like a cult event when you have a large number of people just
⏹️ ▶️ Marco screaming and yelling with massive applause for things that maybe don’t fully deserve that level of enthusiasm.
⏹️ ▶️ Marco And it just feels kind of fake and forced and corporate and weird.
⏹️ ▶️ Marco So I would hope that they can somehow adjust that balance, turn that down a little bit,
⏹️ ▶️ Marco rein that in a little bit, because that is strange to me. It kind of sours
⏹️ ▶️ Marco the attitude of the event because it seems fake. And there’s
⏹️ ▶️ Marco enough enthusiasm that’s genuine for Apple products, even among the press who are there,
⏹️ ▶️ Marco there’s enough enthusiasm, They don’t need to stack the audience. They don’t need to have people who
⏹️ ▶️ Marco are going to be artificially seeming outrageously applauding over everything
⏹️ ▶️ Marco just because it’s their boss on stage. They don’t need that so much. They need to turn that down
⏹️ ▶️ Marco because let the product speak for themselves, let the people speak for themselves. It’s a bit much.
⏹️ ▶️ John I thought it was kind of above average as far as these things go. I
⏹️ ▶️ John agree that I don’t see any particular change from this one from the next one. is such a thing as fatigue and there’s
⏹️ ▶️ John news cycles and these things come and go and there’s backlash and there’s backlash to the backlash and there’s all those sorts of
⏹️ ▶️ John things. But based on the substance of the presentation, both the substance and the presentation style,
⏹️ ▶️ John there was nothing new in this. They say things like this all the time. They have prognosis like this all the time. There was
⏹️ ▶️ John nothing particularly awful about this presentation. Maybe not nothing particular sterling either, but it was fine.
⏹️ ▶️ John And, you know, as Marco pointed out, I think the actual things that were announced, we had like one
⏹️ ▶️ John very surprising good thing and everything else was, you know, okay and what we expected. So I personally don’t have
⏹️ ▶️ John any real issue with it. As for the applauding and stuff, that’s also not new. I don’t mind it because I
⏹️ ▶️ John think if you if you don’t intentionally have not having plants, if
⏹️ ▶️ John you don’t have Apple employees in the audience who you know are going to cheer, it’s not like they’re being commanded
⏹️ ▶️ John to cheer, you know, they’re going to cheer because they’re cheering for themselves and their colleagues. And yes, sometimes their bosses,
⏹️ ▶️ John but if you don’t have them there. And if it’s a press event and an
⏹️ ▶️ John event that doesn’t have the public, there will be substantially less applause, not because the
⏹️ ▶️ John press never applauds, because some of them do, but because they’re all typing like they’re doing things,
⏹️ ▶️ John you know, so it’s they’re preoccupied, right? And if you have a presentation where they announce something
⏹️ ▶️ John that is really good, but everyone in the audience is too busy to applaud, it sounds bad, like they’re
⏹️ ▶️ John putting on a show, okay? And part of the show is the applause track and the applause sign. Like there’s a
⏹️ ▶️ John real reason this is a thing in show business. It’s just something that needs to be there so that people
⏹️ ▶️ John watching at home alone feel like Apple is not bombing on stage. So I understand the
⏹️ ▶️ John need to do it. I do agree though that maybe it has been amped up to
⏹️ ▶️ John a degree where, uh, there are plotting very loudly for things that don’t really
⏹️ ▶️ John warrant even any applause. So they need to find a middle ground there. But again, that’s not new either.
⏹️ ▶️ John Go look at the last presentation and the presentation before that there are like But for the past several years,
⏹️ ▶️ John there has been substantial unwarranted applause at many phases of the
⏹️ ▶️ John presentation. And like, honestly, it doesn’t bother me that much. Like, I think it’s fine. I’m used to them. I can understand why it
⏹️ ▶️ John would be off putting to somebody else. But all that said, speaking of reconcilable
⏹️ ▶️ John differences, the show I just recorded about that, Merlin had maybe Casey will know
⏹️ ▶️ John this expression. Merlin had a feeling Merlin Merlin felt a certain way. Merlin felt the way. What is that expression?
⏹️ ▶️ John Casey? I have no idea. hope because you know all the weird kid expressions. Anyway,
⏹️ ▶️ John I try to try to get on the show and Merlin doesn’t know either. Merlin had some strong feelings in reaction to the
⏹️ ▶️ John presentation and we talked about them at length. He was very, it was very emotional about them, but I feel like that’s
⏹️ ▶️ John that’s the that’s the frame, the proper frame for all this stuff. It’s like, look, if you watch this presentation
⏹️ ▶️ John and feel bad about it in some way, uh, most of that is probably
⏹️ ▶️ John based on you and not the presentation. Like, like the presentations haven’t changed. Maybe something
⏹️ ▶️ John in you has changed. Maybe your taste of change. Maybe you have fatigue. Maybe you, you know, maybe you think differently about
⏹️ ▶️ John it. Maybe the place you’re in that day or the place you’re in your life makes you like, well, that’s all perfectly valid,
⏹️ ▶️ John right? I just feel like the, the, the, the, the takes that are in the opposite direction that somehow
⏹️ ▶️ John Apple is either a doing something terribly wrong or be doing something worse or
⏹️ ▶️ John different than they did before. I don’t see that. I don’t think what they’re doing is terribly wrong. I mean,
⏹️ ▶️ John maybe they’re not putting on a great show, but it’s an okay show. And I don’t think it’s particularly different. So overall,
⏹️ ▶️ John I thought the event was fine. I understand people having strong reactions to it, positive or negative.
⏹️ ▶️ John And that’s their reaction to have my reaction was fairly neutral, though.
⏹️ ▶️ Casey So you had all the fields. Is that what you’re looking for?
⏹️ ▶️ John No, I didn’t. I was like, you know,
⏹️ ▶️ Casey I’m saying the phrase, the phrasing.
⏹️ ▶️ Casey, John No, I know that one. It wasn’t
⏹️ ▶️ John feels. We couldn’t, we tried, you’ll hear a number like this if you listen. There’s, we tried to figure it out and we couldn’t figure
⏹️ ▶️ Casey No, Joe Steel and Jelly were trying to pinch in and help and I, I got, I’m sure once I
⏹️ ▶️ Casey eventually hear it, I’m going to think myself an idiot for not thinking of it, but that’s okay.
⏹️ ▶️ Casey Marco, tell me about game demos. That’s not Marco’s item,
⏹️ ▶️ Casey come on. Hold on, hold on. I want to hear the negative Ned version, because I’m going
⏹️ ▶️ Casey to agree with probably every word of it, and then I’m hoping that you can give us, John, the more optimistic
⏹️ ▶️ John take. No, I wrote the negative thing that’s at the top of the—all right, go ahead. Sorry,
⏹️ ▶️ Casey John. For the record, listeners, what it reads in the show notes is,
⏹️ ▶️ Casey quote, why Apple’s game demos are bad,
⏹️ ▶️ John I should have signed it, I guess.
⏹️ ▶️ John, Casey I thought it was obvious. I John
⏹️ ▶️ Casey with love John see
⏹️ ▶️ Marco I guess I’ll take this then feel free mark. I mean I the game demos.
⏹️ ▶️ Marco I mean look again. We’ve all come. We were all complaining about it. I don’t know why they led with the game demo. I mean, I guess
⏹️ ▶️ Marco I know why because they wanted to push Apple Arcade, but I have never seen
⏹️ ▶️ Marco a game demo that was remotely engaging, that I thought looked fun at all
⏹️ ▶️ Marco and that made me want to go buy the game. Not once. The problem is, you
⏹️ ▶️ Marco have people on stage who are not used to it, so they’re nervous,
⏹️ ▶️ Marco and they’re demoing something which is incredibly risky and it does sometimes go wrong, because that’s just the nature of these
⏹️ ▶️ Marco things, right? So they’re super nervous, things could break at any moment, you know, and
⏹️ ▶️ Marco they are, you could tell the whole thing is super, super rehearsed and canned,
⏹️ ▶️ Marco every single line that people say is scripted, they try to make it sound like it’s not,
⏹️ ▶️ Marco but it is, and so it just comes off sounding really fake and forced,
⏹️ ▶️ Marco it just falls flat for me, and then the problem is, you can’t demo
⏹️ ▶️ Marco a game in this way, in any kind of, you know, large corporate media
⏹️ ▶️ Marco events and make it look fun. You just can’t. What the games that people actually
⏹️ ▶️ Marco play on their phones are the ones that either, you know, trick them
⏹️ ▶️ Marco into being fun or the ones that are actually fun. And I don’t see a lot of people
⏹️ ▶️ Marco ever playing the games that get demoed on stage with like these big rich graphics that you got to sit there and play
⏹️ ▶️ Marco for hours. Like that’s not what I find fun on a phone
⏹️ ▶️ Marco and I don’t think that’s what What most people find fun on a phone, what most people play on their phone
⏹️ ▶️ Marco are different kinds of games. They’re more casual, they’re more in and out in a minute or
⏹️ ▶️ Marco less, they’re more things that don’t have cutting edge graphics. It’s a lot
⏹️ ▶️ Marco of games that are just basic 2D, basic
⏹️ ▶️ Marco movement animations that can be easily cross platform and stuff like that. It’s not these big 3D
⏹️ ▶️ Marco cutting edge games. But also, anybody can make games with good graphics these days. There’s
⏹️ ▶️ Marco a billion games out there. The App Store and Apple and the world at large outside of Apple, there
⏹️ ▶️ Marco is no shortage of games. What there is always demand for and
⏹️ ▶️ Marco seemingly a shortage of is great games. And these games
⏹️ ▶️ Marco usually aren’t great games. They’re just mediocre, like, here, look at this graphic. Here’s a dragon.
⏹️ ▶️ Marco Woo! But yeah, is it fun? And there’s no way to really demo, is it fun,
⏹️ ▶️ Marco on stage. And so you end up seeing, ooooh, graphics, who cares, really, you know, it’s not,
⏹️ ▶️ Marco we’re not here for the graphics of the games. No one is playing phone games for their graphics. Even the really good
⏹️ ▶️ Marco ones, I know they’re up there trying to show off metal and the GPUs and everything, but you know what, even the really good games, no one
⏹️ ▶️ Marco cares, because no one plays phone or iPad games because they have amazing graphics. People play these games because
⏹️ ▶️ Marco they’re fun and they’re on the thing that’s always with them. the demos are trying to sell
⏹️ ▶️ Marco us on things we don’t care about in a way that seems super disingenuous
⏹️ ▶️ Marco and is very boring and is never what we want the presentation to grind to a halt to see.
⏹️ ▶️ Marco And on top of that, the thing that’s really important about a game, which is like whether it’s fun or not,
⏹️ ▶️ Marco is almost never apparent. And I would say
⏹️ ▶️ Marco largely that all applies for me, that all applies to everything we’ve seen so far
⏹️ ▶️ Marco about Apple Arcade. In Apple Arcade, I know this is moving on slightly, but you know, Apple Arcade
⏹️ ▶️ Marco to me has the exact same problem so far, which is, great, I can pay five bucks a month
⏹️ ▶️ Marco for a hundred games. That sounds awesome, you know, but I don’t want a hundred games.
⏹️ ▶️ Marco I want three great ones. And I don’t know if out of those hundred games, if I’m going to find three great ones, or what
⏹️ ▶️ Marco they are, or how I would even find them. So until it launches and until people start talking
⏹️ ▶️ Marco about a couple of games that are super good in it, I have a hard time getting excited about it, because like
⏹️ ▶️ Marco you know what I have a Nintendo switch. There’s hundreds of games on that, too. I have I already have a phone.
⏹️ ▶️ Marco There’s millions of games probably like you know there’s hundreds of thousands of games, at least on the App Store
⏹️ ▶️ Marco already. Many of them are free or very low cost. I could buy lots of them for five dollars a month. Total
⏹️ ▶️ Marco I already have lots of on the phone I never play because most of them aren’t fun. The App Store
⏹️ ▶️ Marco is full of simple, not very fun, non-noteworthy
⏹️ ▶️ Marco games and there’s a few gems, there’s a few real standouts.
⏹️ ▶️ Marco I don’t care about Apple Arcade unless and until it has those few standouts
⏹️ ▶️ Marco for me because I don’t want 100 mediocre games that make good two second demos. I want like
⏹️ ▶️ Marco those three great games that wouldn’t be otherwise available to me. I want those. And
⏹️ ▶️ Marco so until we get those, it’s really hard to get excited about it.
⏹️ ▶️ Casey John, tell me why Apple’s game demos are bad. Thank you, Casey.
⏹️ ▶️ John I differ a little bit on Marco, but not in the fact that Apple’s game demos are bad. And this is, again,
⏹️ ▶️ John not a new thing. Apple’s been doing game demos forever. They have been bad the whole time. They continue to be bad.
⏹️ ▶️ John And people getting, maybe this is again fatigue is just coming to a head because we’ve seen so many bad demos
⏹️ ▶️ John that in this particular one people are getting all up in arms but you could have had this exact same conversation for name the bad
⏹️ ▶️ John game demo i’m gonna set aside the anki drive thing because that was a physical real world thing so at least you got to see
⏹️ ▶️ John people on stage with physical objects sort of anyway um it’s this is like so many
⏹️ ▶️ John other things related to apple and games where they seem not to be aware uh that
⏹️ ▶️ John other people have figured this out so games and showing on a big
⏹️ ▶️ John stage in front of an audience including lots of press to try to show people games in an enticing
⏹️ ▶️ John way is something that happens all the time successfully, not by Apple, but the
⏹️ ▶️ John rest of the gaming industry does this all the time. And it’s not a big mystery. E3 happens
⏹️ ▶️ John every year, you know, or packs or any of the other gaming expos, TGS, right? And like,
⏹️ ▶️ John there are tons of places where this happens. If Apple would just go to one of them and say, how did they do it?
⏹️ ▶️ John whole conference is about games and the audience seems excited when they show games.
⏹️ ▶️ John How do they do that? Because it never happens for us. We show games and the audience is like and then the Apple retail is cheering or whatever. But like
⏹️ ▶️ John what happens? And I don’t understand why they can’t figure that out. But there are a few
⏹️ ▶️ John fairly simple rules and there are things that are not in their favor. First of all, show your games to an audience
⏹️ ▶️ John that cares about games. Now I know it’s hard when it’s press because in theory the press cares about whatever you have to say
⏹️ ▶️ John and you’re going to be talking about games. They care about games or whatever, but all those things I just described are gaming conferences, you can be pretty
⏹️ ▶️ John sure that the people in the audience there are interested in games, whether they be press or the general public or whatever.
⏹️ ▶️ John So you have to do that. Second is when you show someone a game when you’re having a demo of a game.
⏹️ ▶️ John It’s very much like demos for movies or you know, or television shows, we’ll get to a little bit.
⏹️ ▶️ John You have to, you have to show them something that’s going to entice them when it comes to games.
⏹️ ▶️ John There’s a couple broad categories that you can do one and these are the obvious ones if it’s a IP
⏹️ ▶️ John that they already like if it’s a franchise if it’s a sequel if everybody loved the first game in the
⏹️ ▶️ John series you’re showing them the second game in the series they’re prime to like that it’s part of the reason why we’re
⏹️ ▶️ John excited about the iPhone because we like the previous iPhone we assume the next one is going to be good so we’re all ready to see what’s the next iPhone
⏹️ ▶️ John you know the second thing is if you’re going to have a
⏹️ ▶️ John product from a creator that people don’t I know it’s weird because Apple is the only creator in here but like a game expo or like
⏹️ ▶️ John at a gaming conference, if there’s a director or a publisher that you really like the latest
⏹️ ▶️ John game from Kojima from Miyamoto, right? Like people will be excited about
⏹️ ▶️ John that because it’s the person making the game or the company, the next bungee game or whatever, right? Again,
⏹️ ▶️ John Apple has no track record of being a great publisher of games or a great contributor to games anyway,
⏹️ ▶️ John except for that they run the store that has had some good games on it but not that many proportionally percentage
⏹️ ▶️ John wise. Next thing you can do is wow the audience with something they’ve
⏹️ ▶️ John never seen before. Yes, that includes amazing graphics or things that were not technically possible before.
⏹️ ▶️ John What are the odds of Apple doing that on a phone platform? Pretty slim. I mean, Apple loves to say look what this amazing thing you can
⏹️ ▶️ John have on a phone. Okay, maybe sure. But you’re like, that’s not how game
⏹️ ▶️ John demos work. No one does a game demo and say, isn’t this the best looking game you’ve ever seen on the Wii?
⏹️ ▶️ John Yeah, this is the best looking game on the Wii, but it’s not impressive. We’re not impressed by this Wii game because
⏹️ ▶️ John overall you’re not showing us something we haven’t seen before. Every other console has better graphics than this or whatever.
⏹️ ▶️ John And in that same category is show a gameplay innovation that’s never been seen before. You’ve never seen a first person
⏹️ ▶️ John shooter and all of a sudden, you know, a first person shooter comes along and you’re like, wow, I’ve never seen a game where it looks like you’re
⏹️ ▶️ John actually like looking through your eyes and running down a hallway. I’ve never seen anything like that before.
⏹️ ▶️ John That could that will entice the audience to be interested in what you have to show some very interesting kind of gameplay
⏹️ ▶️ John or some kind of twist. And even those little games that Marco was talking about, like casual games, if you have a clever twist on those
⏹️ ▶️ John that actually works as a pitch, that’s a place where Apple could show here’s here’s something you’ve never seen before.
⏹️ ▶️ John Think back on all the game demos that you’ve seen Apple do have they fallen into any of these categories, an established
⏹️ ▶️ John IP, a franchise, a creator that you love, incredibly impressive graphics and absolute values, not just for a
⏹️ ▶️ John phone gameplay innovations, like they strike out on all of these and they wonder
⏹️ ▶️ John why we show these games and no one is enticed by them. And by the way, they’re showing it to an audience who is not necessarily primed to
⏹️ ▶️ John love games. They’re just blanks across the board. They have no checks in any of those checkboxes.
⏹️ ▶️ John There’s no way these game demos are going to be successful. You need
⏹️ ▶️ John to wow people. You need to impress people. You need to entice people. You need to grab people. And they just don’t do
⏹️ ▶️ John any of those things. And if you go to like go to E3, right? And when they when they used to have the big three conferences.
⏹️ ▶️ John Everyone’s excited to see what Nintendo’s doing next because Nintendo is an established creator that everyone knows Nintendo makes good games.
⏹️ ▶️ John In particular, maybe they’re looking for the next Zelda game because they loved all the other Zelda games. Or maybe there’s a new Miyamoto
⏹️ ▶️ John game because they love Miyamoto and they show the game. Or they show a new kind of gameplay of a Super Mario Galaxy where you’re
⏹️ ▶️ John on a planet and we’ve never seen a platformer like that before. Or an open world Zelda game which has never existed before.
⏹️ ▶️ John Amazing new graphics on the PS7 or Xbox 1280 or whatever. You know what I
⏹️ ▶️ John mean? These are all tried and true ways that you get audiences excited for games
⏹️ ▶️ John that Apple never does a single one of them. And I don’t know what they’re expecting. It’s like they expect a participation
⏹️ ▶️ John medal. We have a game, and it’s on our phone, and it uses modern 3D graphics.
⏹️ ▶️ John You can’t tell if it’s fun. It’s not an established franchise that you care about. You’re not a gaming audience. It doesn’t wow
⏹️ ▶️ John you with innovative gameplay or graphics, but please applaud.
⏹️ ▶️ John It’s not the end of the world. Mostly we just roll our eyes at the game demos just go look at something else or see what people are tweeting
⏹️ ▶️ John about, because again, it doesn’t engage us. I’m a gamer like I’m I’m ready to be shown something impressive,
⏹️ ▶️ John but they just almost never do it. I think the closest they came to getting me was when they had a Genova
⏹️ ▶️ John Chen talk about Sky, but that was such a bare presentation. Let’s think of this. What’s
⏹️ ▶️ John one time it’s if you guys can remember back this far where there was a successful enticing game
⏹️ ▶️ John demo at an Apple event? Might have been before your time.
⏹️ ▶️ Marco I can’t think of a
⏹️ ▶️ Marco, Casey single. What about
⏹️ ▶️ Casey did they demo the Halo that wasn’t Halo?
⏹️ ▶️ John was absolutely Halo. Halo was the most successful game demo that has ever been done
⏹️ ▶️ John at an Apple press conference. It has a sad story after that, but at the time, like, why
⏹️ ▶️ John and why did it work? Okay. Was it to an audience of people who love games? Not really, but it was Macworld. So
⏹️ ▶️ John at least the public was there. And you know, this some people who are into games in the audience, so it’s not entirely,
⏹️ ▶️ John you know, unfamiliar, the audience. Was it a franchise or a creator that they knew? Not a
⏹️ ▶️ John franchise because it was a new franchise at the time, but was it a creator they knew? It was Bungie. And who is Bungie? The savior of
⏹️ ▶️ John Mac gaming, makers of Marathon and Myth and other games that Mac users loved because they were a
⏹️ ▶️ John game developer that actually paid attention to the Mac and made great games. And so this
⏹️ ▶️ John developer, who the audience already loves if they know anything about games, specifically Mac
⏹️ ▶️ John fans love this developer, comes on stage and shows a game that has graphics that were
⏹️ ▶️ John okay for the time, but innovative gameplay. Look at that Jeep. Did you see how the Jeep went over the hill?
⏹️ ▶️ John And it’s also a first person game and you can get in vehicles and the aliens look cool and there was really good music.
⏹️ ▶️ John Successful game demo. Congratulations. You did one successful game demo in like three decades.
⏹️ ▶️ John Wow. I mean, let’s see. They also did a quick three, I think, where we
⏹️ ▶️ John were excited that quick three was on the Mac. But that was more of an hour thing. But like it can be done.
⏹️ ▶️ John But repeatedly showing phone games like it’s not going to wow anybody’s into games. Now, all
⏹️ ▶️ John that said, I’m not saying they should never have game demos because you do have to show here’s what Apple Arcade has to offer. And where I differ from
⏹️ ▶️ John Marco is that the reason Apple Arcade is appealing is because, you know, like,
⏹️ ▶️ John are any of those 100 games good? You don’t have to pay for all 100. You pay the flat fee and you can find the better one. Whereas if you’re looking at the millions
⏹️ ▶️ John of stores in the app store and you don’t have word of mouth, you have to buy them to find out or find out which one is a bad free to play mechanic or whatever.
⏹️ ▶️ John But they have to show here are the games that we have. And what they want to show is this. the games that are in Apple Arcade
⏹️ ▶️ John are high quality competently made games. But you don’t have to show an in-depth demo
⏹️ ▶️ John with the developers of the game showing you the gameplay and that’s a stilted way to do that. But we do need to see, what do
⏹️ ▶️ John I get? What do I get for my $5 a month for my whole family? And Apple needs to say, you get
⏹️ ▶️ John these games which, you know, they look like good high quality interesting games.
⏹️ ▶️ John And what they should show is, we have a game like this, we have a card game, we have a racing game, we have and just, you know, show
⏹️ ▶️ John all the games with little pieces of them. But you don’t have time to go into depth on any of them because you want but you want people
⏹️ ▶️ John to understand if I pay this money, I will get good games. And if they were a little bit more savvy, they
⏹️ ▶️ John would emphasize what I think is the main selling point of Apple Arcade, but they rarely talk about when
⏹️ ▶️ John they bring it up to a larger audience, which is that they’re not exploitive, free to play
⏹️ ▶️ John games. There’s no in-app purchases. It’s a it’s a game that we couldn’t cause to be created
⏹️ ▶️ John because of the incentives you created over there. So we have an entirely different set of incentives over here, which is going to make
⏹️ ▶️ John these games substantially different than those games. And, you know, like a lot of the things that annoy
⏹️ ▶️ John you about those other games on our app store, which is probably why Apple doesn’t talk about it, don’t exist in these games. And I kind
⏹️ ▶️ John of understand why they don’t want to emphasize that. But I think if and when people start actually using the service, they will notice
⏹️ ▶️ John that difference and feel more comfortable letting their kids play any of those hundreds of games for the flat fee, knowing that
⏹️ ▶️ John they’re not going to be exploited or accidentally spend three thousand dollars on dino eggs
⏹️ ▶️ John or whatever the hell they’re getting. Anyway, we spent too long in games. So did Apple.
⏹️ ▶️ John, Marco Yeah, there’s no
⏹️ ▶️ John reason to bash on Apple particularly about games now. You could do this at any time. Feel free to replay this segment anytime
⏹️ ▶️ John in the past their future.
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⏹️ ▶️ Casey All right. You know, I forgot to mention the opening video, which I thought was really good with
⏹️ ▶️ Casey the art of all the different Apple products kind of morphing into each other. I effectively
⏹️ ▶️ Casey am brand new to Apple, but compared to, you know, the old man in the room. And I thought that was great.
⏹️ ▶️ Casey And I recognize a lot of stuff that I didn’t even own. And I thought it was awesome. Marco,
⏹️ ▶️ Casey John, what did you guys think? Let me start again with Marco, since you probably have less emotional attachment like I do to a lot of
⏹️ ▶️ Casey this. Marco, what did you think of that opening video?
⏹️ ▶️ Marco I liked it. I mean, my main issue with all the videos they do now
⏹️ ▶️ Marco is similar to what I was saying earlier of like, they just seem so like boring and corporate.
⏹️ ▶️ Marco It’s like, here’s some art, it’s fun, look at how happy we all are about our products and services.
⏹️ ▶️ Marco And it’s like, I like the ones with a little bit more personality, but it’s Apple has a hard time
⏹️ ▶️ Marco showing interesting personality in their videos these days, without it coming
⏹️ ▶️ Marco across as weird or cheesy. Like they, I think they’re, they’re going through kind of a rough time of like the, the
⏹️ ▶️ Marco attitude that they present to the world, trying to appear not like the world’s like
⏹️ ▶️ Marco biggest, richest corporation that they are, and trying to appear like friendly
⏹️ ▶️ Marco and human without it being, you know, fake and saccharine. So this opening
⏹️ ▶️ Marco video with, you know, little rainbow, like line art and stuff about their products,
⏹️ ▶️ Marco it was nice, it was fun. I think it set expectations that weren’t met, that we
⏹️ ▶️ Marco were going to see some kind of rainbow involvement in the products and that didn’t happen. But as was rumored,
⏹️ ▶️ Marco but we’ll see what happens later.
⏹️ ▶️ John Yeah, those things are fine and cute, but I think this video was
⏹️ ▶️ John perfectly fine. But in the past, they have had these intro videos
⏹️ ▶️ John not just be passive eye candy to make you appreciate
⏹️ ▶️ John the company and its products and into the presentation, but they’ve. They’ve been like the start of the
⏹️ ▶️ John message. You know, there’s been a theme to the presentation. It’s like we’re going to pitch you on some particular thing. Think of the
⏹️ ▶️ John iOS 7 one. Remember that whole presentation? That was not just a cool looking video. It was also part
⏹️ ▶️ John of the pitch. It was preparing you for what was to come was to say, we are doing a particular
⏹️ ▶️ John thing starting now. And here’s how we think about it. Here’s what we’re going
⏹️ ▶️ John to show you. here’s our new attitude or angle on this particular thing.
⏹️ ▶️ John Those are the best movies. So yes, they’re beautifully done and they’re nice or whatever, but there’s a, that it’s like
⏹️ ▶️ John sort of the intro paragraph to the essay that is the presentation. And this one was just like,
⏹️ ▶️ John you know, a frilly cover page. It’s like, yep, Apple, fun, okay. And I think that’s perfectly fine. You don’t really have to have
⏹️ ▶️ John the pitch, but because we’ve had the ones that are, that have more portent, you know, we’ve had
⏹️ ▶️ John things in the past that have led into the presentation. It’s natural for us longtime fans
⏹️ ▶️ John to read into it like Marco did and say, oh, they’re showing rainbow stuff. Maybe that’s that rainbow rumor. Right. And so it’s
⏹️ ▶️ John almost hard for them to avoid that. So I don’t fault them for having a fun little presentation. But I do think it’s
⏹️ ▶️ John it’s more exciting for me and more engaging for the super diehard fans to have an intro video that
⏹️ ▶️ John that points in a particular direction and fits with the theme.
⏹️ ▶️ Casey Fair enough. I can’t say I disagree.
⏹️ ▶️ Casey All right. So we saw, you know, Apple arcade, five bucks for an entire family, one month free trial,
⏹️ ▶️ Casey uh, which comes out on the 19th, I believe, which is a Thursday, oddly. And
⏹️ ▶️ Casey in 150 countries, which is good. Uh, we’ve talked a lot about games and it sounds like most of us
⏹️ ▶️ John Oh, I would say like the $5 price is about what people were thinking. And I think it’s a good deal. Uh, if you want to have
⏹️ ▶️ John a bunch of games where you don’t have to worry about your kids getting sucked into some seedy underbelly of
⏹️ ▶️ John games on the platform, it’s a great idea to spend five bucks and let them give it a try and
⏹️ ▶️ John maybe all the games will stink but I bet there’ll be some good ones in there so I think the
⏹️ ▶️ John uh you know I’m probably gonna sign up for it I mean I think I will probably
⏹️ ▶️ John unsign up for it fairly quickly but I do wanna I do wanna sit because I don’t play a lot of games on iOS but I do want to
⏹️ ▶️ John actually see the game so pay five bucks try out as many games as you can tolerate and then unsubscribe
⏹️ ▶️ John but for everyone else I think this is uh a pretty as many people have said of all the services Apple offers
⏹️ ▶️ John despite their complete inability to demo games on stage. This one looks like it has the highest
⏹️ ▶️ John chance of being worth the five dollars to a fairly large number of
⏹️ ▶️ Marco people. Yeah, and again, like, you know, I don’t want to, you know, end on two down, I’ve known on it, like,
⏹️ ▶️ Marco I think it is a great price and a great setup and a great set of, you know, rules and
⏹️ ▶️ Marco value proposition for gaming service. But none of that will matter if all the games are mediocre. You know,
⏹️ ▶️ Marco what I want to know is, what’s the the first game on this on Apple Arcade that I really got to play
⏹️ ▶️ Marco and I’m gonna wait until somebody else tells me that before I actually jump
⏹️ ▶️ John in. I mean and it’s not just you because it’s a family thing what’s the first game that your kids gonna play that’s another place where I differ like
⏹️ ▶️ John the no one cares about impressive graphics and games when I see like my cousins play games on their iPads they all love
⏹️ ▶️ John to play what I think are these garbage II games because they have super cool graphics of a motorbike or a jet plane or we’re
⏹️ ▶️ John like it’s like vehicle or driving games or side scrollers with huge explosions no they’re not particularly
⏹️ ▶️ John impressive graphics when it comes to like young children and preteens who want to play something
⏹️ ▶️ John on their iPad, they’re absolutely drawn to spectacle and ridiculous explosions and silly
⏹️ ▶️ John things like that. I guess they also like the games that are just fun little dorky simple games, but I mean,
⏹️ ▶️ John those don’t appeal to us because like that hack and slash game with the big sword and the dragons and all that stuff that we’ve seen a million times
⏹️ ▶️ John has no appeal to anyone who’s super into games and most adults. But to young kids,
⏹️ ▶️ John there is a certain novelty and shininess and they don’t care that the plays bad and they’ll just think it’s cool to, you know,
⏹️ ▶️ John maybe they’ll get sucked into one, or maybe they’ll just get it and play it, but that’s what they’re drawn to. So I don’t, I don’t entirely discount
⏹️ ▶️ John the sort of mediocre game with reasonably cool graphics, and it’s a bit of a slight
⏹️ ▶️ John to say anybody can have good graphics, because like, technically, yes, but artistically, someone has to make all that art,
⏹️ ▶️ John and it’s hard to make good art, and some of the things they show do have good art. It’s just not going to impress someone who’s
⏹️ ▶️ John wants to be wowed by a game demo, but, you know, a seven-year-old kid
⏹️ ▶️ John left to their on devices, they’re not going to watch this presentation, but they are going to go to Apple Arcade and just say, I like the icon of that
⏹️ ▶️ John game. I’m going to download it. Oh, this looks cool. And I’m going to play with it. And they will have a good time despite That’s the fact that the game will never
⏹️ ▶️ John appeal to any of us.
⏹️ ▶️ Casey Indeed Apple TV plus they showed us a trailer for the show see se which
⏹️ ▶️ Casey is about a future where nobody in the world can See anything, but apparently
⏹️ ▶️ Casey it born Yeah, exactly then two kids are born that can this had a very children of men feel to it
⏹️ ▶️ Casey to me Which is a compliment? It’s I like that they called out that they actually consulted with blind and low vision
⏹️ ▶️ Casey cast crew and consultants, etc first shows will be available November 1 100 plus countries $5
⏹️ ▶️ Casey a month for the entire family and and you use it with the Apple TV
⏹️ ▶️ Casey app on iPhone, iPad and presumably the Mac? Question
⏹️ ▶️ Casey mark? And then what’s interesting is if you buy
⏹️ ▶️ Casey any new physical device, well not any, but you know what I mean, like iPhone, iPad, etc. you get
⏹️ ▶️ Casey a year of free Apple TV Plus, which as with so much with Apple,
⏹️ ▶️ Casey in retrospect seems obvious. I never would have guessed it leading into the event though and I think that’s That’s a really,
⏹️ ▶️ Casey really solid plan because honestly, nothing I’ve seen yet on Apple TV Plus is really
⏹️ ▶️ Casey revving my engine, but I would certainly give it a shot if it’s free for a year. Paul
⏹️ ▶️ John Matz So there’s some questions about this deal. First is, I haven’t, sorry, I haven’t had time
⏹️ ▶️ John to look this up, but like, you get a year free if you buy an iPhone, iPad or Apple TV.
⏹️ ▶️ John Okay, so if I buy a new iPhone every year, do I essentially never have to pay for Apple TV Plus?
⏹️ ▶️ Marco Jason Buck So on upgrade, Jason and Mike were going through, I think Jason was looking at the terms
⏹️ ▶️ Marco and there’s a limit of one of these trials per Apple ID family
⏹️ ▶️ Marco unit. Forever? Yeah, so like if you, the way he was describing it, it sounds like it might be implemented
⏹️ ▶️ Marco as a regular App Store recurring subscription where I think
⏹️ ▶️ Marco if you don’t cancel I think you get charged. It’s like after a year
⏹️ ▶️ Marco so that’s that’s a thing but it seems to, the way he was describing it, I should look this up, I’m sorry, but
⏹️ ▶️ Marco yes, it seems the way he was describing it that it was basically applying it to either your Apple ID if you’re an individual
⏹️ ▶️ Marco or if you’re in an Apple ID family, then it applies to your family. And so if it works that way,
⏹️ ▶️ Marco like App Store trial subscriptions, then you only get one and that’s it.
⏹️ ▶️ John Yeah. And the other way they could handle this, regardless of what the rules are, is they could just discontinue this year free trial
⏹️ ▶️ John, Marco Right. Sure.
⏹️ ▶️ John So, you know, so then you’d get your year. And it’s all right. So anyway, this whole scheme, like
⏹️ ▶️ John this, it makes sense from their perspective, but the whole structure
⏹️ ▶️ John of Apple TV plus, like them giving the free trial and pricing it at $5 a month.
⏹️ ▶️ John We always knew this was going to be the case. We know what shows they’re going to have. They have the whole big thing with Oprah and Steven Spielberg. We kind of know
⏹️ ▶️ John all the shows. Like they have a limited number of shows. They apparently don’t have anything else. It’s not like they
⏹️ ▶️ John have, not like they bought friends for a hundred million and they don’t have this this giant back catalog of movies that you can watch for free like
⏹️ ▶️ John they’re not Netflix, right? They’re not even Hulu with that number of shows. They have a limited number of
⏹️ ▶️ John sort of boutique shows. They made them much more like HBO, right? But they have no track record.
⏹️ ▶️ John They have no sort of shows that everyone knows they’re going to want. They have stars and they have things made by creators
⏹️ ▶️ John that you may know, but there’s a lot of doubt. And so before anyone has actually seen any of these shows for any customers have seen
⏹️ ▶️ John them, they have to get you in the door somehow. And they’ve,
⏹️ ▶️ John I think, correctly decided that on the strength of our shows, we can’t get enough people
⏹️ ▶️ John to sign up for this because they haven’t seen the shows yet. So how do I get over the hurdle? Like, and they’re also like not confident
⏹️ ▶️ John that, oh, well, no one’s seen them yet. But boy, once people see the first two episodes of C, it’s going to be the next
⏹️ ▶️ John game of thrones and everybody’s going to tell all their friends, oh my God, you’ve got to get this service. They don’t have that confidence.
⏹️ ▶️ John I think they’re right not to have that confidence. They’re probably not going to get a smash hit right out of the gate.
⏹️ ▶️ John So you’re free trial that gives Apple a year to find one or two hit shows
⏹️ ▶️ John or to turn one through their shows. It starts off shaky, but you know, it finds its legs right, gives them a chance to do that.
⏹️ ▶️ John It gets the numbers up because, hey, you’re going to get it for free or you know, whatever. And because they’re
⏹️ ▶️ John recurring you might and it’s only $5 a month. Maybe people will drift into next year, you know, and still
⏹️ ▶️ John keep paying for it or if they’re into a particular show. So it’s it’s not a strength move, but I think it’s
⏹️ ▶️ John the right thing for Apple to do because they’re not in a position of strength. And that that C trailer, I was looking forward to that
⏹️ ▶️ John show. That was not a good trailer. Like, I think Apple does know how to make a good trailer for a TV
⏹️ ▶️ John show. But what they showed did not give me high hopes for that particular program.
⏹️ ▶️ John hey, they can’t all be hits. So
⏹️ ▶️ John I’m, I’m absolutely going to, uh, well, I’m gonna get out to you for free because
⏹️ ▶️ John my wife is buying all the things this year. But yeah, I’m gonna try a whole bunch of these shows because
⏹️ ▶️ John I actually am interested in them. And because I subscribe to every streaming service in the entire world, I will probably
⏹️ ▶️ John continue to pay for it next year.
⏹️ ▶️ Marco I feel similarly about Apple TV Plus as I do about Apple Arcade, which is the pricing seems
⏹️ ▶️ Marco fine, the terms and the metrics and everything all sound fine.
⏹️ ▶️ Marco I will care when there’s a hit. And if there isn’t a hit, I’m not gonna buy it and subscribe
⏹️ ▶️ Marco to it just for the sake of maybe it’ll get better. Like when there’s a hit that I start hearing that I have to
⏹️ ▶️ Marco see, that’s when I’ll jump in.
⏹️ ▶️ John And these monthly things are great. Like I subscribe to CBS long enough to watch Star Trek and then I unsubscribe,
⏹️ ▶️ John and then the new season comes out and I subscribe and I watch Star Trek and then I unsubscribe. Like it’s not a particularly bad model.
⏹️ ▶️ John And managing an Apple device is not that hard. I can watch it on my television, I can watch it on my iPad.
⏹️ ▶️ John It’s cheaper for me to subscribe to CBS, all access or whatever it’s called, for one month than it would be
⏹️ ▶️ John for me to try to rent it or buy it all from iTunes or any of the other past things. So
⏹️ ▶️ John yeah, Apple should just keep trying to make good shows. And if they get a hit or two, people will subscribe
⏹️ ▶️ John and watch a show and unsubscribe, but it’s on Apple to keep making good shows. It’s exactly what HBO has to do, which is the
⏹️ ▶️ John closest analog. Game of Thrones ends, why are people still watching it? Oh, it turns out Succession’s pretty good. Like
⏹️ ▶️ John HBO finds a way to keep me watching anyway. So that’s what Apple’s gotta do. Indeed.
iPad (7th-gen, 10.2”)
⏹️ ▶️ Casey All righty, so let’s move on. Let’s talk about iPad. I think we can
⏹️ ▶️ Casey make this probably pretty quick. Famous last words. Seventh generation iPad with Touch ID. It lingers
⏹️ ▶️ Casey on. A 10.2-inch display. It is a new resolution. We were not sure about that when we
⏹️ ▶️ Casey were writing the show notes. If I did my research correctly, it is 2160 by 1620
⏹️ ▶️ Casey instead of 2048 by 1536. So just a little bit bigger.
⏹️ ▶️ Casey It has a generation one Apple Pencil, a 3.7 inch, or, my
⏹️ ▶️ Casey goodness, 3.7 times wider viewing angle, and an A10 Fusion, which
⏹️ ▶️ Casey is from 2016, and that’s from the iPhone 7, is that right?
⏹️ ▶️ Marco Right, because it isn’t the A10X, which was the iPad version with the bigger GPU, it’s just the A10, which is
⏹️ ▶️ Marco what the, they usually, you know, that isn’t unusual. Usually on the lower end iPad models, they don’t usually give
⏹️ ▶️ Marco the X version of the chip that has the bigger, bigger GPU. They just do the regular, like, phone version of the chip. with the
⏹️ ▶️ Marco minis like that, and usually the low-end ones are as well. But yeah, A10, you know, the A10 was a
⏹️ ▶️ Marco fine chip when it came out. It’s getting a little old, but for the products that are super low in the lineup,
⏹️ ▶️ Marco that’s fine, I guess.
⏹️ ▶️ John Yeah, I think it’s, you know, that’s the part that’s most disappointing about this model, but it’s not that disappointing,
⏹️ ▶️ John because the A10, like just thinking of, again, people who I see, kids I see playing with iPads
⏹️ ▶️ John and stuff, like you’d wanna get your kid the cheapest iPad, but they eventually want the bigger one usually. This can play
⏹️ ▶️ John most of the games that young kids would be into playing.
⏹️ ▶️ John No, they can’t play the super-duper cutting-edge graphics, but the App Store is not filled with games like that. Anyone who puts something in
⏹️ ▶️ John the App Store and spends that money making a game wants to target a wide audience. So an A10 can play
⏹️ ▶️ John all those games, and aside from games, there’s no reason they need anything stronger. It would be better if it had an
⏹️ ▶️ John A11 or an X or something like that, but overall, this This is
⏹️ ▶️ John the cheap iPad, the cheap, cheap iPad. This is the best cheap, cheap iPad I think they’ve ever had, because it has
⏹️ ▶️ John almost all of the features that you care about, albeit in lesser form, as the Pro models.
⏹️ ▶️ John Pencil support, but not as good. Smart connector support, but doesn’t have the newest keyboard thing.
⏹️ ▶️ John Doesn’t have Face ID, but no one cares about that. It’s got a screen, and it’s bigger. It’s not as nice as the other screens, but it’s still nicer than
⏹️ ▶️ John it was. I would have no problem recommending this as a good
⏹️ ▶️ John big iPad to get for anybody who knows that they’re not going to be particularly demanding and
⏹️ ▶️ John they’re not into the Pencil. The Pencil is where I kind of draw the line of like, look, if you’re gonna use the Pencil all the time, there’s no need
⏹️ ▶️ John for you to go through Fumble and with that round thing. Well, there is a need if you can’t afford
⏹️ ▶️ John the much more expensive
⏹️ ▶️ John, Marco Pro thing. That’s the thing.
⏹️ ▶️ Marco It’s so much more expensive to get the
⏹️ ▶️ John Yeah, maybe you get a case with a little
⏹️ ▶️ Marco slot to put the Pencil in, I guess. Yeah, and I mean, if anything, like this new cheap iPad, I think
⏹️ ▶️ Marco really takes a lot of the wind out of the sails of the iPad Air, which is the kind of mid-priced model,
⏹️ ▶️ Marco which is not that much better
⏹️ ▶️ John than it. Yeah, when they did that lineup, I’m like, why is that still there? And it’s so
⏹️ ▶️ John clearly not long for this world going to be upgraded.
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⏹️ ▶️ Marco and make sure to tell them you came from ATP. Thank you so much to Fracture for sponsoring our show. ♪ Upbeat
⏹️ ▶️ Casey music ♪ Moving on to the watch. That video punched me right in the feels, just so good.
⏹️ ▶️ Casey Right, and I don’t say that sarcastically, I really mean it. I thought that video was great.
⏹️ ▶️ John Yeah, I think, and speaking of like, what is modern Apple’s face to the world, their big corporation and like, what is their message
⏹️ ▶️ John or whatever, one thing that Apple has been fairly consistently fairly on message about, and I think good
⏹️ ▶️ John about is that like in the sort of Tim Cook era, the message to Apple to the world about
⏹️ ▶️ John its products has like the strongest one that is coherent is here
⏹️ ▶️ John are the real people that use our products and the value they derive from them in their lives. Right? And
⏹️ ▶️ John obviously that’s the world’s most generic pitch for a thing, but they make really good videos
⏹️ ▶️ John showing real people being genuine on camera and on camera about things that have happened
⏹️ ▶️ John in their life that are tangentially related to Apple products because they have to work in the Apple product thing. But I think
⏹️ ▶️ John they do it in a way that we buy it. We say this isn’t it’s not like where they’re, you know, Burger King gets someone to say,
⏹️ ▶️ John I saw my kid born and I had a Burger King burger next to
⏹️ ▶️ John, Casey me like that’s not connected. There’s no
⏹️ ▶️ John there’s no connection right there. But like like this video with the Apple Watch, I had a health issue
⏹️ ▶️ John and Apple Watch participated in my health crisis in a positive way.
⏹️ ▶️ John Like, the connection is clear, the people are clear, they’re really well done videos, you know, it’s hitting Casey
⏹️ ▶️ John in the feels, this is good advertising. It is well done advertising and Apple does these things a lot.
⏹️ ▶️ John And we see them and we feel like they’re genuine and we say, yeah, okay, I see that. I
⏹️ ▶️ John see the benefit you’re pitching. I believe that there is a connection and I believe because of the way you made
⏹️ ▶️ John your products, they have made these people’s lives better in this way. Total success. They do these all the time.
⏹️ ▶️ John And I they’re they’re not getting old to me like they’re
⏹️ ▶️ John not so so jaded that I don’t believe that they’re real. Now. On the other hand,
⏹️ ▶️ John they you know, you could say, Okay, that’s fine. But what about and then put on a giant pile
⏹️ ▶️ John of other things all the way up to and including the keyboard that we all hate or whatever. But for the moments while you’re watching
⏹️ ▶️ John those video because they do a good job. We’re all like, Yep, you did it. Yep. Good job.
⏹️ ▶️ John We believe you. We like you. This is one of the things we like about Apple. And I would fall into that category also.
⏹️ ▶️ John What you just mentioned about the iPad, the whole environmental stuff that they keep doing with their little checklist
⏹️ ▶️ John that gets longer and now they adding 100% recycled aluminum and everything. People roll their eyes at that. I don’t roll
⏹️ ▶️ John my eyes at it. Could they be better? Of course, they can always be better. But they stubbornly insist to continue to put that
⏹️ ▶️ John in their presentations. I think they’re hoping, hey, why don’t you ask every other tech company
⏹️ ▶️ John why they don’t do all these things? Like, you know, whatever they are, BPA free, free, you know,
⏹️ ▶️ John what percentage of recycling, how much renewable energy do they use? Obviously, Apple is bragging, trying, but let’s
⏹️ ▶️ John try to say that they’re, you know, a better company than other people, but they’re doing these things. It costs them more money to do these
⏹️ ▶️ John things than it would otherwise, like in the short term, right? These are positive things that Apple’s doing.
⏹️ ▶️ John They keep hammering on them. It’s a very consistent message. It’s much more boring than the videos that hit you in the fields,
⏹️ ▶️ John but I feel like it is another consistent message out of Tim Cook’s Apple. That’s a positive message. And despite the
⏹️ ▶️ John the fact that we see it over and over and over again, I say keep putting it up on the slides because it’s something that the world
⏹️ ▶️ Casey Steven Powell Agreed. Following that, they had a woman whose name I did not catch. In fact, most of the presenters,
⏹️ ▶️ Casey I did not catch their names. I apologize for
⏹️ ▶️ Marco that. Jared Polin I actually did. Can I make a quick little thing about this? I don’t
⏹️ ▶️ Marco what this was about. So yeah, so Apple Arcade, the presenter was introduced simply as
⏹️ ▶️ Marco Anne. There were a whole bunch of people brought up on stage only with first name and no title.
⏹️ ▶️ Marco And I feel like that was a little bit odd.
⏹️ ▶️ John Yeah, I agree. Yeah, they need some consistency, like, especially if it’s a new person that hasn’t been in a presentation before,
⏹️ ▶️ John it’s good to say and welcome blah blah blah, director of blah blah blah, so we know like what connection they have
⏹️ ▶️ John to the product that they’re showing. I always think like, I know
⏹️ ▶️ John this can’t possibly be true because of how much they rehearse these things, but I’m like, maybe they just forgot the last name.
⏹️ ▶️ John, Casey Maybe the last name
⏹️ ▶️ John is difficult to pronounce and they bailed on it in a panic, which we can all relate to having to speak, you know, uh,
⏹️ ▶️ John people’s unfamiliar names, but I don’t, you know, maybe they just don’t care that much about the consistency, but titles,
⏹️ ▶️ John titles would be great because okay, we know the person and we know the person’s first name and maybe their last name and they’re
⏹️ ▶️ John presenting, but like, who are they? Are they an engineering manager? Are they a director? Are they a
⏹️ ▶️ John marketing executive? Like who, who are they in relation to this product? I think that would help frame the presentation,
⏹️ ▶️ John but as usual, everyone who presented, I thought did such a good job that it didn’t even occur to me to
⏹️ ▶️ John think about what kind of job they did. Again, setting aside the non-Apple employees as poor people from game studios who
⏹️ ▶️ John are up there trying to demo their games when they’re already set up to fail.
⏹️ ▶️ John the Apple people were all
⏹️ ▶️ Marco great. Yeah, I agree. Going back a moment just to the last name thing and the titles, I think another
⏹️ ▶️ Marco way that that matters is in realizing and recognizing
⏹️ ▶️ Marco diversity. We’ve been talking about diversity, everyone’s been talking about diversity in tech companies
⏹️ ▶️ Marco and tech presentations for years now and Apple is getting a lot better at it.
⏹️ ▶️ Marco But one of the ways that it helps is if you can tell
⏹️ ▶️ Marco whether the person on stage has a really strong position in that product or not. Like
⏹️ ▶️ Marco John was saying, you can tell, are they an engineer? Are they a marketing person? Are they in charge of a lot of things? Are
⏹️ ▶️ Marco they just somebody they hired to do a demo? You don’t know, right? A title gives legitimacy.
⏹️ ▶️ Marco And it also says, if you’re seeing a kind of person up there that you don’t usually see in the board
⏹️ ▶️ Marco of, the panel of bland white guys up there, it means a lot more
⏹️ ▶️ Marco if they also tell you, this person’s the product manager on this product, or something like that. They
⏹️ ▶️ Marco lend legitimacy to these people to say, not only here’s somebody named
⏹️ ▶️ Marco Ann, but here’s Ann and she’s the boss of this division. That’s a lot better.
⏹️ ▶️ Casey IMAC. Wasn’t that a good example of them saying?
⏹️ ▶️ John Yes. Yeah. She was she was the product manager for the whole IMAC.
⏹️ ▶️ John And that’s not. And interestingly, that’s not her only job. Like we found out later with all the interviews or whatever.
⏹️ ▶️ John She doesn’t just oversee the IMAX. She oversees a bunch of stuff. But she was presented in the presentation pointedly as
⏹️ ▶️ John the IMAC. She’s in charge of it. And they didn’t have to mention. Oh, and by the way, also these other things. Right. So
⏹️ ▶️ John it immediately gave her legitimacy.
⏹️ ▶️ Marco But that’s that’s Colleen Novielli is her name.
⏹️ ▶️ John It immediately gave her legitimacy to like to speak authoritatively, like to Marco’s point of seeing the title, whether
⏹️ ▶️ John it’s like director, vice president, like those words that, you know, carry weight.
⏹️ ▶️ John Worldwide director of product marketing. We all know that is really a world way, but worldwide
⏹️ ▶️ John in front of things, it’s so much more impressive.
⏹️ ▶️ Casey So anyway, so after that, that video, the punch me in the fields, we had one of the
⏹️ ▶️ Casey the women who was on stage, whose again, name escapes me and I’m sorry, who did the new health studies,
⏹️ ▶️ Casey which I was excited to see the Apple Watch hearing study, the Apple Hearing Study, which is largely about
⏹️ ▶️ Casey, Marco the watch. Her
⏹️ ▶️ Marco name given was Sambal, but no last name, no title.
⏹️ ▶️ Casey Wonderful. The Apple Hearing Study, which is because the watch can obviously hear
⏹️ ▶️ Casey your environment. The thing that I was most excited about and impressed by was the
⏹️ ▶️ Casey Apple Women’s health study, which includes infertility, which is near and dear to my heart, and osteoporosis,
⏹️ ▶️ Casey and the Apple Heart and Movement Study. So I don’t think we need to talk too much about these, but I think these
⏹️ ▶️ Casey are all really great examples of, yeah, Apple can do some really navel-gazy, really
⏹️ ▶️ Casey selfish stuff, but I feel like these health studies, from everything
⏹️ ▶️ Casey I can tell as a non-doctor, really do seem like Apple genuinely trying to improve
⏹️ ▶️ Casey the world. And they may or may not make a dent on the universe, so you know, if you will, but
⏹️ ▶️ Casey I do think that they’re doing the right thing here and I am all on board for
⏹️ ▶️ Casey them continuing to go down this path.
⏹️ ▶️ John Yeah, then we had another topic that we’ll probably actually talk about another day of exactly how Apple is currently
⏹️ ▶️ John trying to address the healthcare market and how they could best address it. But right now, this is what they’re doing with these,
⏹️ ▶️ John you know, they have devices that can participate in health care in various ways. And they are pursuing
⏹️ ▶️ John sort of the I’m going to say the obvious things like, look, they made they made a watch. They intentionally put a bunch of health sensors
⏹️ ▶️ John in it. They can record data, then they can sort of alert based on that data. And the fact they have these devices
⏹️ ▶️ John that are attached to people that can do things for you makes it the perfect tool for, like, you know,
⏹️ ▶️ John widespread studies where they need lots of participants. And Apple’s like, we’ve got lots of customers. We
⏹️ ▶️ John can actually help there. you don’t have to recruit a bunch of people and get them to do some weird thing.
⏹️ ▶️ John If we can just gather data from people who already have Apple Watches, you know, that’s great.
⏹️ ▶️ Casey Yep. So speaking of Apple Watches, now we’re getting into the meat of the show, the new
⏹️ ▶️ Casey Apple Watch Series 5. The highlight feature here,
⏹️ ▶️ Casey which has gotten us to the point that Marco has already bought himself an Apple Watch and he has sworn
⏹️ ▶️ Casey off his mechanical BS from 1812. The display is always on.
⏹️ ▶️ Casey Marco, how excited
⏹️ ▶️ Marco are you? Finally, I can see the mediocre watch faces all the time.
⏹️ ▶️ John, Marco you’re gonna be negative about
⏹️ ▶️ John that. Finally? What do you mean, finally? Nobody expected always on a watch
⏹️ ▶️ John display this year. This is the standout announcement of the entire presentation, which is
⏹️ ▶️ John this alone puts this presentation above average. That’s why I didn’t just say it’s
⏹️ ▶️ Marco average. No, I completely agree. Like in all seriousness, this is a really huge
⏹️ ▶️ Marco upgrade to the watch that I didn’t think we were ready for yet. Like I didn’t think we were there battery life-wise
⏹️ ▶️ Marco to do this. And, you know, none of us have these yet. We don’t know what the trade-offs really are yet. We’ll find out.
⏹️ ▶️ Marco Maybe there’s some kind of weird thing, but it seemed that they really pulled it off. And, you know, even
⏹️ ▶️ Marco though the Apple Watch is mostly not for me, this was
⏹️ ▶️ Marco one of the huge reasons why I didn’t like it. That every
⏹️ ▶️ Marco, Casey Every time I glance
⏹️ ▶️ Marco at it, it would be a black rectangle and I’d have to twist my arm in a weird way a lot of times
⏹️ ▶️ Marco and a lot of times it just wouldn’t work. It’s funny. So I do usually wear it during workouts
⏹️ ▶️ Marco and one of the pictures they showed was somebody holding a plank
⏹️ ▶️ Marco and I have actually been doing that exact thing, wearing a watch, wanting to see what’s on the screen and not
⏹️ ▶️ Marco being able to. I can’t rotate my wrist at that moment. Yeah.
⏹️ ▶️ John I guess I’ll just… Micro-targeted advertising just to you.
⏹️ ▶️ Marco Yeah, right. So like… It applies to me too, but yes, I agree. So like, it actually, it’s a huge
⏹️ ▶️ Marco upgrade. That will, I don’t know how, you know, how great it is yet, but
⏹️ ▶️ Marco that will dramatically change what it’s like to wear the watch. That’s a huge,
⏹️ ▶️ Marco huge deal. And, you know, there’s lots of details to work out, lots of, you
⏹️ ▶️ Marco know, design issues and questions. One of the biggest things I want to know is like,
⏹️ ▶️ Marco what’s it like to be in a room with a bunch of these things? You know, like, if you’re, if you’re like in a room when a bunch of people have watches,
⏹️ ▶️ Marco is it gonna be distracting? Or have they tweaked the brightness algorithms enough so that
⏹️ ▶️ Marco it doesn’t seem like you’re in a sports bar full of little tiny TVs on everybody’s
⏹️ ▶️ Marco, John wrists? It is dimmer, it is dimmer in
⏹️ ▶️ John the ambient mode. I’m assuming mostly to save battery, but as far as I would tell from the people taking
⏹️ ▶️ John pictures of the thing, there is a dim mode, which is kind of the always-on display, and then there’s the I’m-interacting-with-it,
⏹️ ▶️ John which is the higher brightness.
⏹️ ▶️ Marco Right, and the dim mode also simplifies what’s on screen. So any watch’s face that has a white background,
⏹️ ▶️ Marco it switches it to black, so it uses fewer pixels and saves energy. It also removes the animated
⏹️ ▶️ Marco seconds hand from the analog faces, so it doesn’t have to keep updating the screen at 60 hertz. Like they said, they
⏹️ ▶️ Marco can slide on their refresh rate to what they said, one hertz, which is one hertz
⏹️ ▶️ Marco in reality. The unit is not called hertz if it’s only one. But anyway,
⏹️ ▶️ Marco so that’s a huge deal. All the tech going into that, all the advancement, the battery optimization,
⏹️ ▶️ Marco adjusting all the watch faces to support this, I do think that
⏹️ ▶️ Marco this is probably the nail in the coffin for any hope of there ever being third party watch
⏹️ ▶️ Marco, Casey Because this is the kind of thing that Apple
⏹️ ▶️ Marco really, you know, if there were third party watch faces, they basically couldn’t have done
⏹️ ▶️ Marco this, or they would have had to put weird restrictions on them, or things like that. And I can see them just wanting
⏹️ ▶️ Marco to keep that control for themselves forever. And that’s unfortunate for me, because
⏹️ ▶️ Marco I really want third party watch faces. One of the reasons why the Apple Watch
⏹️ ▶️ Marco is not currently my favorite is because I don’t really love any of the faces right now.
⏹️ ▶️ Marco I have like minor or major problems with almost all of them. And so it’s not really for me,
⏹️ ▶️ Marco but for everyone who it is for,
⏹️ ▶️ Marco this is a massive upgrade. I’ll also say, you know, otherwise like, we didn’t get a lot of other detail
⏹️ ▶️ Marco about like what else is different about it, But like that alone, I don’t think I’m gonna
⏹️ ▶️ Marco get one because I don’t use my Series 4 enough. And for my purposes of like, you know,
⏹️ ▶️ Marco developing the app, the Series 4 is probably fine. Like I don’t even, my app doesn’t even have a meaningful complication.
⏹️ ▶️ Marco So I can’t even say like, oh, I have to test my complication on the new Always On screen. Like, nope, I really don’t. But
⏹️ ▶️ Marco anyway, it looks like a really good upgrade. And if I were an
⏹️ ▶️ Marco everyday Apple watch wearer, I would seriously consider it because of how incredibly
⏹️ ▶️ Marco different that the screen thing will make it as just an overall experience. As
⏹️ ▶️ Marco for the finishes, by the way, before I forget, people ask me a lot about watch stuff and
⏹️ ▶️ Marco the watch finishes. I love that they introduced titanium. I love that they brought back
⏹️ ▶️ Marco white ceramic. The white ceramic, I can tell you, is fantastic. I don’t love with these new
⏹️ ▶️ Marco ones that they’ve made the crown black on it. It’s kind of a weird
⏹️ ▶️ Marco contrast with the white. I don’t love that, but otherwise, in the pictures
⏹️ ▶️ Marco so far, the titanium really looks fantastic. The
⏹️ ▶️ Marco one thing though, and the hands-on people who were there say that it was,
⏹️ ▶️ Marco notice it’ll be lighter as well, which is nice. The one thing that I will say though is that
⏹️ ▶️ Marco I would strongly suggest anybody who is on the fence about which one of these to get or who is interested in the titanium
⏹️ ▶️ Marco maybe, wait until you can see it in person because it’s a very
⏹️ ▶️ Marco different finish. It is a brushed, it’s like a horizontally brushed finish, it looks like on the titanium
⏹️ ▶️ Marco from the pictures, which the steel models are polished. So they’re, you
⏹️ ▶️ Marco know, high polish like mirror finish. And then the aluminum models have that kind of like sandblasted
⏹️ ▶️ Marco look. So titanium being like a brushed finish is a very different look.
⏹️ ▶️ Marco And I don’t know how that will appear or not in person. Like,
⏹️ ▶️ Marco I haven’t ordered one yet, in part because I’m trying to rationalize myself out of it, but also in part because I can’t decide which
⏹️ ▶️ Marco one to order. I think, off the top of my head, I think the
⏹️ ▶️ Marco light-colored titanium is probably going to look the best, but until I see it in person, I wouldn’t make
⏹️ ▶️ Marco that call. And I would suggest to you, our dear listeners, you might not want to either, because
⏹️ ▶️ Marco these things can look very different in person.
⏹️ ▶️ Casey Steve McLaughlin So I am extremely stoked to receive mine. As I’ve said earlier, Aaron and I both ordered new
⏹️ ▶️ Casey ones. I finally took the plunge on the smaller watch. I’m rolling a,
⏹️ ▶️ Casey what is it? 42 millimeter series three. I have little teeny tiny wrists, so I went for the 40 millimeter
⏹️ ▶️ Casey series five cellular again because I do love having it when I go running. I
⏹️ ▶️ Casey am super pumped. I want the titanium really badly, but it’s something that I don’t see sticking around
⏹️ ▶️ Casey for a long time. I can’t justify the cost. I’ll probably keep this watch for a year
⏹️ ▶️ Casey or two, hopefully two. As much as I like to snark on Marco, I can’t appreciate
⏹️ ▶️ Casey an honest-to-goodness mechanical watch. And if this was a mechanical watch that I was keeping forever, I probably would do the $700
⏹️ ▶️ Casey or whatever it is titanium. But no, I just went whatever the cheapo one was, well with cellular,
⏹️ ▶️ Casey the sport model with cellular and Aaron got the non-cellular one. And I’m really excited
⏹️ ▶️ Casey about it. Also worth noting that you can choose, I think for the first time, right? Yeah,
⏹️ ▶️ Casey, Marco this is huge.
⏹️ ▶️ Casey choose any watch case with any band. It used to be that if you got a sport watch, you could only get like
⏹️ ▶️ Casey sport bands or a subset of the available bands. Now, you could get the cheapo
⏹️ ▶️ Casey watch with the link bracelet or whatever the most expensive band of the day is. And
⏹️ ▶️ Casey I think that’s really great. And I did their little online configurator thing
⏹️ ▶️ Casey to use car parlance, which was good and it let you kind of visualize what
⏹️ ▶️ Casey you were going to get. I have a feeling this is going to be really great in stores. I’m a little curious
⏹️ ▶️ Casey how the packaging is going to be for this, you know, especially if you buy this in store, you know, do they hand
⏹️ ▶️ Casey you two different boxes? Do they have an infinite array of combinations in the back? I would assume not.
⏹️ ▶️ Casey I’m curious to see how this works out. But did you, did you buy a series four? No, no, no, no, no, no. No,
⏹️ ▶️ Casey I’m still rocking the
⏹️ ▶️ Marco three because the series four, the packaging for the series four was separated.
⏹️ ▶️ Marco It was was like there was there was like a very thin outer box, but inside that box were two totally
⏹️ ▶️ Marco separate boxes. One had the strap and one had the watch and then you had to assemble it after the fact.
⏹️ ▶️ Marco So it seemed almost like
⏹️ ▶️ Marco, Casey they were kind of
⏹️ ▶️ Marco preparing for it with the series four and maybe just didn’t you know didn’t get it all together in time or whatever. But
⏹️ ▶️ Marco but yeah, like it was already it’s already been separate for a year like in the packaging
⏹️ ▶️ Marco, Casey and everything. They were just
⏹️ ▶️ Marco bundled together with like a thin black outer box.
⏹️ ▶️ Casey That is some quality RTFU. Thank you. So anyway, I am really stoked to these. I am really
⏹️ ▶️ Casey stoked to have Always On watch face. It doesn’t bother me as much as I think it bothers you, Marco,
⏹️ ▶️ Casey but it definitely bothers me. I’m not sitting here and saying it’s a non-issue. It’s an issue. And I am excited.
⏹️ ▶️ Casey I’m really excited to have this on my wrist. I really honestly am. The GPS
⏹️ ▶️ Casey starts at $400, cellular starts at $500. And also, we haven’t touched on this
⏹️ ▶️ Casey yet, and we’re going to touch on it more in a minute. I am not even kidding when I tell you
⏹️ ▶️ Casey Possibly my favorite announcements of this entire event were the means by which I can throw
⏹️ ▶️ Casey piles of cash at Apple. Because literally as soon as the event was over, I ordered two Apple
⏹️ ▶️ Casey Watches. I didn’t have to wake up at midnight or three in the morning or anything like that. The
⏹️ ▶️ Casey keynote was over, I went to the Apple website and I bought myself two Apple Watches.
⏹️ ▶️ Casey Or I bought the family two Apple Watches. That was awesome, it was incredible. There was nothing to
⏹️ ▶️ Casey, Marco worry about.
⏹️ ▶️ Marco I wish I would have had a choice. If I would have known which titanium I was interested
⏹️ ▶️ Marco in, if any, I might have already ordered one.
⏹️ ▶️ Casey Yeah, you know, and we’re going to get on a deep tangent, which we don’t have time for, but I would like to just say,
⏹️ ▶️ Casey if you’re not going to let us order something today, which they did with
⏹️ ▶️ Casey the watch, which I commend, and I think in a perfect world, that’s what I would want. But if you have something like the phones where you’re
⏹️ ▶️ Casey going to make us wait a couple of days before we order. Why doesn’t retail get examples of these phones
⏹️ ▶️ Casey to put out right after the keynote? And yes, I know, okay, leaks. Yeah, yeah, I get it. I’m just saying like in my
⏹️ ▶️ Casey perfect fantasy world, it should be that the keynote is over and either that day or
⏹️ ▶️ Casey the next day, I can go to my local Apple store and see these in person so I can figure
⏹️ ▶️ Casey out what I want. Like this is the firstest of first world problems. But if you’re going to give us that delay,
⏹️ ▶️ Casey then put the damn devices in the store so we can see them. That would make it so much nicer.
⏹️ ▶️ Marco Yeah, that would be amazing.
⏹️ ▶️ Casey Finally, the Series 3 persists. It is $200 for a GPS model. I don’t think
⏹️ ▶️ Casey they have cellular models of the Series 3 anymore, but that is the cheapo watch. And you know what?
⏹️ ▶️ Casey $200 for a not that old Apple Watch? I don’t think that’s a bad deal. I think that’s pretty good
⏹️ ▶️ Marco Yeah, that’s a great, I mean the Series 3, yes, it is now two years old, but it’s also still fine.
⏹️ ▶️ Casey feels good. I mean, granted, I don’t really have a lot to compare to, but I haven’t felt like it’s slow
⏹️ ▶️ Casey in the same way my Series Zero absolutely did
⏹️ ▶️ Casey at this point in its life.
⏹️ ▶️ Marco No, I mean, the Series Zero was ungodly slow on day one.
⏹️ ▶️ Marco, Casey Well, fair, fair,
⏹️ ▶️ Marco fair. The Series One and Two, which are the same watch, confusingly, but the Series One
⏹️ ▶️ Marco and Two were faster in the sense they were less
⏹️ ▶️ Marco slow. The Series Three was the one that made a massive jump forward in performance.
⏹️ ▶️ Marco for them to keep that one around is totally fine. I would have preferred the Series 4 as a developer.
⏹️ ▶️ Marco I would have preferred that one to be the one that sticks around longer because it has the different screen shape with the rounded corners and
⏹️ ▶️ Marco everything. And that would mean that like all the old square screens I could stop supporting like a few years earlier
⏹️ ▶️ Marco than I now have to support them. But that’s fine, we can deal with that. I do wonder
⏹️ ▶️ Marco why the Series 4 wasn’t the one kept around.
⏹️ ▶️ Marco And either instead of or in addition to the Series 3, Like why, you have $200
⏹️ ▶️ Marco for the Series 3 and then $400 for the Series 5. Okay.
⏹️ ▶️ Marco What, yeah, what happened to the Series 4? It seemed totally fine. We have two of them in our house.
⏹️ ▶️ Marco They’re wonderful. Like, I don’t know, but oh well.
⏹️ ▶️ Casey Yeah. Oh, and real-time follow-up, the cellular Series 3 is available and that is $300 as
⏹️ ▶️ Casey you would expect. I
⏹️ ▶️ John wonder if the Series 4 is a manufacturing line thing because the Series 5 is basically,
⏹️ ▶️ John as far as I can tell, physically identical on the outside in terms of dimensions and everything as
⏹️ ▶️ John the Series 4. So maybe there’s
⏹️ ▶️ John, Marco some. That’s a good point.
⏹️ ▶️ John Maybe they’re not at volumes where that matters. I don’t know. The Series 3, price for 200 is,
⏹️ ▶️ John oh God, my phone is activating again. This has become. Okay, I got it. I got
⏹️ ▶️ John it. Oh, you said Series 3. Check. Yeah, this has been a problem recently.
⏹️ ▶️ John Something about, anyway.
⏹️ ▶️ Marco Yeah, my home pod started playing music during the keynote because of something they said on screen.
⏹️ ▶️ John Yeah, this has been happening to me during podcasts. just turn off that feature I so rarely use it. Anyway
⏹️ ▶️ John I feel like there’s a sort of a line there’s two lines here one is the you know the curved display on the series 4
⏹️ ▶️ John like this dividing line between the old Apple watches and the new just visually and now with the always-on
⏹️ ▶️ John display there’s a second perhaps even darker line depending on how much of an impact that has on people
⏹️ ▶️ John and speaking of the always-on display I don’t think that puts a nail in any kind of coffin for custom watch
⏹️ ▶️ John faces that custom watch faces are still totally a thing that Apple could do if you made one you’d have to deal with always-on display
⏹️ ▶️ John the the same way your apps deal with dark mode. Like, is this
⏹️ ▶️ John, Marco a thing that you would have
⏹️ ▶️ John to deal with? Doesn’t mean they’re ever gonna do it, but I don’t think always on display changes the
⏹️ ▶️ John odds one way or the other. And I feel like as time goes on, the odds slowly increase. I always just think about
⏹️ ▶️ John third-party keyboards. Like, eventually you start running out of features to add and you’re like, you know what, okay, fine,
⏹️ ▶️ John watch faces. And really, if I had to pitch them, I’d say, don’t put that one off. Don’t leave it until you’re
⏹️ ▶️ John scraping bottom of the barrel. Because it’s another, like, you love app stores, don’t you? you’ll
⏹️ ▶️ John have to sell things. People will sell watch faces and you’ll get a cut and it will work out great for you.
⏹️ ▶️ John Like I don’t understand what you know, maybe they just haven’t gotten around to it. I don’t know if there’s any actual resistance. But if I had to pitch to them, I’d
⏹️ ▶️ John say, look, I know this is lower priority, and you should definitely work on the other stuff like cellular and always on display first.
⏹️ ▶️ John But eventually, I hope you do get to that. And I do like this, the set of models, I’d like
⏹️ ▶️ John that all the different materials are coming back. But I share Marco’s trepidation about titanium, because
⏹️ ▶️ John just based on the pictures, you can’t tell anything about you have to see it in person to see whether you’re gonna hate it or like it.
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⏹️ ▶️ Casey The iPhone 11. Now, this gets a little weird.
⏹️ ▶️ Casey So last year, this, I guess last year, you had the XS,
⏹️ ▶️ Casey the XS Max, and the XR. The iPhone 11
⏹️ ▶️ Casey replaces the XR, which is what we all expected, but when, when we were listening to it in the keynote, I got
⏹️ ▶️ Casey my wires crossed a couple of times. The iPhone 11, This is the replacement for the XR.
⏹️ ▶️ Casey Has an A13, anodized aluminum and glass. Seems like no writing on the back of
⏹️ ▶️ Casey it. They touted several times toughest glass ever in a smartphone, including a glass camera
⏹️ ▶️ Casey bump, which they talked about for a while. Six colors, purple, white, yellow, green, black, and product red.
⏹️ ▶️ Casey It remains at 6.1 inches. It has haptic touch, spatial audio, a U1 chip with directional
⏹️ ▶️ Casey air drop. They did not release any sort of Apple tile yet.
⏹️ ▶️ Casey 30% better face ID, including better angles. And it has two cameras
⏹️ ▶️ Casey instead of the one from the XR last year. It has the wide camera, which is F1.8,
⏹️ ▶️ Casey and the ultra wide camera, which is F2 point something or other. They also are introducing night mode
⏹️ ▶️ Casey across the iPhone line. This is like night sight or whatever Google calls it. This one deserves
⏹️ ▶️ Casey a finally. Yeah, that sounds great. And I’m really anxious to try this. They did
⏹️ ▶️ Casey a video demo of old muscle cars on salt flats, which I was definitely there for,
⏹️ ▶️ Casey loved it. Oh, I should go back a half step, I’m sorry. Night mode, from what I’ve gathered, does
⏹️ ▶️ Casey have a live preview, which Android does not do. I have not verified that, but I
⏹️ ▶️ Casey have heard rumblings that that’s the case.
⏹️ ▶️ John Yeah, I saw a video of it being done. It does have, it does show something on the screen. When,
⏹️ ▶️ John the other thing that I saw, it was, I think it was the MKBHD video. Like you can’t turn on night mode.
⏹️ ▶️ John It’s, it automatically turns on when the light gets dim. So in the Apple room, you had to put your hand over the phone
⏹️ ▶️ John to trip the sensors to make it think it’s dark. But once you did that, you could see a live view of
⏹️ ▶️ John the palm of his hand in the thing. It wasn’t a great demo, but those two features are
⏹️ ▶️ John weird. That Apple wouldn’t actually have a night mode switch. It would only go on automatically.
⏹️ ▶️ John I wonder if it’s going to make people not realize. It doesn’t go on automatically. What happens is UI appears.
⏹️ ▶️ John So the UI to turn on night mode appears, but it only appears on the screen when it is dark enough that
⏹️ ▶️ John it is a valid thing to do. It’s a little strange.
⏹️ ▶️ Marco I think it’s great. I mean, it keeps, if it was something that you had to like go specifically turn
⏹️ ▶️ Marco on that would work totally differently, I feel like people wouldn’t know about it.
⏹️ ▶️ John But you do have to turn it on. You have to notice that a new UI blob has appeared on the screen and you have to tap it to
⏹️ ▶️ John turn on night mode. I don’t know, I mean, I’m sure it’ll work itself out. Like the camera UI, despite it being a little bit
⏹️ ▶️ John wonky, it’s so frequently used that people eventually figure it out. I hope people figure it out. Like I’m still kind of amazed And
⏹️ ▶️ John I think we’ve all seen this in years past of like when they rejigger the camera UI
⏹️ ▶️ John and people would be like touching or swiping on the individual words to change modes, not realizing that
⏹️ ▶️ John you could essentially swipe on the entire screen or the whole bottom of the screen to change modes. Like it’s not an obvious UI. It’s Apple
⏹️ ▶️ John Snapchat basically, where there’s lots of there’s lots of non obvious ways you can interact with it,
⏹️ ▶️ John but the obvious way will work. So it’s a friendly, it’s fairly friendly UI, but the obvious way is
⏹️ ▶️ John also harder than the in a non-obvious way, which is like, you don’t realize it, but you can swipe anywhere and you can
⏹️ ▶️ John just jab over here and get this control. Anyway, they’ve continued to advance that UI and I think
⏹️ ▶️ John it looks a little bit nicer than it did, but I’m wondering if they’re stringing against the limits of what you can do in a camera
⏹️ ▶️ Casey Indeed. Extended dynamic range video at 4K at 60 frames a second.
⏹️ ▶️ Marco I love that. Before you go past that, I love that. Because here’s, so this is what
⏹️ ▶️ Marco this means. A lot of people missed this last year. when the iPhone XS and XS Max generation and XR,
⏹️ ▶️ Marco when those were introduced last year, they added a feature, so I believe it was the X that first added
⏹️ ▶️ Marco 4K 60, but then the XS and XS Max and XR, when
⏹️ ▶️ Marco you were shooting at only 30 frames a second, the sensor was still taking 60 frames
⏹️ ▶️ Marco a second video, and what it would do would be it would take, it would alternate between a high exposure
⏹️ ▶️ Marco and a low exposure with every frame it captured, and then merge them live into
⏹️ ▶️ Marco basically almost like an HDR like so what they’re calling extended dynamic range
⏹️ ▶️ Marco merged into a video that had more dynamic range because it’s basically doing exposure bracketing live
⏹️ ▶️ Marco with every two frames that it was shooting to take the 4k 60 sensor and make 30 frames
⏹️ ▶️ Marco a second video this wouldn’t happen it because it couldn’t if you were shooting at
⏹️ ▶️ Marco 4k 60 I like to shoot 4k 60 because it looks lifelike
⏹️ ▶️ Marco and I have all the resolution and it’s wonderful and I know you know I I know it doesn’t look right for cinematic purposes, but
⏹️ ▶️ Marco for home videos, it looks amazing, because it looks like you’re really there, and I love it. And so I love shooting 4K60,
⏹️ ▶️ Marco but I was always torn between should I go change it and toggle it off when I’m shooting
⏹️ ▶️ Marco video in the sunset, when I want more dynamic range, you know? Because you had
⏹️ ▶️ Marco to choose with the XS generation, you had to choose, do I want 60 frames a second,
⏹️ ▶️ Marco or do I want nice dynamic range? And with the 11
⏹️ ▶️ Marco generation now, they have removed the need to make that choice. It seems like what I’m
⏹️ ▶️ Marco guessing the way it’s implemented, I’m guessing the sensor is just running at 4K 120 the whole time and outputting 4K 60.
⏹️ ▶️ Marco But whatever it is, you can now do 4K 60 with the extended dynamic
⏹️ ▶️ Marco range. However they’re doing it, they didn’t really say how this was achieved, but
⏹️ ▶️ Marco the way they were talking about it makes it sound like that’s what this is.
⏹️ ▶️ Marco And so that’s a great thing for me because in the same way that when 4K 60 finally
⏹️ ▶️ Marco came out with the 10, I no longer had to choose with every video, do I want high resolution
⏹️ ▶️ Marco or high frame rate? I could have both. Now, with the 11, I don’t have to choose,
⏹️ ▶️ Marco do I want good dynamic range or do I want 4K 60? Now I can have both, and that’s
⏹️ ▶️ Casey Yeah, I’m super excited for this because I’m rocking an iPhone 10, as is Aaron. You know,
⏹️ ▶️ Casey it seemed imprudent last year to have just quit my job and then spend a whole bunch of money on hardware, but
⏹️ ▶️ Casey now that I know I am not yet in the poor house, I’m going to put myself in the poor house with all of this new Apple hardware.
⏹️ ▶️ John Well, you’re not getting an 11, right? Yeah, yeah, absolutely. You’re getting 11 Pro,
⏹️ ▶️ John, Casey right? Oh, I’m sorry,
⏹️ ▶️ Casey, John I misunderstood. You’re confusing yourself again.
⏹️ ▶️ Casey I am, I am, I’m telling you, I don’t know what my deal
⏹️ ▶️ Marco is. Can we take a moment to appreciate what Apple has done here? This is really something. They,
⏹️ ▶️ Marco you know, when the 10 came out, it was like, this is the phone that you should get if you care about iPhones. This is amazing,
⏹️ ▶️ Marco and this is the new, because, you know, there used to only be one new phone every year that you would want to get.
⏹️ ▶️ Marco It came in two sizes for a while, but there was one good flagship iPhone that
⏹️ ▶️ Marco came out every year. And then when the 10 came out, they had this weird thing with the 10
⏹️ ▶️ Marco and the 8. And then when the 10S came out, they had the weird thing with the 10S and then the 10R.
⏹️ ▶️ Marco And the 10R and the 8 were both kind of like, here’s the low-end one, that’s the
⏹️ ▶️ Marco afterthought after we spent all the attention on the nice big new one. People don’t like buying the afterthought.
⏹️ ▶️ Marco It isn’t a great feeling to go into the store and be like, well, there’s the one I actually want, but it’s too expensive so I’m gonna
⏹️ ▶️ Marco buy the cheap one. Apple had to make the cheap one sound good again.
⏹️ ▶️ Marco And what they did here, I think was masterful, in like, it isn’t some like
⏹️ ▶️ Marco secondary name. It isn’t like the iPhone Special, the iPhone C, like you know,
⏹️ ▶️ Marco nothing like that. Like, it’s just, this is the iPhone 11. There’s also the
⏹️ ▶️ Marco Pro over there, but this is the iPhone 11. And it is the new XR, it is the new,
⏹️ ▶️ Marco I say cheap, but you know, it’s lower end, I guess. It’s the less expensive phone. It’s the
⏹️ ▶️ Marco phone that’s at the price that the expensive phones used to be. But
⏹️ ▶️ Marco they really very hard positioned the 11
⏹️ ▶️ Marco as this is the regular one, this is the one you should probably buy. And I think
⏹️ ▶️ Marco that’s really smart because it reflects what the market really wanted, which is like, okay, you made these super expensive ones
⏹️ ▶️ Marco at the high end. That’s nice for the nerds and the rich people, but for everyone else, we don’t really want
⏹️ ▶️ Marco our phone to cost that much. We’d rather have this other one. So they marketed the 11 series
⏹️ ▶️ Marco in such a way that doesn’t make all those buyers feel bad about what they’re gonna buy.
⏹️ ▶️ Marco It makes the 11 the default choice instead of trying to
⏹️ ▶️ Marco make the expensive one the default and then having people say, ooh, that’s too expensive, cut it down
⏹️ ▶️ Marco for me. Now it’s like we’re gonna come in at the quote regular price
⏹️ ▶️ Marco of the $700-ish range that these now sit at again and say, all right, the 11 is the
⏹️ ▶️ Marco default phone. You shouldn’t, nobody should feel bad about choosing the 11. It’s great, it’s the new
⏹️ ▶️ Marco iPhone, period. And also we have these other ones over here. But the 11 is the new iPhone,
⏹️ ▶️ John period. I think I did a pretty good job with the XR and XS. Like obviously the eight was the, you know, also
⏹️ ▶️ John ran silly, like it was so clear that it was the lesser phone. But the XR and the XS,
⏹️ ▶️ John like both of them are modified. Neither is just the X. They both have a letter. Obviously,
⏹️ ▶️ John the letter is one earlier in the alphabet for the lesser phone. But
⏹️ ▶️ John the important thing about them was that they had essentially the same
⏹️ ▶️ John system on a chip. It wasn’t like a last year’s CPU, GPU combo.
⏹️ ▶️ John It was lesser, so it could be lower priced. And it had one letter less. But the insides didn’t make you feel like you
⏹️ ▶️ John were buying an iPhone 8. And I think that experiment of having them both be
⏹️ ▶️ John equally adorned, they both had a letter after them, was to figure out, you know, cause the eight
⏹️ ▶️ John is like, whatever, you know, we know the deal with the eight and it was totally looked different. Didn’t have the, you know, had touch ID and all that stuff.
⏹️ ▶️ John That’s not much of an experiment. This experiment was which one will people actually buy? And I think the
⏹️ ▶️ John consensus is that the 10R sold really, really well. And so that gives them the confidence to do
⏹️ ▶️ John this move this time. It’s like, all right, no more suffixes. And the completely unadorned
⏹️ ▶️ John one is the default. And that’s the 10R. Why? Because we know people love that phone. We know because they
⏹️ ▶️ John bought tons of 10 hours, right? And same strategy. They’re not, it doesn’t have a lesser system on a chip.
⏹️ ▶️ John It’s got the A13, right? It has one fewer camera, LCD instead of all. It’s the 10 hour formula
⏹️ ▶️ John all over again. It has just graduated to now. Now there is a distinction in games. One
⏹️ ▶️ John name is unadorned and the one that’s unadorned is not the fancy one. It’s the slightly less fancy one. So
⏹️ ▶️ John I think like it’s trial run and then 10 hour was just to see what, you know, cause for all we knew the 10 hour could have been a
⏹️ ▶️ John dud. And it was like, Oh no, everyone wants the 10 S because the world magically detects that that one’s better. Or it could have even
⏹️ ▶️ John been the people who prefer the XS because it’s a smaller size, which is a thing a lot of people forget, but it is. Or maybe they like the bigger
⏹️ ▶️ John one. And I feel like the people have spoken with their wallets and what they’ve said is, we love the XR,
⏹️ ▶️ John and so now it gets to be the iPhone 11. And I think that’s fine, even though I think it’s slightly too big for me.
⏹️ ▶️ Casey Yeah. We also should mention that it has the
⏹️ ▶️ Casey return of the QuickTake camera, which I’m sure John has thoughts about. That is when you
⏹️ ▶️ Casey take video, it used to be that to do a burst, you would tap and
⏹️ ▶️ Casey hold on the shutter and it would just click, click, click, click, click, click, and generate a mile long burst, which if you have small kids, you
⏹️ ▶️ Casey know happens all the time. Now, instead, if you tap and hold, you’ll get a video, which I think
⏹️ ▶️ Casey is really great actually. And nobody really knew if burst mode died or not, but apparently, I believe
⏹️ ▶️ Casey it’s if you swipe left, you get burst mode. So you tap and hold and swipe
⏹️ ▶️ Casey, John left or something
⏹️ ▶️ Casey like that. Snapchat. I’m telling you. Yeah, you’re not wrong. But yeah, QuickTake is back, John. You
⏹️ ▶️ John Yeah, I think I missed that. Do they actually intercap it just like the digital
⏹️ ▶️ John, Marco camera? I don’t
⏹️ ▶️ John know. I didn’t even see it in the notes. It’s not intercapped. But yeah, they can reuse names. No one remembers the QuickTake
⏹️ ▶️ John cameras. Come on. And they weren’t good anyway, so it’s fine.
⏹️ ▶️ Casey Fair enough. They also said faster face ID, Wi-Fi 6, whatever that means, and it starts at 700 bucks.
⏹️ ▶️ Casey This is a really compelling phone. And I got to tell you, my mom has a XR. And
⏹️ ▶️ Casey I think you said it a minute ago, John, it’s a little too big for me. I’m not entirely in love with the XS
⏹️ ▶️ Casey slash 11 Pro regular size version. I think that’s even a little too big for me
⏹️ ▶️ Casey too, but it works. The XR is definitely too big for me.
⏹️ ▶️ Casey But that said, what a great and compelling phone for any normal person who doesn’t like
⏹️ ▶️ Casey setting money on fire. I really think that, as you guys had talked about earlier, this is the
⏹️ ▶️ Casey correct default choice. And only if you really, really, really have needs,
⏹️ ▶️ Casey including setting money on fire, should you even consider the 11 Pro. It’s $100 less,
⏹️ ▶️ John right? The XR started at $799 and this starts at $699? Oh yeah,
⏹️ ▶️ Casey Thompson had a really great piece
⏹️ ▶️ John on that. Yeah, it actually is cheaper. Yeah, so it is a rare thing that happens. And
⏹️ ▶️ John about this phone, like, so it’s, Well, the back of the 10 R was also glass, right?
⏹️ ▶️ John But this has the glass with the much larger camera bump to fit all the extra cameras.
⏹️ ▶️ John It’s kind of weird that the iPhone 11 gets the same size camera bump, even though it has one fewer
⏹️ ▶️ John camera in it. Anyway, that whole idea of carving out the glass
⏹️ ▶️ John on the back to handle the bump is, I think, a… They’re coming up with more and more clever ways of
⏹️ ▶️ John sort of minimizing the facial blemish that is the camera bump. It’s going to be there.
⏹️ ▶️ John It’s like my nose. It’s going to be there, but makeup, you can minimize it, right?
⏹️ ▶️ John If you want to. I think that is successful, at least in the pictures. We’ll see how
⏹️ ▶️ John successful it is in real life. But the other thing about this sort of milled from a single thick piece of glass
⏹️ ▶️ John back that I thought they fumbled in the presentation was that their video, I think this was for the 11,
⏹️ ▶️ John their video for it was showing the 11 getting chucked into people’s purses and getting things spilled on
⏹️ ▶️ John it and falling off of tables and all sorts of stuff. There was talking about the
⏹️ ▶️ John durability, but they didn’t. They didn’t like they didn’t back that up
⏹️ ▶️ John as part of the presentation. Yeah, they mentioned toughest glass, whatever. But like it was just sort of a drive by like, is
⏹️ ▶️ John the pitch that the iPhone 11 is substantially more durable than the 10 are how much more durable and why?
⏹️ ▶️ John I think that would be a great pitch to break their phones all the time, especially ones that are made of glass. and they could lean
⏹️ ▶️ John into this and say, yeah, we continue making them out of glass. And you know why? Because it’s incredibly tough and this phone
⏹️ ▶️ John is even tougher than before and like put some numbers behind it, but they didn’t. They were just, they just went with the advertising
⏹️ ▶️ John thing of like, look, if we show you the phone being jostled and dropped or like, again, put it in the purse
⏹️ ▶️ John with a bunch of other stuff like your keys and whatever that are scratching up against it. Is it more scratch resistant?
⏹️ ▶️ John Is it gonna get scratched up? Is it more scratch resistant than the similar glass phones? Like, what are you, what are you trying to say here?
⏹️ ▶️ John Like they made that video, but then they didn’t back it up. I’m hoping that the truth
⏹️ ▶️ John is that it is more durable than the 10 R was. I think glass is pretty good in terms of scratch
⏹️ ▶️ John resistance. That’s why they make the screen out of it and making the back out of it is a good idea. I have no idea how it’s going to do in terms
⏹️ ▶️ John of shattering. Like they showed it being dropped by a little robot, but they didn’t put any numbers behind it. And I felt like that was a missed
⏹️ ▶️ John opportunity because I, you know, I think this is the 11 is a great
⏹️ ▶️ John phone. I think it has all the things. I think it looks nice and fancy. I think the
⏹️ ▶️ John things that it’s missing are things that most people probably don’t care about and probably shouldn’t care about.
⏹️ ▶️ John And I think despite it being a size that Casey and I are not into, it’s probably the right size for most people because
⏹️ ▶️ John people seem to like really big phones. Setting aside the always angry and untapped
⏹️ ▶️ John world of people who want smaller phones, this iPhone 11 looks like
⏹️ ▶️ Casey Yeah, I really agree.
⏹️ ▶️ John We’ll get to the Pro in a second, but honestly for the 11 and the 11 Pro, I think these are very impressive phones. And
⏹️ ▶️ John I like the colors of the XR better, but I’m happy to see them change up the color scheme
⏹️ ▶️ John from year to year. If they want to go for a more pale pastel thing with the frosty
⏹️ ▶️ John camera bump and the glossy back on the 11, fine. That’s good for this year. We’ll change it up next
⏹️ ▶️ Casey Yeah, I don’t think the colors are quite as good. I agree with you there. But I do like that there are a bunch of colors for these phones.
⏹️ ▶️ Casey And I do wish, even as someone who has literally never bought any phone other than black for himself, I do
⏹️ ▶️ Casey wish that the most fancy models had more colors, which we’ll talk about basically right
iPhone 11 Pro
⏹️ ▶️ Casey now. Okay. iPhone 11 pro, this is what I will be getting. Uh, the, the line that I
⏹️ ▶️ Casey copied down in the notes, which I think is verbatim, this is from Phil Schiller. Who this is for people
⏹️ ▶️ Casey who want the best product made, even if we are not a pro. Which
⏹️ ▶️ Casey I don’t really care for the pro name because I think it, it means so many different things in so many different
⏹️ ▶️ Casey cases to Apple, but I thought that was a pretty good way to pitch it. So I’m kind of on board with that.
⏹️ ▶️ Casey Most of this is the same with the 11. The difference is the color.
⏹️ ▶️ John not the same with the 11. It’s the same with the XS. Well, sure. Right, because it’s totally,
⏹️ ▶️ John this is another source of confusion. Some people were adamant that the iPhone 11 Pro was
⏹️ ▶️ John the same size as the XR, because they’re close enough and it’s hard to see in pictures, right? So this,
⏹️ ▶️ John the XR is more or less the same size and shape as the iPhone 11. And the XS is more or less
⏹️ ▶️ John the same size and shape as the 11 Pro. be much easier next year with the 12s when we presumably go into
⏹️ ▶️ John a more sane numbering scheme. But yeah, the construction of this phone is very much like
⏹️ ▶️ John the XS. The thing that they share, I guess, is the frosted glass back.
⏹️ ▶️ Casey Yeah, what I was trying to say is all the features are more like the 11, but that was very ambiguous of me. Yes,
⏹️ ▶️ Casey this is physically far more like the XS, but
⏹️ ▶️ Casey the feature set is almost exactly the same as the 11. So the difference
⏹️ ▶️ Casey between the 11 and and the 11 Pro, the color, which extends into the camera bump on the 11 Pro,
⏹️ ▶️ Casey midnight green, space gray, silver, and gold. I don’t really, on my list of
⏹️ ▶️ Casey favorite colors, you know, green is not high up on this list, but man. How do you feel about
⏹️ ▶️ Marco midnight green? It’s not regular green. Who had green on the bingo card?
⏹️ ▶️ Marco you had to pick like, all right, on the high end phones, they’re going to introduce one new color. What’s it going to be?
⏹️ ▶️ Marco Who the hell would have ever picked
⏹️ ▶️ John So I think someone what I had heard is that this is a popular color in China. So obviously,
⏹️ ▶️ John we don’t know that. But if that I may be someone who knew more about the current phone scene
⏹️ ▶️ John in China or Chinese culture could have predicted that. Because usually there’s usually one phone that’s like the China
⏹️ ▶️ John color. Like that’s like what is what is popular with the country with like billions of people in it? It
⏹️ ▶️ John totally makes sense for them to cater to that. And when something is inexplicable to us in the US,
⏹️ ▶️ John I think maybe it’s something, you know, and I don’t know if that’s true. We’ll find out and someone will send us follow up or whatever. But
⏹️ ▶️ John once I heard that, I’m like, oh, that makes total sense. This is not for you.
⏹️ ▶️ Casey So I’ve heard from people that have seen it in person that it is very similar to British racing green, which
⏹️ ▶️ Casey a lot of people, uh, even outside Britain, hey, this is what I’m being told this from people who’ve seen it.
⏹️ ▶️ Casey Uh, people even outside Britain have a lot of affinity for that. I got to tell you, I’m a little worried
⏹️ ▶️ Casey about the pre-orders being sold out of green immediately because oh my
⏹️ ▶️ Casey god, I want the green. I am not even
⏹️ ▶️ Casey, John kidding. This will be the first time. Absolutely. I’ve been
⏹️ ▶️ John out of the green. Let me tell you why,
⏹️ ▶️ John, Casey right? It’s not that I have anything against the
⏹️ ▶️ John green, but maybe it doesn’t apply to you, but here. So I mentioned this in the notes, and this is true
⏹️ ▶️ John of the 11 and the 11 Pro, that the color, basically what we’re talking about,
⏹️ ▶️ John the color is on the back, because the front has no color. It’s like an edge-to-edge screen, and then the color is basically the back and
⏹️ ▶️ John the sides, the back case thing, all right? And on both of these phones, because it’s a single piece of glass
⏹️ ▶️ John that they shaved down to make the camera bump, the camera bump is the same color as the rest of
⏹️ ▶️ John the back of the phone. If you’re going to put a case on this and you choose midnight green,
⏹️ ▶️ John now you kind of have to deal with the fact that there’s gonna be a fairly large square on the back of your phone that’s going to be
⏹️ ▶️ John substantially midnight green. And that’s not a neutral color. Now I know the green is
⏹️ ▶️ John very subtle and it barely looks green, but I’m just saying from a fashion perspective, getting your phone
⏹️ ▶️ John in a neutral color,
⏹️ ▶️ John lot easier to accessorize. You can have, my wife has multiple cases.
⏹️ ▶️ John She’s got a red case, she’s got a purple case, she’s got a peach case. If you get a silver phone or a black phone, you can put
⏹️ ▶️ John any of those colors on it and it goes. If you get a midnight green phone, as much as you may love that peach
⏹️ ▶️ John case, how do you feel with a pale green lump sticking out of it in
⏹️ ▶️ Casey corner? Okay, first of all, if I were to get a case for this, which I might go back to being caseless,
⏹️ ▶️ Casey casey-less, We’ll see what
⏹️ ▶️ Casey If I go with a case for this, it will either be the clear case or a black
⏹️ ▶️ Casey leather case where I don’t think
⏹️ ▶️ Casey, John that it’ll be-
⏹️ ▶️ John You’re neutral with the case, you don’t have, I guess if you don’t want to accessorize with fun cases
⏹️ ▶️ John and you’re just going to get a neutral case, then I suppose, then you’re just left with a kind of an ugly green phone. But
⏹️ ▶️ Casey I don’t care. Well, see, but I think it looks, having never seen it in person, Apple, I would love to go to the store tomorrow
⏹️ ▶️ Casey and see it, hint, hint. But having not seen it in person, it looks really good to me. And so I will be ordering
⏹️ ▶️ Casey Midnight Green for myself unless it’s sold out instantly like Jet Black was, in which case I’ll just get black like I always do, or Space
⏹️ ▶️ John do. Having not seen these in person, I’m always attracted to the white
⏹️ ▶️ John one that’s not white. They always, whatever they call it, silver like it, but it always looks white in Apple’s photos.
⏹️ ▶️ John What do they call it? They call it
⏹️ ▶️ John Silver, yeah. They have made white phones in the past. The iPhone 4 was white and everything.
⏹️ ▶️ John I kind of like that look, and I almost bought my XS in that color, but the 10 S,
⏹️ ▶️ John like the silver was kind of like, I don’t know, like uncooked shrimp color. Like it was just
⏹️ ▶️ John kind of like pale, translucent grayish and I couldn’t pull the trigger on it. But the
⏹️ ▶️ John in apples publicity shots, once again, the silver looks really cool and white. I’ll have to see what it looks like. I’m not
⏹️ ▶️ John getting this funny. I don’t care. But, uh, but that, that’s, that’s the phone that stood out to me. But I do definitely
⏹️ ▶️ John also want to see them in person because I want to feel the, uh, the frosted glass. We’re getting reports that
⏹️ ▶️ John it feels good from the people who are there. Uh, but it’s kind of, you know, thinking of Marco and his grippy,
⏹️ ▶️ John polished iPhone 7 that he used without a case. I don’t know how, I can imagine
⏹️ ▶️ John Matt being more slippery than that grippy one, but I guess we’ll all have to just, you know, hold them and find out.
⏹️ ▶️ Casey Yeah, I’m really looking forward to this.
⏹️ ▶️ Marco Few things, number one, I did get the silver slash white
⏹️ ▶️ Marco one for the XS and the X before that, and I like it a lot.
⏹️ ▶️ Marco The reason I got it in the first place on the X is that, it was a combination of factors. Number one was that I
⏹️ ▶️ Marco like the shiny silver band around the sides better than the black band
⏹️ ▶️ Marco on the Space Gray one. And I also just think the Space Gray 10 series phones
⏹️ ▶️ Marco just look really just like, here’s a blob of black. Like, the front is black, the sides are black,
⏹️ ▶️ Marco the back is black, it’s all just a big blob of black. And I feel like this industrial design
⏹️ ▶️ Marco looks better when you have the contrast of that shiny edge to the black screen to a light back.
⏹️ ▶️ Marco I just think it was better that way. That being said, I will say to you know to Casey,
⏹️ ▶️ Marco I encourage you to get the green go bold get get the new color because
⏹️ ▶️ Marco look it’s not a bold green though. I know it really isn’t. I mean if you want to go bold get get the ten are actually
⏹️ ▶️ Marco it’s much much more bold. I don’t mean the eleven. I mean the ten are but anyway we nerds
⏹️ ▶️ Marco look again. I’m one of you here like I’m speaking with with you, not at you,
⏹️ ▶️ Marco we tend to default to just black everything. We’re obsessed with black. Black mode, dark mode, black
⏹️ ▶️ Marco shirts, black cars, all this stuff, black everything, black phones, black iPads.
⏹️ ▶️ Marco In the last couple of years, I’ve started buying the light ones again, and I kinda like it. I feel like
⏹️ ▶️ Marco I’m tired of black. There’s too much black everywhere. Everything I am as a nerd, it’s always black. I
⏹️ ▶️ Marco bought a red car a few years ago, I love it. Now I’m buying white phones, I love those.
⏹️ ▶️ Marco I look at the MacBook Air, and I’m like, the golden looks pretty good like it’s
⏹️ ▶️ Marco too far. I encourage you all out there from from from Casey to the
⏹️ ▶️ Marco audience. John you’re hopeless, but from from Casey to the
⏹️ ▶️ John audience, I was making the exact same pitch. I’m not hopeless. I
⏹️ ▶️ Marco encourage all of you get a color. Don’t just get black. Just mix it up sometime. Get
⏹️ ▶️ Marco the gold if you like the gold. You know who knows just everything in your entire life doesn’t have to be black.
⏹️ ▶️ Marco I understand as a nerd as a fashion challenge nerd especially that
⏹️ ▶️ Marco black is a safe choice you can buy black and you can know I’m never gonna have a mismatched case
⏹️ ▶️ Marco color like what John was just talking about I’m never gonna have a fashion faux pas I’m never gonna mismatch black goes with everything
⏹️ ▶️ John yeah but there was it was a way for you to be able to get a bold colored case because that’s how people
⏹️ ▶️ John accessorize and express themselves so you can get a bright purple or green or yellow and you and you can get multiple
⏹️ ▶️ John cases which is the thing my wife does she has multiple cases and they’re all very bright colors and she uses them all
⏹️ ▶️ John I’m saying if you get a neutral phone, you are free to express yourself with the boldest possible colors.
⏹️ ▶️ John Whereas if you get a green phone, some of those bold colors are gonna look gross with your cool case.
⏹️ ▶️ Marco That’s fair. I would say if your move is to let the case
⏹️ ▶️ Marco be your color, I would say either go with silver, which is the
⏹️ ▶️ Marco one I have, the white phone, because then you have the nice neutral silver band and the little bit of it that you see
⏹️ ▶️ Marco poking out the bottom of most cases looks nicer. Or, get gold.
⏹️ ▶️ Marco Because you can, gold matches cases in a cool, different way. Not
⏹️ ▶️ Marco every color case will look good with
⏹️ ▶️ John it. Yes, it’s more limiting than neutral, but it’s much better than green in terms of you can accessorize with gold.
⏹️ ▶️ John Because she’s got a gold watch, and she has lots of bands, and lots of bands do look good with the gold watch.
⏹️ ▶️ Marco Yeah, yeah. So, yeah, I would just encourage you all, get some color. If you’re gonna get a case,
⏹️ ▶️ Marco as most people will, which is, it’s funny, like, you know, we all have so much
⏹️ ▶️ Marco focus on the colors here, but the reality is 99.9% of these phones are gonna go right into cases
⏹️ ▶️ Marco and never see the light of day. Like I’ve been back on my XS ever since I switched from shorts to pants
⏹️ ▶️ Marco for the last couple of weeks. I’ve been back into caseless mode. And in
⏹️ ▶️ Marco shorts it just slides out too easily of the pockets, but in pants I can do it. And so I’ve been caseless
⏹️ ▶️ Marco for a little while now and I like it a lot and I’m looking around the world and noticing like
⏹️ ▶️ Marco how many other phones with no cases do I see in the world? And I swear it’s close
⏹️ ▶️ Marco to zero. It’s it’s it might it might be zero. Like I’m looking around like unless
⏹️ ▶️ Marco I’m hanging out with John Gruber or an apple staffer, there’s like there’s no case.
⏹️ ▶️ Marco No one is using phones without cases out there. Uh, effectively no one, you know, it might
⏹️ ▶️ Marco be more than zero, but it’s not, it’s basically zero. And so actually what matters
⏹️ ▶️ Marco more is like what color case do you put on it? Uh, and most people
⏹️ ▶️ Marco aren’t even using Apple’s cases and most non-Apple cases cover the bottom of
⏹️ ▶️ Marco the phone as well and just have like little cutouts for
⏹️ ▶️ John the speakers. Yeah, those are the worst. Yeah. I do see a lot more clear cases though. Have you seen a lot more clear cases? Not just Apple but like on
⏹️ ▶️ John Android phones and everything. I see more clear cases and I’m glad Apple’s getting into that because that’s the way to have your cake and eat it too is,
⏹️ ▶️ John but you know, make a bold phone color and then put a clear case on it. You can let your bold color
⏹️ ▶️ John show. I think it dims the bold color a little bit as opposed to having a very bright case and I have to give
⏹️ ▶️ John this pitch for Apple’s silicone cases in very bright colors, they look amazing. Like
⏹️ ▶️ John there’s still the aging factor and that some of them, if you get like a white one, it’s gonna look amazing for the first week and then not so much after
⏹️ ▶️ John that. But the really, you know, really strong purple and really bright red,
⏹️ ▶️ Marco great. Yeah, and I would also say to all of you nerds out there, when you do select a case, don’t just
⏹️ ▶️ Marco get the black Apple case. Oh, that’s what I do every year. I know, but you’re missing
⏹️ ▶️ Marco out. Like having a brightly colored phone is fun, and we all deserve to have some fun sometimes.
⏹️ ▶️ Casey Indeed. So I am all in on the Midnight Green. Marco, what are you gonna be doing?
⏹️ ▶️ Casey Cause you will be buying one
⏹️ ▶️ Marco of these. I’m going white again, slash silver. I, for all the reasons I just said, I like it a lot.
⏹️ ▶️ Marco I respect the green as a choice. It’s not for me. And for most of the pictures, the green
⏹️ ▶️ Marco looks very similar to the Space Gray. like in how dark and relatively unsaturated
⏹️ ▶️ Marco it is. And from what people are saying who are in the hands-on, basically they say
⏹️ ▶️ Marco the similar thing of like, it’s very similar to Space Gray. And so for all the same reasons I don’t want
⏹️ ▶️ Marco Space Gray, I don’t want the green either. I would love, I really
⏹️ ▶️ Marco hope someday they make a product red high-end phone. Because I think the red XR looked
⏹️ ▶️ Marco fantastic. And I haven’t seen the red 11 yet, but it probably also looks fantastic. I would love a red phone.
⏹️ ▶️ Marco Red is my color. If I’m gonna have a color, it’s gonna be red. But unfortunately it’s not
⏹️ ▶️ Casey Yeah. So these come in two models, the iPhone 11 Pro, the 5.8 inch and 6.5
⏹️ ▶️ Casey inch, which is called the Pro Max. Again, I don’t love these names, but I understand them. We
⏹️ ▶️ Casey talked about that a lot last episode, so I don’t think there’s too much to go into here. No 3D Touch, which
⏹️ ▶️ Casey bums me out. I might be the only person that uses 3D Touch and likes
⏹️ ▶️ Casey it a lot for peek and pop among other things. So we’ll see what this whole haptic touch thing is all
⏹️ ▶️ Casey about. I know a lot of you have lived with it already, but I have not.
⏹️ ▶️ Marco It’s a long press.
⏹️ ▶️ Casey Yeah, I mean, I’m sure it’ll be fine. I’m bummed about not being able to move
⏹️ ▶️ Casey the cursor quite so easily on the keyboard, or at least, or maybe I just don’t understand it yet. We’ll see what happens when I get
⏹️ ▶️ Marco the phone. Well, I think you long press the space bar now, right? Yeah, something like that. I mean, and honestly, like, I think
⏹️ ▶️ Marco that’s fine. Like, 3D touch has always been a little
⏹️ ▶️ Marco problematic. Not only, you know, people always try to speculate, like what do normal people
⏹️ ▶️ Marco think? What can normal people understand and not understand? But I don’t even need to go there.
⏹️ ▶️ Marco I had a hard time with 3D Touch all the time. I so often accidentally
⏹️ ▶️ Marco invoke it or can’t get it to invoke right, and it interferes with so many things. It interferes
⏹️ ▶️ Marco with like, you know, holding down for long press menus on Lynx and Safari. It interferes with
⏹️ ▶️ Marco moving icons in Jiggle Mode. There’s so much around the OS and in apps
⏹️ ▶️ Marco that 3D Touch just gets in the way or delays. And so many invocations
⏹️ ▶️ Marco of 3D Touch for me over the years have been accidental or have failed. I can’t even imagine
⏹️ ▶️ Marco what normal people are going through if I, as a fairly dexterous
⏹️ ▶️ Marco expert on how these platforms work, or how these platforms work, I even, I mess it up
⏹️ ▶️ Marco tons of the time. I can’t even imagine how the rest the iPhone population
⏹️ ▶️ Marco does with it. So I think removing it is probably the right call. And that they probably
⏹️ ▶️ Marco found like, you know what, most people aren’t using this, or at least they aren’t intentionally
⏹️ ▶️ Marco using this, and they don’t understand it, and it’s too error prone, and it gets in the way, and it makes conflicts,
⏹️ ▶️ Marco and it makes everything actually harder to use for most of the time. So I think it’s
⏹️ ▶️ Marco the right move to remove 3D. It’s actually, it was a cool idea. It was fun as a few little shortcuts here and there. Ultimately,
⏹️ ▶️ Marco we’re probably not gonna miss it much.
⏹️ ▶️ Casey I think even I won’t miss it. I think I’ll get used to the new world. But sitting here now,
⏹️ ▶️ Casey I feel like I’m going to miss it, and it just bums me out.
⏹️ ▶️ John I would like to hear the tell-all book about the decision, because we know there’s also a technical aspect of this. Like, you need sensors
⏹️ ▶️ John to do the pressure sensitivity, right, and apparently it was
⏹️ ▶️ John hard to put them on the iPads because the screen would flex or whatever. So there is that angle of it, But
⏹️ ▶️ John at the Margo’s point, there’s also the metrics. I’m sure they measure how much people use 3D Touch.
⏹️ ▶️ John And I’ve not seen people using it that much. So I bet it didn’t get much usage. And it was an engineering,
⏹️ ▶️ John not difficulty, but another thing you had to deal with engineering-wise. And it was potentially a semi-permanent
⏹️ ▶️ John difference between iPads and iPhones. So all of that combines to say no. But I would love to know what the ratio
⏹️ ▶️ John is. Was it mostly an engineering decision about sensors and the screen? Or was it mostly that nobody’s using it? And the reason
⏹️ ▶️ John I’m thinking about that is because I think about, you know, Marco just explained like the reasoning of why you would think it was good
⏹️ ▶️ John to get rid of it. I’m thinking about the touch bar. Uh, how many people use the touch bar and how easy is it to use and
⏹️ ▶️ John what benefits does it provide? Cause they can Apple who go the other way and say, not enough people are using 3d touch.
⏹️ ▶️ John We need to push it harder. We need to revise the API as we need to integrate it into more parts of the system because we need to let people
⏹️ ▶️ John know how awesome 3d touches and then we need to get them to use it more. That’s not the approach they took with 3d touch
⏹️ ▶️ John kind of the approach they took with the touch bar, which is, it’s going to be in our laptops. You’re just going to deal with it, and we’re going
⏹️ ▶️ John to still tell you that you need to support it in your apps, albeit in a slightly more half-hearted way than they’ve
⏹️ ▶️ John done with other technologies. So I was wondering, how do they decide which of their technologies are
⏹️ ▶️ John taking off? What criteria do they use to decide, we’re going to keep pushing this, we think it has legs, we think it’s
⏹️ ▶️ John just a matter of education, or we’re just going to back off and say a combination of factors tells us that
⏹️ ▶️ John the 3D Touch experiment has ended and it’s going away now?
⏹️ ▶️ Casey I think it’s a combination of three things, right? It’s that nobody uses
⏹️ ▶️ Casey it. It’s the inconsistency between iPhone and iPad, like you said, and it is a sensor
⏹️ ▶️ Casey that adds both thickness and cost. And I think the three of those things put together would cause
⏹️ ▶️ Casey any smart engineering team to say, eh, is this really worth it? I think I’d say the same thing about the touch bar. Yeah,
⏹️ ▶️ Casey well, fair, fair. But I would bet you the usage of the touch bar is far higher than the usage of 3D Touch,
⏹️ ▶️ Casey which pains me because I love 3D Touch, but again, I think I’m the
⏹️ ▶️ Marco only one. Yeah, I think you’re right. I mean, for one thing, you can see it. Yeah, yeah, yeah.
⏹️ ▶️ John, Marco You know, that
⏹️ ▶️ John helps a lot. Think about how much more accidental usage it gets.
⏹️ ▶️ John, Casey That’s also probably true. People brushing it
⏹️ ▶️ John their fingers. And activating Siri because they don’t know how to customize it to get rid of that stupid thing.
⏹️ ▶️ Casey Yeah. All right, so the 11 Pros have spatial audio, and I am happy to
⏹️ ▶️ Casey announce that to match your forthcoming monitors, gentlemen, you
⏹️ ▶️ Casey have Super Retina XDR.
⏹️ ▶️ John This is one case where Apple’s marketing just totally threw me for a loop in the moment. I
⏹️ ▶️ John took it too seriously. And I shouldn’t have. Like, sometimes the marketing terms mean something and sometimes they don’t.
⏹️ ▶️ John And they even, I think, made reference to the Mac Pro display. And it’s like, what
⏹️ ▶️ John do you mean? Like at first I thought, so it’s not OLED anymore? Because everything about the big cinema
⏹️ ▶️ John display XDR thing is all about like controlling advanced control
⏹️ ▶️ John of a dynamic backlight with clever gating of that backlight to provide high contrast but control over
⏹️ ▶️ John that leak it like it’s all about LCD technology. Oh, let’s don’t have a backlight. So what do you what are you even
⏹️ ▶️ John talking about? I’m like, Oh my god, they got rid of the old ad. Maybe they’re like the liquid retina display on the 10 R was so
⏹️ ▶️ John good that they the flagship phone now has an LCD and and they’re saying it’s XDR
⏹️ ▶️ John technology because here’s the thing about the the cinema display XDR that technology works like it’s used
⏹️ ▶️ John in reference displays. It’s increasingly used in televisions that are in the planning stages or very high in television
⏹️ ▶️ John that you could buy now. It actually has advantages over OLED, but it’s also
⏹️ ▶️ John really hot, really thick and really expensive. I’m like, but they couldn’t have put that in a phone. But the reason I entertained it at
⏹️ ▶️ John all is like, oh my God, they found a way to take the technology from the cinema display XDR
⏹️ ▶️ John and squish it into a phone. And now it’s like the best of both worlds. No, it’s just an old screen.
⏹️ ▶️ John, Marco just put the
⏹️ ▶️ John letters. They just put the letters in the end of it because it’s the same letters they used before. XDR means nothing. It doesn’t mean
⏹️ ▶️ John 10-R, 10-DR. It doesn’t mean 10-Doctor. It’s just a marketing
⏹️ ▶️ John thing for a better OLED than they had last year, which is fine. But boy,
⏹️ ▶️ John I was definitely thrown for a loop for a period there during this presentation.
⏹️ ▶️ Marco But there is one consistent part of it. The iPhone 11 Pro does not come with a stand.
⏹️ ▶️ Casey The stand is your hand. done. All right, so this Super Retina XDR,
⏹️ ▶️ Casey it does not have ProMotion, it’s 1200 nits, P3 wide color, HDR10, Dolby Vision, Dolby Atmos, it’s
⏹️ ▶️ Casey OLED, and it’s apparently very durable, but we don’t
⏹️ ▶️ Casey, John in what ways.
⏹️ ▶️ John Paul Matz Yeah, they again mention
⏹️ ▶️ John, Casey the durability,
⏹️ ▶️ John like, oh, it’s the most durable screen you’ve made. No, I bet it is.
⏹️ ▶️ Marco Tim Cynova You know, the durable, like, because they did run that whole video, that little ad for the phone, like, and
⏹️ ▶️ Marco durability was a huge focus of that. I thought it was interesting how little they actually talked
⏹️ ▶️ John Yeah, so it’s that same thing with the 11. I felt like there was a disconnect. They had the
⏹️ ▶️ John content, they had the media for it, but they didn’t have the spoken pitch. They didn’t even say
⏹️ ▶️ John how much more durable, twice as durable, 10 times as durable. The typical Apple
⏹️ ▶️ John thing would be to find one particular test. In our drop test, it could be dropped from twice as high
⏹️ ▶️ John and not mention any other tests. What about your bend test? What about your twist test? What about your crush test? Like just pick one test that it
⏹️ ▶️ John does better on and give us a number and we’ll you know Anyway, we’ll all find out when we use these phones. I’ve
⏹️ ▶️ John I’m not a phone breaker So I don’t know how durable the 10s is compared to any past phones
⏹️ ▶️ John But these things will go out into the real world and we’ll find out I’m hoping that you know when they say it’s more durable
⏹️ ▶️ John I’m sure that’s pretty you know net net of all the things they do to test their phones
⏹️ ▶️ John that this one is more durable But in various times they have changed the characteristics
⏹️ ▶️ John only we talked about it with this screen like if you make the screen softer, it’s less likely to shatter,
⏹️ ▶️ John but more likely to get fine scratches on it. And they’ve swung that needle in various directions.
⏹️ ▶️ John Does this change the equation? Is this going more towards a harder screen that shatters more or going even farther
⏹️ ▶️ John in the softer screen that that nicks but doesn’t shatter? I don’t know. Well, we’ll find out when we get
⏹️ ▶️ John them in our hands. But Apple was not very forthcoming. But they like the thing. The reason it frustrated
⏹️ ▶️ John me is this is a fruitful angle, a fruitful avenue for advertising. This
⏹️ ▶️ John is a thing that resonates with users. Everybody drops their phones. Everybody breaks them.
⏹️ ▶️ John Apple should be leaning on this heavily. They just need to have a stronger pitch than a vague, it’s pretty durable.
⏹️ ▶️ Casey Corey Peskin All right. So much better performance, particularly in machine
⏹️ ▶️ Casey learning, and way better low-power design. I really did like, and no
⏹️ ▶️ Casey joke, the like mini WWDC engineering session about how they got this low power design. I thought it
⏹️ ▶️ Casey was really, really, really cool. I don’t know. I was going to breeze past
⏹️ ▶️ Casey this, but I assume, John, you’re going to have some thoughts about it.
⏹️ ▶️ John John Greenewald No, I mean, like they were, what they were saying was sort of like a high level version of all the same
⏹️ ▶️ John talks that Intel and all the other, you know, desktop chip manufacturers have been giving for years, albeit in a more advanced
⏹️ ▶️ John form, I’m sure of like, this is how you make chips power efficient. You got to only use the parts of it that you’re using and only run them
⏹️ ▶️ John as fast as they need to run. and it’s very complicated. Like the desktop thing went from like, we run
⏹️ ▶️ John the whole chip at the same speed all the time forever as a starting point. And then it was like, okay, but now
⏹️ ▶️ John we occasionally slow the whole chip down and then speed the whole chip up. And now we can speed up
⏹️ ▶️ John and slow down two different sections of the chip and just keep getting finer and finer and finer grain. And their explanation
⏹️ ▶️ John is like, this is the state of the art. Like at a very low level, we are just barely giving power to
⏹️ ▶️ John the things that we need to run right now and clocking them just as high as they need to be clocked. and it’s all fiendishly
⏹️ ▶️ John complicated. And like, I think the summary thing to say here, and I’ve seen I’ve seen some people waffling
⏹️ ▶️ John on this and I understand how people are waffling. Apple has the best system on a chips of any phone manufacturer, they have
⏹️ ▶️ John had the best ones for years and years, they are dominating the industry in such an embarrassing, ridiculous way
⏹️ ▶️ John that it’s not even a question if anybody says, Oh, I kind of believe apples claims they have the best chicks. Are you kidding
⏹️ ▶️ John me? These chips in their phones are so far ahead of anybody else in the industry. It’s not even
⏹️ ▶️ John funny that I mean you can lose your lead just look at Intel But for now, let’s just say the
⏹️ ▶️ John Apple has at the very least maintaining their lean to lead which is substantial if not
⏹️ ▶️ John extending it So, you know good chips
⏹️ ▶️ Casey as always There’s a fast charger in the box, which is the 18 watt version
⏹️ ▶️ Casey And is this the exact same one that comes with the iPad Pro? So it’s USB C
⏹️ ▶️ Marco I believe so. It’s it has the same specs. It looks the same. So it’s probably the same one It
⏹️ ▶️ Marco is probably the 18 watt power charger that came with the iPad Pro as of this past fall,
⏹️ ▶️ Marco has a USB-C to lightning cable, which is finally, right? Like,
⏹️ ▶️ Marco I’m disappointed that the entire phone isn’t USB-C as we discussed last episode, but I’m at least very happy
⏹️ ▶️ Marco that they took this baby step towards it. You know, the 18 watt charger is
⏹️ ▶️ Marco a substantial step up from the five watt charger, and even the 10 watt iPad ones.
⏹️ ▶️ Marco You do need USB-C, I believe, to reach those. I don’t think the USB-A specs
⏹️ ▶️ Marco allow that much power, at least not without going to the weird, like fast-charged Qualcomm things, maybe, I
⏹️ ▶️ Marco don’t know. But the regular ones don’t. So that’s probably why they want USB-C. I’m
⏹️ ▶️ Marco just happy. The faster we can get to a USB-C world in the charging area,
⏹️ ▶️ Marco the better, because it really is way better than A for that. I wish the whole phone went C, but oh well.
⏹️ ▶️ John The 11 doesn’t get it, which is kind of
⏹️ ▶️ Marco disappointing. Right, only the Pro, which I mean, that’s kind of a stupid little thing to be different,
⏹️ ▶️ Marco if I’m honest. Like, I don’t think it’s a significant cost difference. It might
⏹️ ▶️ Marco be some kind of weird market segmentation thing. I don’t know, it’s just, it’s kind of a weird thing.
⏹️ ▶️ Casey Nevertheless, I am excited for it. No reverse wireless charging. We had heard lots of rumors that you’d
⏹️ ▶️ Casey be able to either charge AirPods or charge even another phone from your phone. Turns out that didn’t ship.
⏹️ ▶️ Casey There’s rumors that we heard that it got pulled at the last minute. I have no idea if that’s true or not. but
⏹️ ▶️ Casey you know, it is what it
⏹️ ▶️ Marco is. That, see, I don’t even care about that either. Like that. Yeah, I don’t either. Usually the last
⏹️ ▶️ Marco thing I wanna do is give up some of my phone’s battery life.
⏹️ ▶️ Marco Yeah. Like I don’t know a lot of people who go around with so much extra phone battery life all the time that
⏹️ ▶️ Marco they’re willing to charge other devices with their phone. Even low power things. I would use it. Of course
⏹️ ▶️ Marco, John But no normal human.
⏹️ ▶️ John I’ve got access, I’ve got access power on my phone and I very often, I carry sort of a combination. I carry my
⏹️ ▶️ John AirPods and my phone with me, kind of in the same pocket. And sometimes I’ll put the phone down and
⏹️ ▶️ John I’ll take the AirPods out and put them in the case. And I put the AirPod case on the back of my phone, which is face down, but they don’t
⏹️ ▶️ John charge. But they could, if they have, you know, because the battery in the AirPod case is so
⏹️ ▶️ John tiny. I know it’s not like the Apple Pencil, but it’s close. Like, yes, it would take power from my phone, but I’ve got
⏹️ ▶️ John a square to spare for that little guy. Wow.
⏹️ ▶️ Casey I agree with you, Marco. I don’t think I would use this for AirPods because my AirPods are extremely
⏹️ ▶️ Casey rarely that discharged. I could see myself using this in a pinch with another
⏹️ ▶️ Casey phone. Like let’s say I’m out with Erin and her phone is at 20% and mine’s at 80% or something like that.
⏹️ ▶️ Casey I could see maybe doing a phone to phone transfer, if you will, a
⏹️ ▶️ Casey juice transfusion, I guess, between the two. But I don’t think I would use this for much
⏹️ ▶️ Casey else. But you know, it doesn’t bum me out that it’s not there, but I’m sure I’d like it if it was.
⏹️ ▶️ Marco Like think about the practical side of it too. Like there’s a number of issues with bidirectional charging. Like I think this is why it’s kind of
⏹️ ▶️ Marco a gimmick so far in the Android world and it’s not really, you know, taking off. First of all, Qi charging is not
⏹️ ▶️ Marco very efficient. So it’s not like, you know, if you have the same phone and yours is at 80%
⏹️ ▶️ Marco and your wife’s is at 40% and you put them together, they’re not gonna meet in the middle. You’re
⏹️ ▶️ Marco gonna spend a lot more of yours to charge hers up a little bit, you know, because it’s not
⏹️ ▶️ Marco anywhere near 100% efficient in the transfer or, you know, or the battery itself, charging itself. Like
⏹️ ▶️ Marco all these processes have losses, especially the Qi part of it. That’s a pretty big loss on that. So like
⏹️ ▶️ Marco you have, it’s inefficient. It’s also slow. And
⏹️ ▶️ Marco during the part that it’s charging, like for the most part, it’s going to immobilize
⏹️ ▶️ Marco both of the things that are involved here. So like if you imagine the scenario of like, oh, my watch is
⏹️ ▶️ Marco low for the day. I will charge my watch with my phone. Okay, well you
⏹️ ▶️ Marco gotta set the phone down, set the watch exactly across the back of it, make sure it’s exactly
⏹️ ▶️ Marco centered, let it charge, and then you have no phone or no watch for the next, what, 20 minutes?
⏹️ ▶️ Marco It’s gonna take a while to give it a meaningful charge that will actually get you very far through the day,
⏹️ ▶️ Marco right? Similar thing, if you look at AirPods, I mean AirPods are a little bit better in that you can at least charge the case while
⏹️ ▶️ Marco they’re in your ears, like John was saying, but still, how many people are gonna want
⏹️ ▶️ Marco their phone to be totally incapacitated and face down, you know, on whatever surface,
⏹️ ▶️ Marco while it is losing quite a bit of its battery to inefficiently and
⏹️ ▶️ Marco slowly charge something else. Like, it just sounds not that good.
⏹️ ▶️ Marco And that’s, like, that alone could be why they seem to have pulled it.
⏹️ ▶️ Marco You know, it doesn’t seem like it’s that useful in practice.
⏹️ ▶️ John Yeah, I don’t know why, whether it was pulled or whether it was never there to begin with, because it was just a rumor, But it seems
⏹️ ▶️ John to me that it’s the type of features that they could actually enable with software. Like, they could actually, the hardware
⏹️ ▶️ John could be there for it, and they could just either never enable it, and like, so fine, we never get it. But if they decide, oh, it’s a thing we can do,
⏹️ ▶️ John they could enable it in a point update. Like, it could be one of the things that got pulled from point O, or they could just never end up doing it. But
⏹️ ▶️ John like, it’s, I don’t think phone to phone was ever in the cards, but
⏹️ ▶️ John like, it’s for their one exception, for the AirPods. The battery’s very small. People put it on the back of their phone already, but
⏹️ ▶️ John I don’t care that it wasn’t there. It’s just, it was widely rumored, And it’s the type of thing where kind of like the U1,
⏹️ ▶️ John which we haven’t talked about too much, they didn’t talk about the U1 at all, but it’s on their slides. They didn’t
⏹️ ▶️ John introduce like the tile thing that keeps track of your stuff, but like they basically shipped the hardware for it and
⏹️ ▶️ John apparently shipped most of the software for it, but it’s not an announced product or feature at this point, right? So
⏹️ ▶️ John the reverse wireless charging, I’m binning into that same thing of like, you don’t know that they
⏹️ ▶️ John didn’t ship everything except for the software. So stay tuned, I suppose.
⏹️ ▶️ Casey Pro cameras. Three cameras in a peculiar looking camera
⏹️ ▶️ Casey bump. I’m not as deeply offended as some are by the look of this.
⏹️ ▶️ Casey It does not look good, the camera bump, I don’t think.
⏹️ ▶️ John It doesn’t look as good as the old one, but it’s grown on me. It’s more of a camera plateau anyway. It’s
⏹️ ▶️ Marco true. I think it’s fine. Who cares? It’s fine. It’s
⏹️ ▶️ Marco We’re all going to get used to it. Every time the camera bump has changed,
⏹️ ▶️ Marco there have been a certain number of us would be like, oh, it’s so ugly. I can’t believe they did that. Who could live with that ugly,
⏹️ ▶️ Marco unsightly camera bump? And then like a week later, we all forget about it and we all have the phone. It’s fine.
⏹️ ▶️ John Yeah. Odd numbers are problematic, though. When they go to four, it will really look like the stovetop that we
⏹️ ▶️ John all wanted it to be. What they really need to do is start making, they’ll screw up that symmetry or not screw
⏹️ ▶️ John up, but there is an opportunity to make the circles not all the same size. I know that
⏹️ ▶️ John aesthetically, that’s not great, but optically there may be opportunity for that to happen.
⏹️ ▶️ John Anyway, we should just resign to the fact that the back of our phones is going to increasingly look like the
⏹️ ▶️ John Sentinels from the Matrix with a million mechanical eyes.
⏹️ ▶️ Marco Yeah, yeah. They should start making little face arrangements with them. Yeah. Like a little smile on the back. Hey, I’m your
⏹️ ▶️ John camera. Well, you do have to kind of like, that’s why the bump is the same on the, like, packaging
⏹️ ▶️ John wise, it’s good to be able to kind of say, here is the camera cluster. Because there’s There’s also, it’s
⏹️ ▶️ John not just the cameras, there’s also the little flash thingy and the microphone and you have to find some place to put all this stuff.
⏹️ ▶️ John But yeah, the 11, it looks a little spare. It’s like, really?
⏹️ ▶️ John The same size bump as the Pro, but one fewer camera? You got a lot of empty space
⏹️ ▶️ John there. Anyway, but it’s fine.
⏹️ ▶️ Casey So there are three cameras, a wide, which is 26 millimeter f1.8, telephoto 52 millimeter f2, and
⏹️ ▶️ Casey ultra wide f2.4, which has 120 degree field of view. So 13 millimeter, by the way.
⏹️ ▶️ Casey Oh, sorry. Um, so I have sitting
⏹️ ▶️ Casey here now, I have mixed feelings about this. I bet you anything that as soon as I get this, I’m going to think it’s amazing. But sitting here now,
⏹️ ▶️ Casey I feel like if I were to ask for another lens on my camera,
⏹️ ▶️ Casey it would not be ultra wide. It would be more zoom because
⏹️ ▶️ Casey if anything, I want to get closer to what I’m trying to photograph, not
⏹️ ▶️ Marco from it. Is this not more zoomed? The zoom and the now middle one are exactly the same.
⏹️ ▶️ Marco And now the only thing that’s been added is that the wide is now added. But the other two are exactly
⏹️ ▶️ John they were before. Are they literally exactly the same camera and sensor? Or
⏹️ ▶️ John, Marco just the same
⏹️ ▶️ Marco focal length? That’s a good question. They didn’t talk much
⏹️ ▶️ Marco, John about it. No, they did
⏹️ ▶️ Marco not. They said something about, they said some statement that made it sound like
⏹️ ▶️ Marco it’s a minor improvement on the main sensor. Well,
⏹️ ▶️ John yeah, the front one is a different camera because it has a different, Well, actually I can’t even say that definitively.
⏹️ ▶️ John The front one now captures more pixels than it did before. I’m assuming it’s also a different camera
⏹️ ▶️ John mechanism, but the back ones, I don’t
⏹️ ▶️ Marco know. I mean, they’re probably all like, you know, revised sensors of some kind, but it seemed like,
⏹️ ▶️ Marco oh, and the telephoto has a wider aperture now. It’s now F2.0. I forget
⏹️ ▶️ Marco what it was before, but it was not that wide before. So it was like, they’ve been improved,
⏹️ ▶️ Marco but it seems like they haven’t been improved in massive ways. the main thing
⏹️ ▶️ Marco is like the software changes, the things like the night mode, the extended dynamic range video,
⏹️ ▶️ Marco stuff like that, that’s very new. And then also now the ultra wide, which
⏹️ ▶️ John interesting. And the deep fusion, this is like, so I think Apple’s got a team obviously that does their
⏹️ ▶️ John computation photography stuff, and there’s sort of one glamor feature each year of this, like portrait mode
⏹️ ▶️ John as an example. And they seem to be on a cadence that’s like three months off of the September Apple.
⏹️ ▶️ John phone. It’s like, just can we just shift? I know it’s hard to give them a time machine or some kind of stasis
⏹️ ▶️ John capsule because they’re there. The cool computation photography thing is always like coming later. It’s like,
⏹️ ▶️ John oh, you just missed it. You just missed it. And they’re going to keep just missing it if they take a year to work on the next. Anyway, that
⏹️ ▶️ John deep fusion thing looked pretty cool. I’m much more excited about that than I am for portrait mode, which I
⏹️ ▶️ John basically never use. And I’m not a fan of because this is just straight up like when you take a picture
⏹️ ▶️ John with this, you it shouldn’t jump out at you. If it jumps out at you that we did anything weird to the
⏹️ ▶️ John picture, we’ve not done our job. It’s kind of like HDR where if you’re in the know you can kind of tell
⏹️ ▶️ John an HDR picture, but the Deep Fusion thing is, I think, trying to be even more subtle. It’s like, it’s just going to look like
⏹️ ▶️ John a better exposed picture with more detail and you’re not going to know how we did it. And the answer is how we did it was we used all
⏹️ ▶️ John three of our cameras and we took a bazillion pictures and we mushed them all together and hopefully as far as you’re concerned,
⏹️ ▶️ John you just got one great picture and you don’t have to know how it happened. And that’s that’s the dream we all want from our phone cameras, which
⏹️ ▶️ John can’t physically be as good as a quote quote-unquote real camera, but computationally, they can try to make up for
⏹️ ▶️ Marco it. Yeah, and there’s all sorts of tricks to do now. I think one of the biggest
⏹️ ▶️ Marco parts of the camera story of all three of these new phones is just how
⏹️ ▶️ Marco much smarter they’re able to be with the software now. And some of the under
⏹️ ▶️ Marco the hood changes that aren’t, it’s hard to really explain. So for instance, like they were saying about,
⏹️ ▶️ Marco there was that wonderful demo from Filmic Pro where you’re actually shooting from multiple cameras at once.
⏹️ ▶️ Marco there was a part that Phil, I think, was saying about how when you’re zooming
⏹️ ▶️ Marco between the cameras, all the lenses are always activated. They’re already primed
⏹️ ▶️ Marco for auto focus, auto exposure, and white balance, and everything, so that when it switches, when it transitions between two
⏹️ ▶️ Marco cameras as you’re zooming, you don’t see the change. It just kinda, it doesn’t jump
⏹️ ▶️ Marco in. It’s already there. It seems like they are actually just running
⏹️ ▶️ Marco all three cameras all the time whenever any one of them is open.
⏹️ ▶️ John That’s how Deep Fusion things, is like nine images before you press the shutter. It’s just all cameras are all constantly
⏹️ ▶️ John recording pictures into this giant
⏹️ ▶️ Marco rolling buffer. Right, and so when you look at something like that and the whole thing earlier about
⏹️ ▶️ Marco the extended dynamic range in video where it seems like they’re probably gonna be shooting 120 frames a second at 4K from
⏹️ ▶️ Marco all three cameras at the same time. Like, this is an incredible
⏹️ ▶️ Marco feat of like camera sensor bandwidth and then the image signal processor. That’s
⏹️ ▶️ Marco like the pipeline that they have here of just dumping out
⏹️ ▶️ Marco so much pixel data from these cameras all the time, that they’re operating at least,
⏹️ ▶️ Marco dumping out all this picture data and then the amount of processing it has to do in real
⏹️ ▶️ Marco time in a phone is amazing. Like that to me is
⏹️ ▶️ Marco like the biggest part of this story is all this kind of like under the hood stuff that like most people
⏹️ ▶️ Marco wouldn’t even know why that’s impressive. But even if you know the slightest little bit
⏹️ ▶️ Marco about how any of this works, you’re like, wait a minute, that means they’re reading all three sensors, dumping off like
⏹️ ▶️ Marco 4k 120 of all of them and processing all of that live. Like it’s crazy.
⏹️ ▶️ Marco And it’s, it’s really, you know, quite something else to think about, like all that they’re
⏹️ ▶️ Marco doing here to achieve this. So like, and I think that’s why they went into a little bit, like why they called
⏹️ ▶️ Marco out some of the things like how the cameras are all active as you zoom, like they, they want to call that out because like
⏹️ ▶️ Marco otherwise we’d never know this stuff or we never think about this stuff and we wouldn’t appreciate it but like if you’re if you’re
⏹️ ▶️ Marco like a camera nerd or like it’s just a data processing nerd and you hear this you’re like whoa
⏹️ ▶️ Marco that’s actually that’s pretty impressive so in in real terms like
⏹️ ▶️ Marco it’s just gonna mean the camera is more invisible like we
⏹️ ▶️ Marco are not going to constantly be hit over the head as users of these cameras how
⏹️ ▶️ Marco awesome they are, it’s just gonna work nicely. And we are gonna have zero appreciation
⏹️ ▶️ Marco for all this work and tech that are going into it as we’re using it, but it’s just gonna be nicer.
⏹️ ▶️ Marco And that I think, that’s why every year I tell myself, maybe I shouldn’t
⏹️ ▶️ Marco get the new phone, it’s so wasteful, my phone is fine, and then every year they get me with the camera stuff. They always get
⏹️ ▶️ Marco me with the camera stuff, and this is one of those years, by the way, they also say Face ID is faster and works from more
⏹️ ▶️ Marco angles and further distance away, which that would probably have gotten me alone.
⏹️ ▶️ Marco But the fact is these camera improvements, even though, as we just said, like it sounds
⏹️ ▶️ Marco like the actual sensors themselves on the previous two cameras aren’t that
⏹️ ▶️ Marco different. Although someone in the chat reported that the telephoto
⏹️ ▶️ Marco before was F2.4, now it’s F2.0. That’s a pretty big increase in light
⏹️ ▶️ Marco coming into it. So the telephoto before, Like the telephoto was noticeably worse picture wise before.
⏹️ ▶️ Marco Now that difference should be a lot smaller. Um, so the telephoto is F 2.0. The wide is F 1.8. So it’s close.
⏹️ ▶️ Marco I believe that’s a half stop down or something like that. So it’s, it’s
⏹️ ▶️ Marco now significantly better on the telephoto end. Uh, and you have this new ultra wide, which
⏹️ ▶️ Marco again, like Casey, if I had a choice of where to get more zoom range, I would have picked
⏹️ ▶️ Marco more telephoto zoom range for sure. Uh, I would use that a lot more. I want more reach
⏹️ ▶️ Marco so I can take pictures of things further away from me. However, I will use the ultra-wide, and
⏹️ ▶️ Marco especially as I think Jason was saying on Upgrade, that
⏹️ ▶️ Marco rumored feature about how you’ll be able to crop after the fact did actually seem to ship.
⏹️ ▶️ Marco You’ll be able to reverse crop out from a wide shot into an ultra-wide for some period of time. All
⏹️ ▶️ Marco the time I take pictures where, oh, I accidentally cut off somebody’s feet or something,
⏹️ ▶️ Marco like it looks a little bit wrong. And it’s like, oh, if I just had a little bit more width, I could fix this picture. This could be a much better
⏹️ ▶️ Marco picture. And so I will actually probably use that a lot. Again, I would have preferred
⏹️ ▶️ Marco telephoto, but that’s still pretty cool. So anyway, all this stuff, like this is a massive
⏹️ ▶️ Marco camera update. Even if you just get the 11 and you don’t have the telephoto, it’s still a pretty impressive camera update.
⏹️ ▶️ Marco And the telephoto just adds to it on the Pro. Like, it’s just, I think it’s great. And
⏹️ ▶️ Marco that will, like that unquestionably makes me ignore all my guilt about buying a
⏹️ ▶️ Marco new phone every year. I just, nope, I’m buying it. I need these camera updates.
⏹️ ▶️ Casey I also am really amped to get a better camera because I didn’t get the XS, as
⏹️ ▶️ Casey I’ve mentioned a couple times, and I always slightly regretted it because the cameras were better. And the
⏹️ ▶️ Casey more cool camera tech that Apple introduces, the less
⏹️ ▶️ Casey excited I am about picking up my quote-unquote big camera. And the reason I still pick up my big camera
⏹️ ▶️ Casey is because the zoom is much better and because the bokeh, however you pronounce it, is also much
⏹️ ▶️ Casey better. And I don’t feel like it would serve anyone for us to go on another tangent about portrait
⏹️ ▶️ Casey mode, but what I will say is, even leaving bokeh aside,
⏹️ ▶️ Casey all of the pictures that my iPhone takes and has taken for years and years and years now are automatically geo-tagged.
⏹️ ▶️ Casey And over time, they’re getting better at doing auto aperture setting, auto exposure
⏹️ ▶️ Casey setting. I’ll be able to do this, what is it, night sight? Is that right? Where
⏹️ ▶️ Casey, John brighten up. It’s not right.
⏹️ ▶️ John That’s the good name that Google took. It’s night trap.
⏹️ ▶️ Casey case, whatever they call it, I’ll be able to see in the dark now. This computational
⏹️ ▶️ Casey photography stuff is just getting to the point that it’s utterly bananas. What did Phil
⏹️ ▶️ Casey say? Computational photography, mad science. And it’s true. And there’s going to come
⏹️ ▶️ Casey a time, I would guess, in the next couple of years, where I might decide subconsciously,
⏹️ ▶️ Casey yeah, I might not get the perfect bokeh, bokeh, whatever that I want from my phone,
⏹️ ▶️ Casey but everything else will be so much better that I might just stop picking up my big camera,
⏹️ ▶️ Casey which stinks because there’s some, you know, uh, what was the tea ceremony or whatever we joked about for my vinyl,
⏹️ ▶️ Casey there’s some like tea ceremony stuff with the big camera that I still appreciate, but of course there is. Of course
⏹️ ▶️ Casey there is. But there’s so much, there’s so much about the cameras on these phones
⏹️ ▶️ Casey that are, it’s just preposterous. And, you know, the, the YouTuber that hasn’t quite
⏹️ ▶️ Casey died completely within me, but is mostly dead within me, you know, was looking at this filmic demo
⏹️ ▶️ Casey and just my jaw hit the floor. It was, it looked incredible.
⏹️ ▶️ Casey Oh my goodness. How cool would it be to get basically two or maybe even three
⏹️ ▶️ Casey simultaneous cameras shot all at once so I can go ping pong between the wide and the, and the not so
⏹️ ▶️ Casey wide shots. All of that looked amazing. And by the way, quick aside, the Filmic
⏹️ ▶️ Casey employee that was off to the right of the screen, which I think is stage left, so it doesn’t
⏹️ ▶️ Casey matter. Anyway, the guy who was on the right as you watched the video or watched the keynote, I thought he was the most polished
⏹️ ▶️ Casey by far of the non-Apple presenters. I thought he was great. But anyways, all of
⏹️ ▶️ Casey this camera stuff is getting me to the point that even though I love having a big
⏹️ ▶️ Casey camera and I love the pictures that come off of it, I just came back from the beach for a week.
⏹️ ▶️ Casey And that some of those pictures that I was able to take are just truly phenomenal. But
⏹️ ▶️ Casey there were a lot of pictures that I didn’t get because the light wasn’t good enough or
⏹️ ▶️ Casey because it was too dark or whatever the case may be, or maybe I’m just not a good enough photographer. But so
⏹️ ▶️ Casey much of this I think might be able to be fixed or even synthetically with some of
⏹️ ▶️ Casey this computational photography mad science. I am, in some
⏹️ ▶️ Casey ways, I wonder if these improvements are the improvements that will make the most difference
⏹️ ▶️ Casey in my life. You know, I think if you look at what does an iPhone do for Casey Liss, number one, it lets me communicate
⏹️ ▶️ Casey with people, but number two, it lets me document my life and my children’s lives in a way
⏹️ ▶️ Casey that is getting ever more impressive with every year. And I think all of us, myself, especially lose sight of that and
⏹️ ▶️ Casey how important that is and how incredible that is. And this is not even to get started on the Apple watch
⏹️ ▶️ Casey and all the health benefits it’s had in my life as well. But just the camera stuff on the iPhone is incredible.
⏹️ ▶️ Casey And I’m really, really looking forward to getting this three camera setup and seeing
⏹️ ▶️ Casey what I can do with it.
⏹️ ▶️ John So, Marco mentioned before that like the cameras are, you know, recording all these images all the time.
⏹️ ▶️ John And then you add the caveat, well, of course, you know, when the cameras are on, meaning like when the camera app is launched.
⏹️ ▶️ John And that made me think about this other angle of these phones. You mentioned the Yuan before. And also
⏹️ ▶️ John I mentioned the the A13, the matrix math unit or whatever. We’ve
⏹️ ▶️ John had a topic in the notes that we haven’t gotten to because there’s been more pressing stuff but I think we’ll get to eventually about the AR
⏹️ ▶️ John stuff. So, I feel like these phones are at the point
⏹️ ▶️ John now and I think there were some rumors about this potentially being features that’s used where
⏹️ ▶️ John even when you’re not in the camera app, for the purposes of orienting
⏹️ ▶️ John the phone for its ultra wide band near field communication with things all the different
⏹️ ▶️ John sensors that are in this phone. It’s got a GPS, got a gyroscope, it’s got this ultra wide band thing. It’s got a bunch of cameras, it’s
⏹️ ▶️ John got accelerometers in it. And, you know, and the the new matrix math thing, which is,
⏹️ ▶️ John yes, I’m sure useful for lots of other things, but also would be useful for dealing with orientation and telemetry for a head mounted display.
⏹️ ▶️ John Like, this is another situation where I feel like the hardware for lots
⏹️ ▶️ John of stuff that has not been been announced has nevertheless shipped. When we get
⏹️ ▶️ John these iPhone 11s, they are ready and capable
⏹️ ▶️ John to do AR, both with and without a head mounted display,
⏹️ ▶️ John in a much more sophisticated way than even just their predecessors, down to
⏹️ ▶️ John potentially constantly pulling in camera data to help orient. The one
⏹️ ▶️ John feature I think they ship with this is the people we’re playing with in the demo room is if you airdrop to somebody
⏹️ ▶️ John and they have another one of these fancy iPhones, that the phones kind of know where they are and where they’re pointing
⏹️ ▶️ John in relation to each other by, you know, fusing together all their various sensors, including especially the new you
⏹️ ▶️ John one, which is the extra bit that they didn’t have before. And so you can kind of point your phone at somebody
⏹️ ▶️ John to airdrop to them and pointed a different person. I don’t know how it works. I didn’t see anyone demonstrating this. Uh,
⏹️ ▶️ John but this is another reason the 11 I don’t, I, yeah, it’s in both of them, right? the U1
⏹️ ▶️ John is in both of them. And the camera, like the 11 and the 11 Pro are interesting to me from an AR perspective,
⏹️ ▶️ John even though Apple didn’t announce any AR stuff or any AR headset, and they didn’t announce their tile replacement,
⏹️ ▶️ John they didn’t announce any of that stuff, but they kind of shipped it as well. Like even people were pulling apart the headers and saying like, all
⏹️ ▶️ John the head-mounted display stuff is actually shipping in the iOS 13 GM. Like they didn’t even remove it. It’s like,
⏹️ ▶️ John there’s frameworks, there’s APIs, there’s Starboard, which, you know, is kind of a play on Springboard.
⏹️ ▶️ John It’s like kind of the environment that controls the head-mounted displays. The theory is that star stands for stereo
⏹️ ▶️ John AR. It’s, yeah, like it’s a very strange
⏹️ ▶️ John situation, but like there is another shoe that has to drop. Maybe it won’t even drop this year, but
⏹️ ▶️ John you know, if you, it’s kind of like buying a Tesla where you think it’s gonna be automatic self-driving.
⏹️ ▶️ John, Marco If you get an iPhone 11, if you get an
⏹️ ▶️ John iPhone 11, it might be like totally ready to do super duper head-mounted
⏹️ ▶️ John AR in a way that its previous phones could not do, or maybe not, we’ll
⏹️ ▶️ Casey see. It’s a really good point, John. And I am interested in a way I don’t think I ever have
⏹️ ▶️ Casey been before in what software updates will come to these devices over the next year or two.
⏹️ ▶️ Casey Because as you said, we don’t know, but it stands to reason that a
⏹️ ▶️ Casey lot of software updates could come to these that enable things that we didn’t even realize that the
⏹️ ▶️ John had. JS Just setting aside the things they announced, like the whatever that was, the Deep Fusion mode, which they said they’re going to
⏹️ ▶️ John do, iCloud shared folders, and all the other stuff that got punted at 13.0. And we should mention
⏹️ ▶️ John that, by the way, the ship dates for the OS stuff, what was it? I think
⏹️ ▶️ John I had it at the bottom. Oh, iOS 13 is coming September 19th, but
⏹️ ▶️ John I’m not sure if that’s to everybody. Maybe it only, like I think they said the iPads will only come with 13.1. Anyway, 13.1
⏹️ ▶️ John is supposedly coming the 30th. 13.0 is coming the 19th. Those
⏹️ ▶️ John are the announced dates for those two point releases. What hardware you get and what OS it will
⏹️ ▶️ John ship with and what OS will be available by the time you get it We’ll see, but this is, we’ve talked about this before. This
⏹️ ▶️ John is going to be a weird staggered release and 13.0 is probably going to be a short-lived OS
⏹️ ▶️ John in the hearts and minds and hopefully devices of all the people out there.
⏹️ ▶️ Casey Let’s see what else for these. I was looking at what model to buy because every year we always have the dance
⏹️ ▶️ Casey of, do you get the AT&T one? Do you get the T-Mobile one? There are A2160 and A2161.
⏹️ ▶️ Casey I was looking through the tech details of
⏹️ ▶️ Casey like the LTE bands and this and that and the other thing. There’s a difference, but darned if
⏹️ ▶️ Casey I know where this is. I looked at all the FTD LTE bands, all the TDLT bands, the CDMA
⏹️ ▶️ Casey bands, et cetera, et cetera. I don’t know what the difference is. So out of pure curiosity, I would like to know if there’s
⏹️ ▶️ Casey any empirical difference between 2160 and 2161. There must be if there’s two models, but write me
⏹️ ▶️ Casey on Twitter if you can tell the difference. There will be clear cases for all three models of phones. The 11
⏹️ ▶️ Casey Pro starts at a thousand bucks. 11 Pro Max starts at $1,100. I am,
⏹️ ▶️ Casey I’m moved to tears. Pre-orders start
⏹️ ▶️ Casey at 8am on True Time Zone. Yes!
⏹️ ▶️ Marco We should play We Are the Champions for this.
⏹️ ▶️ Casey I know, seriously! I am being a little bit facetious
⏹️ ▶️ Casey when I’m clapping and all that, but no, really and truly, the West Coast has
⏹️ ▶️ Casey had, what was it, midnight West Coast time for a decade plus.
⏹️ ▶️ Casey Finally, if there was ever a time for me to use finally, finally,
⏹️ ▶️ Casey this coming Friday at the slightly unfortunate time of 5am Pacific,
⏹️ ▶️ Casey but the delightful time of 8am One True Time Zone, that
⏹️ ▶️ Casey is when we will be doing pre-orders. Now, of course, I’m going to regret this when I don’t get my green because everyone else is going to be awake
⏹️ ▶️ Casey at that point doing their pre-orders. But sitting here now, I am overjoyed
⏹️ ▶️ Casey that But finally, at a reasonable time for the East Coast, we can do our pre-orders.
⏹️ ▶️ Casey I am so very excited. Thank you, Apple. This is great news.
⏹️ ▶️ Casey Finally, in the presentation, Deirdre came up for the retail update.
⏹️ ▶️ Casey We already talked about the Apple Watch Studios, as they call it. They talked a bit about Apple trade-ins.
⏹️ ▶️ Casey So they said that the 11 Pro could be as cheap as $600 with an iPhone X trade-in.
⏹️ ▶️ Casey I put a pretty bad gouge in my screen when I was at the beach by accident. And so I probably
⏹️ ▶️ Casey would have kept this phone anyway, just because I like to have a relatively modern backup. But
⏹️ ▶️ Casey as soon as I said to them, Oh yeah, there’s a kind of big grit gouge in the screen during the trade in like a
⏹️ ▶️ Casey mock up or, or rough draft or you know, whatever. Uh, they were basically like, Oh yeah, that’s, that’s worth nothing.
⏹️ ▶️ Marco Like in the movie where you go into like the big biker bar where you aren’t one of the people who goes there and like the record scratches
⏹️ ▶️ Marco and everyone turns and looks at you like that’s like, Oh yeah, My phone is great, but yeah, the screen is damaged. Whoa,
⏹️ ▶️ Casey It’s all over, all over. And then, so these will ship on the 20th
⏹️ ▶️ Casey of December, which is the same time as the watches. That is next Friday as
⏹️ ▶️ Casey we record. They also made mention that they’re doing monthly payments
⏹️ ▶️ Casey for the new phones, which does not appear to be the iPhone upgrade program, mind you, this is just a straight up
⏹️ ▶️ Casey monthly payment. And they also made a mention in the retail section that the Apple Fifth Avenue Cube reopens
⏹️ ▶️ Casey on that same day. We already talked about the iOS release schedule. One other thing I wanted to quickly
⏹️ ▶️ Casey mention is that I was looking at the iPhone 10 Pro website
⏹️ ▶️ Casey, Marco I am a disaster. This is a rough naming transition here. It really is.
⏹️ ▶️ Marco It’s pronounced X-Pro.
⏹️ ▶️ Casey The iPhone X-Pro. I was looking at the 11 Pro website on my iPad Pro
⏹️ ▶️ Casey and they had a little link for a button or whatever for look at it in AR.
⏹️ ▶️ Casey I don’t know what I’m going to discover by this, but yeah, let me look at it in AR. And so I
⏹️ ▶️ Casey was sitting on my living room floor and I waved my iPad around and thankfully Erin wasn’t paying attention because she would have looked at
⏹️ ▶️ Casey me like a crazy person. But eventually a iPhone 11 Pro showed up on my living room floor.
⏹️ ▶️ Casey And I know this is old news to everyone else, but that thing looked incredibly real. And just
⏹️ ▶️ Casey for grins, I held up my iPhone X next to it and they were basically identically
⏹️ ▶️ Casey sized, which is exactly what it should be. It was extremely, extremely cool. I was very impressed.
⏹️ ▶️ John Yeah, it’s like the demos that, you know, when we were at WWDC and saw the Mac Pro demos and everything, the thing
⏹️ ▶️ John they added that finally sort of got it over the line of looking close
⏹️ ▶️ John to real is the lighting. I don’t know which particular thing. Some form of
⏹️ ▶️ John mostly faked, quote unquote, faked global illumination because they can’t do the real thing. But
⏹️ ▶️ John having some kind of global illumination where it reflects the environment back onto the device and there’s sort of an ambient
⏹️ ▶️ John diffuse light like it. It places the element in its environment
⏹️ ▶️ John much more convincingly than the old ones, which just look like you’re drawing like a 3D rendered thing that has
⏹️ ▶️ John no awareness that it’s on a green carpet or something and that that little bit plus a little bit of extra ambient
⏹️ ▶️ John fake game derived bounce lighting. I figure with the branding they put on this, their reality composer or
⏹️ ▶️ John whatever like this. They have frameworks for this. It’s it’s, you know, established game tech but
⏹️ ▶️ John using it in AR really gives a big boost to AR to make it more convincing
⏹️ ▶️ John and more sort of like, it’s a thing that regular people will notice, they’re just like, oh it’s cool, it’s like there’s a phone there. But
⏹️ ▶️ John it’s a big step up and I think that’s what you’re seeing, it’s like, I didn’t realize AR was this good. It’s the magic of
⏹️ ▶️ John slightly better lighting.
⏹️ ▶️ Marco Thanks to our sponsors this week, Mack Weldon, Squarespace and Fracture and we will see you next
⏹️ ▶️ John And if you’re into Twitter, you can follow them at
⏹️ ▶️ Marco C-A-S-E-Y-L-I-S-S So that’s Casey Liss, M-A-R-C-O-A-R-M,
⏹️ ▶️ Marco N-T Marco Armin, S-I-R-A-C-U-S-A
⏹️ ▶️ John Syracuse It’s accidental,
⏹️ ▶️ Casey they didn’t mean to
⏹️ ▶️ John Accidental, accidental, tech broadcast so
Really, give to St. Jude
⏹️ ▶️ Casey Do we want to have an after show? Cause this ran
⏹️ ▶️ Marco damn long. Oh my God, this was so long. A lot
⏹️ ▶️ Casey about. I feel like we haven’t had a real long one in a real long time though.
⏹️ ▶️ John That makes it okay. I could trim it a little bit. Well, you can tighten it. And plus we had the St.
⏹️ ▶️ John Jude thing. It all went over. By the way, good job everyone in St. Jude. We crossed 60K.
⏹️ ▶️ John, Casey Nice. What are we up
⏹️ ▶️ John to now? We are up to 61, 231. Good job. Well done live people. That’s
⏹️ ▶️ John, Casey awesome. That’s
⏹️ ▶️ John Let’s assume it was all you and not other people. Steve
⏹️ ▶️ Casey McLaughlin Yeah, fair point, fair point. But still, well done live people. You
⏹️ ▶️ Marco make us proud. Paul Matzkoff And non-live people, let’s kick their butts. Steve McLaughlin
⏹️ ▶️ Marco Yeah. Paul Matzkoff
⏹️ ▶️ John Kick the live people’s butts. Let’s really like blow this out. Steve
⏹️ ▶️ Marco McLaughlin Because live people are great, but they are few. Paul Matzkoff Yeah, there’s a heck of a lot more non-live people
⏹️ ▶️ Marco than there are live
⏹️ ▶️ John people. Steve McLaughlin This was in my record of shoutouts for the episode I just recorded,
⏹️ ▶️ John and I forgot to mention I’ll mention it here. Actually, you touched on it at the beginning, right? So we have our
⏹️ ▶️ John own URL, stjude.org slash ATP. Everyone has their own URL on relay. It’s like stjude.org
⏹️ ▶️ John slash name of the show or abbreviation for the show, right? And those are all the URLs we’re giving.
⏹️ ▶️ John But I haven’t heard anyone discuss. And I started thinking, like, does this mean someone is tracking, like,
⏹️ ▶️ John how much money comes from each show? Is this a competition?
⏹️ ▶️ John win if you send the most money to the thing? Like, why does
⏹️ ▶️ John it even… It hasn’t been gamified, but yet we look at the URLs and we know there must be tracking
⏹️ ▶️ John for it. So I feel like there’s this competitive element that is unspoken, but I’m speaking it now. I’m saying,
⏹️ ▶️ John if someone could be tracking this, someone should be tracking this, and that means it’s a game that we
⏹️ ▶️ John, Marco And here’s the
⏹️ ▶️ Marco thing, listeners. Let me tell you. To make up the difference right now, to
⏹️ ▶️ Marco just push them over the goal right now. I told you earlier, listeners,
⏹️ ▶️ Marco that I want you to really consider giving at least $100. Do you know how many of you need to give $100
⏹️ ▶️ Marco to push them over the limit? 0.1% of you. That’s
⏹️ ▶️ Marco all it will take. So as long as more than 0.1% of all of you give
⏹️ ▶️ Marco them at least $100, they’re gonna hit their goal. They’re gonna blow past their goal.
⏹️ ▶️ Marco So let’s, that should be a minimum bar. Like that’s the least we can do. We can do even better than